Google Jagger 3 Update

Matt Cutts announced the Google Jagger 3 update is live at

It sure is amazing the number of large vertical sites, .edu, and .gov results I saw in a few searches I did. Although there will probably still be a good amount of flux most the stuff I worked on seemed to get through ok.

I did see a bit of canonical URL issues, as noted by others on Matt's blog. Someone named Jason also left this gem in Matt's comments:

Our site has been negatively affected by Jagger. Therefore we just requested the transfer of 30,000 site wide links (paid in advance until July 06) to our main competitor who is currently ranked extremely well in Google for our main keyword.

Our entire website is legit SEO so our site wide links are the only thing that could have caused such a drastic drop in our ranking.

In a thread on SEW DaveN responded to a similar webmaster

IN life there are 2 ways to get on :

1) Be the best you can and move to the top

2) Drag everyone who is above you too below your level ..

Both ways you end up at the Top, it depends on how you view life and how long you want to stay there.

As long as Google is going to announce their updates and data centers, has anyone made a free SEO tool to easily compare / cross reference all the search results at various data centers? (Perhaps something like Myriad Search, but focuses on just one engine and lets the users select which data centers to compare.) I can't imagine it would be that hard to do unless Google blocked it, but they haven't been too aggressive in blocking web based SEO related tools (just look at all the tools SEO Chat has).

Published: November 7, 2005 by Aaron Wall in google


November 11, 2005 - 8:40pm

Until recently I believed that the loss of some rankings to sites was atributed to something negative, but John Payne has a point I now agree with. You'll see that many sites have dropped hundreds of spots but 2 things support this view. 1: These site pages are only #300 out of millions (i.e. the chances of Google's update finding a few hundred sites that it's update considers more relevant is easy) and 2: These site pages are still ranking high for drill-downs of the same keyword. If you have a keyword you ranked for (i.e. Sports shoes) try extended keywords like "sports shoes navy blue size 6". Use words you know that you ranked well for before the update. If you still rank well then you have a chance of getting back to the top for the others. The Jagger update appears to have given more Backlinks credibility, increasing Google's link count, I say improve your links (not by buying them) and increase the amount of relevant content and you'll improve your rankings. Thanks Aaron!

November 7, 2005 - 11:36am
November 7, 2005 - 11:42am

That tool works, but I am not talking about one at a time an manually comparing them.

I am talking about manually entering a single query and getting the option to see all of the output pages I want (perhaps an Iframe can work for that part), and then have those data sets easily manipulatible (for example: let me know what URLs are ranked well in datacenter x and not datacenter y or let me get a csv output of all of the different data centers I chose).

November 7, 2005 - 11:49am

I haven't come across anything like that, but it wouldn't be too hard to build considering the number of apps that can compare listings across multiple engines.

November 7, 2005 - 8:38pm

Thanks for the updated info.

November 9, 2005 - 5:36pm

>> "Our entire website is legit SEO so our site wide links are the only thing that could have caused such a drastic drop in our ranking."

Why not consider that maybe your drop is a result of the improvement of other sites rather than a specific drop for your site? Maybe the update just more accurately weighed some of your competitors sites, or gave them more credit for things like quality inbound links. I think people too often assumed something they've done has been penalized rather than the notion that something for the competitors has been increased in value.

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