Google to Test Longer Ad Copy, MSN PPC Beta, Baidu Sets IPO Price, Yahoo! Audio Search

Pay Per Click:

  • Google beta testing longer AdWords ad descriptions (up to 200 characters).

  • MSN to ramp up beta testing of MSN Keywords. Their ad copy specs will match Google's original 25 characters in the title & 70 characters in the description.
  • apply to beta test Yahoo!'s publisher ads
  • Ask Jeeves recently said they will show less pay per click ads. (Although they have also reported this in the past.)

We the United Spammers of Engines:
stuntdubl offers reinclusion request tips

Why the Desktop is So Important:
targeted marketing - Yahoo! sending email marketing based on data returned from the Yahoo! Toolbar.
Mozilla Corporation getting donation love from Google

Internet Stocks are Hot:
Baidu raises IPO price: sold 4.04 million shares at $27 each, according to a person familiar with the transaction. The price was higher than the $23 to $25 range the Beijing-based company outlined in an Aug. 3 filing with U.S. regulators.

Amazon and eBay have both rose sharply recently.

The Sound of Search:
Yahoo! announced their audio search

Published: August 5, 2005 by Aaron Wall in pay per click search engines


Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today