This 3 minutes and 29 second video was one of my first. It is not as clear and fluid as some of the more recent videos. It talks about how many websites ranking for years got killed by a Google engineer within days of being mentioned on a popular SEO blog.
The Role of Editorial Decisions at Google in Determining Relevancy
- Almost every commercial site ranking for a wide array of commercial terms is doing something outside Google's ever-changing webmaster guidelines. SEO guidelines are set up such that you are not allowed to rank for anything worth ranking for.
- Dictating search relevancy is as much about mind control as it is about determining what is considered relevant.
- Some really spammy stuff gets a free pass because it is owned by a major corporation, or an expert that is actually misleading people and giving advice that sets up obvious footprints that are easy to detect and discount. Relevancy and hand edits are not applied justly or evenly.
- When sites are new they tend to have less natural link profiles because push marketing is not as clean as pull marketing. After sites get significant exposure they can rely more on pull marketing and pretend that they were always clean. If a search engineer wants to they can start your site at 0 because years ago you did something they did not like, or simply because the site is associated with you. Relevancy and hand edits are not applied justly or evenly.
- If an SEO blog provides information that is too good with specific examples of how to apply the techniques someone at a search engine might hand edit the site on principal.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.