Seth Godin Hates SEO

Jul 5th

Recently on his blog Seth Godin had a post titled The problem with search engine optimization.

In this post he stated why he thought SEO was not a good idea and why he strugled with the concept of SEO. He stated that he thought PPC was a way better idea than organic SEO. He also stated that top organic results were nothing more than luck.

If you glance at Seth's success you will see that it comes from links (and other word of mouth type marketing) and not PPC ads, which makes it even more confusing to think that he would think ads are way better than SEO (which often consists of finding and creating natural citations).

I think he is completely wrong, and thus I wrote SEO vs PPC: Seth is Completely Wrong!

They also have a good post going on over at Cre8asite on the topic.
hat tip Kim

Published: July 5, 2004

Comments

July 9, 2004 - 5:31pm

Well said, Aaron. Even the best gurus can be wrong, and you refuted his post admirably.

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