View the Presentation From My Speech at Blogworld Expo

This is was a document about how optimizing a blog is largely a game of competing for attention, with tips on how to win attention and marketshare.

BTW, I am going to WebmasterWorld Las Vegas Pubcon next month. I think I am speaking on two or three different panels.

Published: November 8, 2007 by Aaron Wall in blogs conferences


November 8, 2007 - 12:43pm

Thanks for the presentation although I can't see that yet... I get the message: "Your browser's cookie functionality is turned off. Please turn it on" and my cookies are on... Maybe it is only my browser... I will check it later.

Abdul Rahman
November 8, 2007 - 2:52pm

Just one thing Aaron,

Can you make all the links in the presentation to be clickable?

It's time consuming for me to manually write all the links I want to see in Notepad and then paste it in Firefox...

Just hoping ;)

November 8, 2007 - 7:47pm

I will fix that when I get home Abdul

November 8, 2007 - 11:31pm

This is great. Wish I could have made it to the Expo.
Thanks for posting. Very very useful insight and references.

November 9, 2007 - 4:18am

I'll see you at pubcon buddy; after you finish the Munger book, look into the autobiography of Vicente Fox...pretty good.

Random thought...instead of holding a conference in a casino or a convention hall, I'd love to see one held in a giant library. I'd probably make it to more of those given my version of "partying" is a bottle of wine and a couple of books.

November 9, 2007 - 7:24am

Aaron, I'm sorry I missed your session. Would love to catch up tomorrow to interview you for our blog on video. As usual, your content is solid. Thanks for posting it to your site.

November 9, 2007 - 7:33am

Hi Cygnus
See you soon.

Hi Simon
I am flying home in about an hour. Sorry we missed.

November 9, 2007 - 3:19pm

High Aaron,

Nice presentation, relevant and concise.

I have one question: I don't know what you mean exactly by no ads above your content. Does it mean above the fold, in a top horizontal menu? Or do you mean relative importance vs. content?


November 9, 2007 - 7:46pm

Hi Mario
Some webmasters align AdSense ads top and to the left, and wrap the content around and below it. It is hard to gain traction and steal attention from market leaders when a site is easily dismissed as a made for AdSense site right out of the gate.

JeanPierre Khoueiri
November 11, 2007 - 6:15pm

Posted a link to this nice presentation from my blog. I appreciate your great tips, keep em coming.

November 12, 2007 - 4:44am

First: Very nice presentation.

What do you use to post it here? (this is no slideshare, no?)

November 12, 2007 - 5:43am

This presentation is hosted on Google Docs.

November 16, 2007 - 3:00pm

FYI for folks giving PPT presentations in the future. This is a decent summary of useful PPT tips:

I actually like Aaron's 1st slide. Simple and to the point!

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