By targeting certain terms / phrases / concepts / ideas you can target overtly biased consumer feedback which appears to be unbiased information.
You can spend well under $100 creating a system which erodes brands of competing business models. Just use AdWords to market a blog requesting feedback about the company or its products. Generally people are going to be more inclined to research and speak their mind if they are not satisfied.
This may not work well against smaller companies since they are going to be more inclined to accept and look for feedback, but if large companies place themselves ahead of their customers it is exceptionally easy to make that known.
If the feedback site does a good enough job it can garner many free links from other people who may not like the service. Eventually you can use the site for cheap link popularity and to do comparitive advertising for a broad range of terms surrounding a competitors names and / or products.
For example, I could create a site about feedback on the services of various SEO companies. That site would garner both positive and negative feedback. Even though it would have both, it would cast a shadow of doubt over SEO services which might make my ebook look more appealing to a wider audience base.
With all of the people who market SEO services based on the ethics and best practices angles I am surprised nobody has cashed in by creating an SEO service feedback blog.
Sure some firms would shun it, but those would likely be some of the same firms who don't give a crap about their customers.
If I created that sort of site I would not market anything but the feedback off the start. Each page would link out to the reviewed firm for that page. Companies which had great reviews would likely link in. People who hated some of the firms would likely link in.
links links links... !!!!
Disclaimer: Of course you can go too far with this, and it can result in significant social or legal expenses.
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