Advanced Web Ranking Review

Advanced Web Ranking (further referenced as AWR) is a fairly robust website rank checking product which is recommended by lots and lots of people in our forums. There are many rank checking tools on the market, some worthy of mention and many not (although some of that is just do to feature overlap). AWR is one of the more full featured ones out there.


Overview of Advanced Web Ranking

AWR is a software based tool which can be purchased on its own or as a package with Advanced Link Manager (a powerful link tool worthy of it's own review in the near future). AWR has 4 product levels which you can choose from (the bundle prices are nice with Advanced Link Manager but we will focus on just the AWR prices here):

  • Standard
  • Professional
  • Enterprise
  • Server

Picking a Version

A good comparison can be found here.

Quite a few folks find the Standard version to be just fine. However, if you are into local search or if you want AWR to create printable reports for you, then you may want to drop the extra $100 to get the Pro Version which includes printable reports, reports by email, the ability to custom brand your reports, and a nice local search feature which we'll cover in a minute.

If you need more advanced features such as:

  • Managing multiple users
  • A more intuitive project manager
  • Triggers which will automatically alert you when certain things change, can be helpful if you run this remotely or if you run auto updates and only want to be notified if certain parameters change.
  • Advanced Web Ranking Triggers Option
  • Ability to assign different proxy servers on a per project basis

They also offer a built in keyword suggestion tool with the standard and pro versions which hits up Google Suggest and Word Tracker:

Keyword Suggestion Screenshot

The one up in the Enterprise version is the built in Keyword Research Tool which gives you the Google AdWords KW Tool, Wordtracker if you have an API for them but I normally do keyword research outside of this tool so I don't pay much attention to this feature.

The enterprise version also offers a Google Preview tool where you can preview results in other Google search engines across the globe and in select regions/cities, which is helpful if you have clients all over the map.

Setting Up a Project in AWR

When you first start using AWR it can be pretty daunting, lots and lots of features. I find that focusing on what I bought the product for, a kick ass rank checking tool, helps me avoid some of the feature bloat I think it has (keyword tools and such). Although the way the segment the products removes most of the bloat in my opinion.

You start a project by selecting your search engines like so:

Advanced Web Ranking Search Engines

They have over 1,000 search engine options including Google Data Centers (and corresponding IP addresses) that you can plug into the tool as well as many country specific ones

Then you select your keywords, and you can color code them for easier charting and tracking.

Adding keywords to AWR

The next step is to add the websites you want to track, for this example I'll just throw one in but you can add more here or you can add some from the competing websites you find right in the Top Sites report provided by AWR:

Adding sites to AWR

The next two tabs we'll skip but they are pretty self-explanatory.

So now you've got your keywords, the search engines you want to track, and the website you want to track so you're ready to rock.

Using AWR

The first screen you'll see is as follows, I ran an update when I set up the project so it's already been run through but that is usually the first step.

AWR initial project screen

There are a slew of reports within AWR:

  • Current Rank
  • Keyword Rank
  • Search Engine Rank
  • Top Sites
  • Overview
  • Visibility
  • Keyword Analysis
  • Competition

It's important to note that when you add keywords to AWR it will automatically check sub-pages of your site for any keyword you enter and they associate www and non-www as default.

I originally started the example project with Coca-Cola products (mainly Vanilla Coke of course) but there wasn't much data there so I went with a different example.

I went with Geico.Com and the keywords car insurance, auto insurance, car insurance quotes, and motorcycle insurance quotes.

Current Rank Report

The Current Rank report will show you current rankings of your keywords within the search engines that you chose within the project set up screen. You can select the keyword, the search engine, and the site to get your current position, previous position, change since last update, the page you are on, and the best ranking you've achieved with those parameters.

Current Rank Report

You can choose "Expanded View" to see the rankings for all keywords within that specific engine if you want a broader view of things:

Extended Data View

The chart feature shown here is from their example as I don't have historical data on this project but you can see where there are added competing sites in the lower left corner and they correspond with the chart's colored lines showing the ranking trends of those sites, and your's, for the highlighted keyword. This is extremely useful when looking at trends as well as trying to keep an eye on competitor strategies, what's working and what's not working, etc.

Current Rank Chart

Some other options in the Current Rank report, in terms of viewing keyword reports, are the ability to only show keywords which are in the top 10/20/30/40/or 50, only show keywords that are ranking at all, check by multiple dates in addition to variables like keywords in the top "xyz" spots or ones that moved up or ones that moved down, and a few other tweaks as well all over multiple update dates.

