The Changing Face of Link Buying

Mar 27th

As Google clearly states (with their actions), bartering for links is fine as long as money is not part of the exchange (or if there is editorial discrimination and relevancy when it is). What is the guiding principal for bartering links? Massa said:

When do other people WANT to accept your link request, publish your article, run your press release or accept your submission?

When it does something for them.

Either it makes them money, saves them time, provides added value to their visitors or they believe it makes them look good or smart or benevolent to their visitors, their peers, their friends, their relatives, to the search engines, award sites or just about anyone that can make them a buck or stroke their ego.

So, the absolute best chance you have of getting that link is to cover as many of those bases as possible at the same time. When you can satisfy some need, want or desire of the webmaster, the visitor to the hosting site and it makes the search engine look smart, BINGO. You just hit the SERP buster hat trick!

If you are going to sell links, you can cloak them as being AdSense ads to lower your risk profile, because if it's Google its got to be Good! Or you can require the link purchase be wrapped in a guest article or some other format that does not look like a link purchase. :)

Update: Gab Goldenberg wrote this detailed post on real sneaky text link ad disguises.

Published: March 27, 2008

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Comments

March 31, 2008 - 8:37am

"If you are going to sell links, you can cloak them as being AdSense ads"

How ? I mean the procedure....

March 31, 2008 - 8:44am

Look at the link to DaveN or the one provided by Bookworm SEO.

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.