18
AdWords Quality Based Minimum Bids:
have gone into effect. useful for those generic terms or low volume terms that used to get arbitrarily disabled, as well as terms that were slightly unprofitable at 5 cents a click.
AdSense:
has a new blog (from JenSense)
They also are beta testing allowing publishers to define user profiles for ad targeting.
PPC Trademark Law:
US courts say it is fine to use a trademark term to trigger ads, but not OK to use trademark terms in ad copy.
Miva vs Yahoo!:
patent dispute solved for $8 million, which is far cheaper than what Google paid, although Miva is forced to give Yahoo! an undisclused cut in future earnings as well.
Yahoo! Search Marketing:
- details of their upcomming ppc ad system
- Yahoo! is offering a new certified affiliate program
Subscribe to our blog via email or RSS to get more great posts like this one.
comments
New to the site? Join for Free and get over $300 of free SEO software.
Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.
Already have an account? Login to share your opinions.