Why People Use Each Search Engine & Lead Value Per Typical User

Nov 3rd

In Searching for why consumers use certain search engines Internet Retailer looks at recent Majestic Research as to why searchers are loyal to their favorite search brands.

The study shows most Google users primarily are there because they believe Google has the most relevant results (although the fact that Google has not had a longstanding portal as long as it's competitors may bias the study to conclude that result).

Of the other major engines Yahoo! was the only one which had significant votes for relevancy, but Matt Cutts recent post about Yahoo! hand coding probably does not help them much. Tim Mayer just did another Yahoo! update report, and a reader mentions that [online casinos] is just about as spammy as it could be.

In Following the Search Engine Referral Money Trail Jeremy Zawodny shows his search referral ratio, earnings ratio, ad CTR, and effective CPM per engine.

His site has a tech bias, so I believe that favors Google somewhat, but Google sends the bulk of his referrals. MSN and AOL users are much more likely to click content ads than Google or Yahoo! users. I believe that is a function of user sophistication. Less sophisticated people are click happy because they probably don't know they are clicking paid ads.

Published: November 3, 2005

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Comments

Chris Garrett
November 3, 2005 - 12:51pm

Less tech-savvy folk tend to be online for more consumer-oriented activity too and so are more predisposed to click on ads that lead to purchase whereas techy folk might want to click links that lead to research.

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.