Yahoo! to Test Monetizing Their Search Results With Google AdWords Ads

Apr 9th

From their press release:

Yahoo! Inc. a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.

Anyone who syndicates Yahoo! ads or operates a business that relies on selling clicks has to be concerned with this news.

Published: April 9, 2008

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Comments

April 10, 2008 - 12:39am

Google would have WAY too much marketshare in the search advertising industry. I don't think any long term deal would get approved, at least I hope not. It would be bad for advertisers and publishers. Only ones would benefit are the stockholders, at least until lawsuits starting coming in. Maybe one thing that could happen is Yahoo still offering it's own ppc, but doing a meta of both yahoo and google advertisers. They could also get sub-syndication rights..

April 10, 2008 - 4:24am

i don't think we have to be concerned.

April 10, 2008 - 6:55am

Ofcourse, yahoo would want its own ads to work rather than using Google's. So what i think is, Google's ads would stay until Yahoo finds a way out and once its done they would then have their own.

April 10, 2008 - 7:05am

They're just playing with Microsoft and Google is getting a kick out of it. I doubt anyone at Yahoo! wants to get involved with Google - it's probably some stunt to get their stock prices up (through press and association with Google) and to give the company a little boost with the shareholders. But?

April 10, 2008 - 12:42pm

It raises the question: Will Google define these ads as Content Network ads, or as part of their search network?
Anyway, the immediate result must be an increase in Yahoo's ad prices, which will be good for everybody but the advertisers.

April 10, 2008 - 3:02pm

We bet this makes Microsoft feel all fuzzy inside.

April 10, 2008 - 7:40pm

It will jack up the prices of the YSM traffic and dilute it with Google's bottom of the barrel traffic. I don't like this idea at all. I do find the whole situation interesting however. To think about what the Internet will be like when something DOES happen is pretty exciting :-)

April 10, 2008 - 11:18pm

Very strange. My take...
1. Yahoo gets more longtail fill
2. Yahoo artificially decreases ad supply and boosts price.
3. Yahoo gets clear data regarding google ads.
4. Yahoo gets analytics exposure in log files ?
5. Bad PR move for Yahoo.
6. Attempt to lower stock price before surprise ?
7. Legal move to entangle Microsoft ?
8. April fools joke slipped in que ?
9. Give something for Yahoo to click on without diluting their own network ?
10. Insider move before buying Google stock ?
11. More peanut butter strategy?
12. Welcome to the machine (Google) ?

April 11, 2008 - 12:30am

Hi Aaron I just wanted to mention that your video is no longer playing "How Does The SEO Book Keyword Tool Work?".

April 11, 2008 - 1:57am

Do you mean the one on the keyword tool page itself? it just worked for me.

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