I recently saw a spam AdSense site covering just about every angle of the financial category, with
- about a half million rented links (many are sitewide on PR8 and PR9 sites)
- thousands of pages of near Markov generated quality content
- ultra spammy internal site structure
- a bad design
- ranking for well over 10,000 unique Google search queries
- likely making anywhere from $5,000 to $15,000 per day from AdSense
Some high ranking sites can last for years as long as they stay out of the limelight. But when those sites get public scrutiny they need to have enough community influence to make a search engineer fear hand editing them.
BankRate can get mentioned on an Seo blog, get featured in the WSJ as a successful SEO play, and have a Sphinn thread mentioning their mirror sites and that is fine. If a smaller company were to do the same stuff they would stand a good chance of a hand edit. I discussed this difference a bit in a recent link building interview by Peter Da Vanzo.
As soon as non-corporate sites get mentioned on a popular SEO blog (as a success story or a spammy site) they stand a good chance of getting killed. My site that got hand edited by a Google engineer was nuked after I signed up for Google Webmaster Central and an SEO blogger mentioned the site.
The moral of the story is it is best to not seek exposure as or get categorized as an SEO play unless your brand is strong enough to hurt Google if they try to hurt you.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.