Future of Search & Future of Search Engine Marketing

Mar 4th

Some good info about SEM, websites, and the future of search.

Nick Scevak of Jupiter Media recently showed a yummie pie graph which showed

  • 16% of businesses surveyed outsourced search engine marketing

  • 15% do not do search engine marketing
  • 69% do search engine marketing in house

This shows some amazing room for growth potential within the industry.
Nick also stated that his biggest fear with paid search is that we may have unrealistic expectations based on amazing performace and returns for early adoptors.

Cheryle Pingle of Range Online Media stated that a large portion of the current growth in search is due to the growth of the economy.

Michael Sack of Inceptor stated that of the term space the bulk of commerce comes from a few hundred thousand terms. He believes this year that large companies will begin to buy out markets to place them out of the reach of smaller businesses.

Geoff Ramsey of emarketer.com also had many yummie pie graphs. His graphs he showed at the SEMPO meeting showed that

  • from 2000 - 2003 the search marketing industry has increased about 10 fold

  • from 2002-2003 search engine marketing had a 145% year over year growth rate
  • 22% of US households have broadband
  • Yellow Pages currently make $14.3 billion annually, whereas paid search is currently only a 2.2 billion dollar industry.

Also at SEMPO Google announced that it is now supporting search engine marketing and sponsoring SEMPO as the rising complexity and competition in the industry is preventing many business owners from being able to functionally use the marketing systems.

Fredrick Marckini of iProspect quoted a stat from StatMarket which stated the average retail web site conversion rate is 1.8 - 2.0%

Greg Boser of WebGuerrilla also provided a few good link tips on the day. When buying links, 501 C organizations are a good place to look. He also stated that he has seen unlinked URLs in TXT files count as backlinks. Some other good link ideas offered by others include trade organizations, tools, and specialty directories.

Published: March 4, 2004

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.