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Should write a press release about Google not being about to control their search index, and nefarious webmasters hijacking other sites to remove them from the search index. Why?
Currently the ball is in Google's court, with SEO being branded as spam and scum of the web.
If someone could push the idea that Google could not even control their own index, or how to rate their own site, then perhaps they could somehow shift the frame, saying that Google does not know how to control their index and needs the help of good SEOs to improve their search relevancy.
They should reference:
- Google's general denial of the hijacking problem
- GoogleGuy's comment about how the sites that get screwed are of low quality
- a screenshot of Google's search for AdSense, showing another site ranking #1.
Search engines have yet to be seriously challenged about:
- censoring results without notification, and accepting ads from merchants they would otherwise censor
- freely using webmaster content, and knowingly publishing false or deceptive helpful webmaster information to those same webmasters
- click fraud
- consumer confidence in search relevancy
Most consumers do not realize how search results are manipulated, and most don't even know where the ads are.
It would be cool to see an SEO more daring or less lazy than me use this opportunity to toot their own horn and talk about how they help Google solve a problem it hasn't fully figured out yet - relevancy.
It would certainly be cheap marketing if you get national media coverage with the current feeding frenzy for Google's stock.
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