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AdWords Quality Based Minimum Bids:
have gone into effect. useful for those generic terms or low volume terms that used to get arbitrarily disabled, as well as terms that were slightly unprofitable at 5 cents a click.
AdSense:
has a new blog (from JenSense)
They also are beta testing allowing publishers to define user profiles for ad targeting.
PPC Trademark Law:
US courts say it is fine to use a trademark term to trigger ads, but not OK to use trademark terms in ad copy.
Miva vs Yahoo!:
patent dispute solved for $8 million, which is far cheaper than what Google paid, although Miva is forced to give Yahoo! an undisclused cut in future earnings as well.
Yahoo! Search Marketing:
- details of their upcomming ppc ad system
- Yahoo! is offering a new certified affiliate program
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