AdRoar: No Click Fraud Here?

So AdRoar recently sent out an email that starts with:

We have recently seen many articles discussing pay per click "click fraud" in relation to the major search providers Google and Overture. Please see the articles referenced below.

By its design, advertisers on AdRoar cannot be subject to "click fraud". This is primarily due to the fact that almost all popunder creatives are shown using contextual software. Since this is not accessible to third parties, it cannot be defrauded.

We urge you to test AdRoar against your current PPC provider to see the vastly better ROI's available. Click here to see how now! Firther information about AdRoar is below the referenced articles.

How Orwellian is that? A small ad provider with a fairly open publishing partnership talking about fraud being virtually impossible with their service.

If I can't do click fraud can I still do impression fraud? How is your service better than AdSense ad targeting which lets me chose the sites my ads are published on?

The larger picture is does AdRoar have any quality traffic, and where does it come from. For them to attack the credibility of Google and Yahoo! to push their product seems bizarre.

In the same email they also promote their ad publishing service offering 60% payout. Weird.

Crazy Dayz I Sayz.

Published: June 30, 2005

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Comments

Adam
June 30, 2005 - 10:09am

I went to their site and was singularly uninspired.

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