[Video] An Example of What Not to do if Your Site Ranks Well

Nov 3rd

This 3 minutes and 29 second video was one of my first. It is not as clear and fluid as some of the more recent videos. It talks about how many websites ranking for years got killed by a Google engineer within days of being mentioned on a popular SEO blog.

The Role of Editorial Decisions at Google in Determining Relevancy

  • Almost every commercial site ranking for a wide array of commercial terms is doing something outside Google's ever-changing webmaster guidelines. SEO guidelines are set up such that you are not allowed to rank for anything worth ranking for.
  • Dictating search relevancy is as much about mind control as it is about determining what is considered relevant.
  • Some really spammy stuff gets a free pass because it is owned by a major corporation, or an expert that is actually misleading people and giving advice that sets up obvious footprints that are easy to detect and discount. Relevancy and hand edits are not applied justly or evenly.
  • When sites are new they tend to have less natural link profiles because push marketing is not as clean as pull marketing. After sites get significant exposure they can rely more on pull marketing and pretend that they were always clean. If a search engineer wants to they can start your site at 0 because years ago you did something they did not like, or simply because the site is associated with you. Relevancy and hand edits are not applied justly or evenly.
  • If an SEO blog provides information that is too good with specific examples of how to apply the techniques someone at a search engine might hand edit the site on principal.
Published: November 3, 2007

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Comments

November 5, 2007 - 6:49pm

or an expert that is actually misleading people and giving advice that sets up obvious footprints that are easy to detect and discount

By "expert" giving misinformation, you pretty much only mean in the SEO field though, right? Different from the corporations that get those "Get Out Of Jail Free" cards?

November 5, 2007 - 10:52pm

Not really. I think many different markets have market regulators and market makers that crack down on relatively honest players in their markets while leaving some of the dirtier players unscathed.

November 11, 2007 - 7:19am

Aaron, obviously Google is giving you the shaft on several videos. I suggest you use someone different, like iFilm, or host your own videos. SEOmoz was using iFilm at first then shifted to YouTube.

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