Pay Per Click News...

AdWords Quality Based Minimum Bids:
have gone into effect. useful for those generic terms or low volume terms that used to get arbitrarily disabled, as well as terms that were slightly unprofitable at 5 cents a click.

has a new blog (from JenSense)

They also are beta testing allowing publishers to define user profiles for ad targeting.

PPC Trademark Law:
US courts say it is fine to use a trademark term to trigger ads, but not OK to use trademark terms in ad copy.

Miva vs Yahoo!:
patent dispute solved for $8 million, which is far cheaper than what Google paid, although Miva is forced to give Yahoo! an undisclused cut in future earnings as well.

Yahoo! Search Marketing:

Published: August 18, 2005

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