Keyword Rank Report

The Keyword Rank report is kind of similar to the Extended Data view in the Current rank report where it groups keywords by search engine and website by selecting the website and engine from the left column (Google in this case, omitted in the interest of redundancy). Also note how you see the sub-page listed for one keyword and the main domain for the same keyword as Geico has two listings for that keyword in Google.

Keyword Rank Report

Shows similar data like position, previous position, change, page found on, and best rank.

If you have lots of keywords you can categorize them with the Category Data option (helpful for larger sites and grouping keywords which are aligned to specific pages or sections of your site) which is something not available in the Current Rank report.

It has a charting feature as well. It groups it by keyword and uses little icons to denote the different sites (if you are tracking multiple sites) so each colored line represents a keyword and you can click on a specific keyword to highlight the line (as the others are lighter to avoid a messy interface).

Search Engine Rank

The Search Engine Rank report groups the selected keyword with the search engines to quickly show you how you rank across the search engines for that particular keyword.

Search Engine Rank Report

Again, another nice visual graph option which is kind of a staple of AWR (lots and lots of visual data points). The site is tied to a search engine via a line graph with the icons used in the Keyword Rank Report to denote different sites. These charts really become powerful if you are able to track things like your link building efforts or other marketing efforts and tie them into how each engine responds to those types of practices.

Search Engine Report Chart

Similar to other reports, the multiple dates feature can help you compare trends across a variety of timelines defined by you within the program.

Top Sites

The top sites report shows the top (10 in this case) sites that are ranking for the highlighted keyword in the highlighted search engine. The cool thing here is you can add sites from the top sites report right to the websites you are tracking. Adding those competing sites will help you keep an eye on the competition and hopefully spot some trends that you can capitalize on sooner rather than later.

Top Sites report

This is also a cool report to find sites that are consistently ranking for core and longer-tail keywords across your SERP's. Most of the core keywords might be similar but identifying competitors that are winning the core keyword AND long tail keyword battle could give you a nice headstart into figuring out what they are doing, how they are doing, and so on so you can go ahead and improve on those strategies and start to move past them in key areas.

Overview Report

The Overview tab kind of puts a lot of stuff into one spot for you, which is nice for reporting and such. Below is a screenshot of the basic overview with the options panel open.

Overview Report

So here you have three options in the upper left corner, Search Engines/Keywords/Websites. Whichever one you choose the remaining two are used as data points for that selection. Examples are as follows:

  • Websites - Keywords grouped by Search Engine
  • Websites - Search Engines grouped by Keywords
  • Search Engines - Keywords grouped by Website
  • Search Engines - Websites grouped by keywords
  • Keywords - Search engines grouped by websites
  • Keywords - Websites grouped by search engines

A good example of this in practice can be found here. If you are looking for a higher level of how things are going, quickly, then this is probably the report you want to be looking at. It will show you movement in each area for each data point (what's going up, what's going down, etc) which you can then investigate further in the specific reports we discussed before.

Visibility Report

The visibility offers the same input/output relationship as the Overview report (choose websites, keywords, or search engines as input and the other 2 will be the data points you can play with). A screenshot is probably helpful here.

Visibility Report

Here you can see all sorts of juicy information about the sites you are following, the keywords you and they are targeting, and the coverage for all the sites in the search engines you care to follow. We've charted you to death here, suffice to say there is a chart for this as well (another great reporting feature). They have some custom stuff at the bottom like Visibility Score, Visibility Percent, Site Rank, Average Site Rank. These formulas are explained by them here. I personally find that quickly browsing the results gives me the same idea of coverage and site strength as these custom metrics do but we all know some people love custom, special metrics.

Keyword Analysis Report

This is a report that I personally don't use as I do not feel keyword density is something worth looking at as a ranking metric, other than to plug in a competitor's site to see what keywords appear most often on the page. This report shows a ton of words and phrases for each site/page, the density of the word or phrase, and total occurrences of that word or phrase. It shows some other basic info like total words on the page, whether the page employes global no-follow links, size of the page, meta information, and page rank. Also, it shows the page title, link text, and image alt tags.

Keyword Analysis Report

It can be kind of useful when comparing two sites and their on-page text occurrences and you can view changes over time as well. It has a basic original content filter as well but I much prefer SeoBook's Duplicate Content Checker for that type of stuff.

