But is Free Content Actually Free?
Brian Clark just wrote a great free 22 page report about...
- why you should ignore the trap of free content + ads as a business model
- how creating and marketing free content and promotes information pollution
- how to package and sell information
- how you are not like a typical web user
- why you need to take advantage of new trends and ignore trends of old
- what brands actually sell
- how primitive the web is
Many of the points he hits on are similar to my post titled Death of the Book: Publishers Will Become Interactive Media Artists with the exception that Brian is more eloquent and used much better formatting. If you only read one thing this week, make sure Brian's Teaching Sells report is on that short list.
Published: October 17, 2007 by Aaron Wall in publishing & media
Comments
Thanks Aaron!
I was neck deep in writing that report when I saw your Death of the Book post. It was a bit spooky, but at least I knew I wasn't the only one thinking this way. :)
Aaron, Brian,
I read both the Death of the Book Publisher post and Teaching Sells post. It got me thinking, will direct marketing effective when people use these subtle marketing method (through information)...
p.s sorry if everyone not clear... I'm darn tired.
I was about to launch a local blog for wedding vendors that could benefit from my knowledge on blogging and using it to "teach" others to use a blog to help their offline business. After reading that book, I think I will have to rethink the model of the website and try to make it as the book suggests. Good insights in that 22 page report
I just finished reading the book. It had awesome content and helped reinforce what I had in mind for a long time. Great work Brian.
This "free report" ~ cough cough ~, written by a professional copywriter, is one of the best sales letters I've seen.
I'm definitely taking notes.. and sadly...lol, will probably bite. Brian is definitely a master of his craft.
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