HarperCollins is going to post free books on the web:
Starting Monday, readers who log on to www.harpercollins.com will be able to see the entire contents of “The Witch of Portobello” by Mr. Coelho; “Mission: Cook! My Life, My Recipes and Making the Impossible Easy” by Mr. Irvine; “I Dream in Blue: Life, Death and the New York Giants” by Roger Director; “The Undecided Voter’s Guide to the Next President: Who the Candidates Are, Where They Come from and How You Can Choose” by Mark Halperin; and “Warriors: Into the Wild” the first volume in a children’s series by Erin Hunter.
Random House is going to start selling books by the chapter. Leading off with Made to Stick at $2.99 a chapter.
I am a bit skeptical of the "by the chapter" business model, but books have tens or hundreds of thousands of words in them, backed by a trusted brand with editorial control, which can rank in organic search results AND be promoted through a vertical book search. Once they get a taste of the ad revenues, book publishers are going to publish most traditional nonfiction books online in their entirety, which will create a lot of competition for traditional web publishing based businesses.
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