The Competition Report

This report shows total competing pages in the various engines for your keywords. Not incredibly useful for me, I just want to know how strong the top ranking sites are, the amount of competition is irrelevant if most of it is suboptimal. Conversely, I don't care if the total number of pages are really low if the ranking sites are really strong :-) .

Competition Report

Additional Reporting Options

As we mentioned earlier, AWR has fantastic reporting options in their Professional plan and most of the reports mentioned above (Current Rank, Keyword Rank, Overview Report, Top Sites, and Search Engine Rank) can be printed out for your own use and more importantly for your use with client work. All reports are can be customized and can be branded as well.

They have a great user guide and the section on printable reports can be found here.

Local Search Engines

In addition to the Google Preview Tool (Enterprise Edition) which lets you define engines by location AWR allows you to check Google Maps and Yahoo Local for Rankings, which is a terrific feature if you are involved with local stuff. It comes preset with many of the larger cities in the US and capitals of foreign countries.

Here is where you add it (you can customize by long/lat but I just chose Pittsburgh here).

Local Pittsburgh

Then you go back to project settings and add it to your engines

Local Add to Engine

Update the project, then check out the top sites report where you can right click on a listing and view it in the search results and view the local 10 pack right there, cool stuff!....

Local Results

Local Map

Additional Links

AWR comes with a downloadable and HTML version of their detailed user guide here.

Pricing options here, and feature overview here.

Final Thoughts

AWR is a top notch rank checking product used by many of the members here at SeoBook and is even better when combined with Advanced Link Manager (which we'll cover in another post). It is one of the most feature-rich products on the market and does not attempt to upsell you at every corner either. For a full-featured product, it's at the top of my list.

The support is solid as well. They actively monitor their forums, have 2 phone numbers to call, and have a live chat feature for your convenience.

At the end of 12 months you'll have to purchase a maintenance plan which is really inexpensive when you consider what you get with the software.

It can be slow at times (due to human emulation settings and the overall feature set) if you are running large query sets and find your updates taking awhile some tips are to get a second machine to run the checks or rent a dedicated box somewhere for cheap dollars, remote in and run it like a remote desktop (a great tip shared by a member here).

Hope this will give you some insight into how useful AWR can be. They have many, many sorting settings as well (which are common to most reports) so you really can get a lot out of this tool if you understand most of the capabilities from the start. Their user guide can be a bit overwhelming so hopefully this will give you kind of a basic look on what it's core strengths are.
Published: May 12, 2010 by Eric Covino in seo tools


May 12, 2010 - 8:33pm

Very nice writeup. I'm loving the pretty graphs. I have downloaded Rank Tracker and we were talking about buying the full version just yesterday but I haven't done any research to other comparable (priced) tools for straight rank tracking. I suppose I should start hunting down some other reviews on that. :)

May 13, 2010 - 11:48pm

I think rank tracker has a shorter (like 6 month?) maintenance the initial price can appear cheaper, but with the shorter maintenance periods I think it isn't as cheap as the initial sticker price would appear.

There is also seorankmonitor if you want a web based solution.

May 13, 2010 - 1:46am

I just downloaded the advanced link manager. We've been looking around for link management software but wasn't sure which one to trust, but we trust SEObook! So, we're testing this out :)

May 13, 2010 - 3:48am

I recently tested this and other rank tracking tools.

For daily ease of use I like the rank tracker element of Market Samurai however this is weak on the ability to pull off reports - and clients like to see progress reports, and they like to know where they are positioned in relation to their top competitors.

To be honest none of the tools I tested did reporting very well. I was looking for a tool that produced and allowed me to extract usable graphs and data for our top 5 keywords, across Google, Yahoo and Bing (US) territory, across time, in relation to top 3 competitors.

The only software that would allow me to do this (of a fashion) was AWR. Compared to the other tools I tried I also found AWR the best value for money and the support excellent - where I asked about a feature that was not yet available they told me they had added it to the 'wish list' and would be actioned in an update - so they are also very responsive.

During my research one thing that mystified me about ranking software is that none of them provide access to "historic" ranking data - you can only get ranking position info from the moment you sign up to a service. How useful would it be for a service to allow you access to ranking info 1/2/3years prior to signing up to a service? Maybe that's not possible but I would have thought the data is available.

Anyway an aside, I too would recommend AWR from my own experience.

May 13, 2010 - 11:52pm

Some of the competitive research tools like and SEMRush do try to give you at least a bit of an aggregate backwards looking view. The tricky part with such a service is that if you keep all the granular data over the course of years for millions of keywords and hundreds of thousands of websites it quickly grows to terabytes and terabytes of data :D

And then when you get that much data stored up creating a web interface for it that makes it accessible is quite challenging. And making it downloadable wouldn't be very usable because few people would want to download terabytes of data, & then you would still have to handle keeping the data up to date.

May 13, 2010 - 11:17pm

I use SEO Book all the time to get PR, Yahoo ranks, wayback machine as well as for whois query... it's just such a great toolbar. All the other tools are great for measuring your SEO effectiveness. I actually use these tools and combine them with Hubspot's grader... and of course Alexa always helps too.

May 16, 2010 - 6:57pm

This is not a bad tool too if you need a basic ranktracker. Works with Excel :o

May 17, 2010 - 2:58am

Yup...that is a cool tool too :)

November 18, 2010 - 3:45am

very good looking reports. probably the best comprehensive seo analytics tool.

Brian Greenberg
November 18, 2011 - 11:07am

Hi Aaron, I read your review and decided to purchase the server edition of this software. Unfortunately, it does not really run on a server, but a LAN. My team all works remotely, so I requested a refund from Avangate, but they will not issue a refund. I am out $600. They might have a good product... but there service is awful.

November 21, 2011 - 1:52pm


First of all, let me say that we pride ourselves for having a great customer support service.

I have personally looked into all the conversations you and your team had with our customer support, including the phone conversation from Friday and all I can say is that we did our best to help you out. The application works as advertised and we have many customers that use it like that.

I'm not going into details here, because it's not the right place or time. I just think that if you wanted to sort things out, you should have contacted us instead of calling Avangate or writing here on this blog.

Now, to clarify things, we never force people to use our software if they don't like it or can't use if for any reason. That is why we have a 30 day trial. On top of that, if someone buys our software and is not happy with it, we always give them their money back. There is no point in taking someones' money if they are not going to use your product.

When you called on Friday, the person you spoke to from support told you that you will get a refund.

Today that refund has been processed and you should have received a confirmation email by now.

I am sorry for the delay and for any inconvenience this may have caused.


Philip Petrescu
Caphyon Founder & CEO

Brian Greenberg
November 23, 2011 - 5:32am

Hello Philip. Of course I am glad you finally issued my refund... but it was not easy. In fact two representatives, Robert and Aura, both told be that they could not, and will not give my company a refund. That the only person that could possibly issue a refund was out of the country. I highly suggest you authorize representatives to issue refunds, or at least say it will be processed when the one person that can do a refund is available. It was an awful experience and I hope you get things worked out.

The interesting thing is.... I wonder if I would have got the refund if I had not posted my experience online in a visible location? A great example of the power of social media :)

April 16, 2012 - 12:02pm

It is indeed a while since this post was created, but I ask anyway.. Is Advanced Web Ranking still worth the money (2012), or are there better options? My requirements: being able to monitor and report rankings to my Norwegian customers located in Norway. Preferably without a local server installation on our own or our customers' servers.

April 16, 2012 - 1:20pm either you install it on your own desktop computer or a remote server somewhere. It is solid software if you are fine with that.

Alex Frost
June 3, 2013 - 1:33pm

By the way, have you tried to compare Rank Tracker by AWR and Rank Tracker by I have tried to use both and frankly speaking liked the one by LinkAssistant a lot more.

June 3, 2013 - 2:52pm

... of the stuff by LinkAssistant.

The primary reason for that is historically there has been far greater transparency on pricing & so on with AWR. That may be changed more recently to where LA is more transparent, but I had already went to AWR before they fixed those issues.

July 2, 2014 - 3:39pm

Thanks for putting this up, however, I am so loving my SEO Rank Monitor, and also had a look at AWR pricing it's a little bit out of my budget..

July 2, 2014 - 6:07pm

...the same day someone emailed me asking me to list their software on our site we also get a brand new registered user commenting on our article slagging competing projects & recommending it.

what are the odds???

hmm and your domain you registered here with redirects to which has posts by Wilco de Kreij, who is also referenced on

I get blog comment spamming OR emailing a person about how valuable their time is & asking for a favor, but I don't get doing both at the same time.

suffice it to say, your account is banned & we won't be in a rush to market your software elsewhere on our site.

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