The Value of Trust in Social Networks:

On any social network trust can be leveraged for profit. Sounds obvious, but when you think of playing many networks as a game of margins sometimes that means working on zero or small margins until you create a profile you can leverage.

eBay:
A friend of mine buys and sells stuff on eBay, keeping the stuff he really likes, and selling back the stuff that was not as good as he would have desired. The stuff he did not like frequently sells for more than he paid for it because he posts in a clear and honest manner and leverages his reputation.

Some people go one step further and also drive traffic to third party networks for monetization. Others start opening bidding price at way more than an item is worth just to use eBay for cheap exposure to targeted traffic streams.

Other Auction Sites:
As you go on the smaller networks you go into an area of greater risk, since a seller being blackballed from a small auction site would not hurt them as much as a blackball from eBay would.

Sometimes the variety of networks create arbitrage opportunities. In the past I bought some groups of a half dozen or so exceptionally old cheap baseball cards for a few dollars and then pieced them out and resold them on eBay for a decent profit. It was not uncommon for people to pay $10 to $15 for an individual card that was part of a $2 to $4 group.

Amazon:
Amazon has a ratings and review system, just like eBay. Sometimes people will not be interested in buying from you unless you have a profile built up.

As a writer you can make a number of book sales by making sure you review every competing book on the market. After you review enough other books people will trust you more when you review friends books in exchange for friends reviewing your books.

Some people also mention their books in so you want to... lists, even if their book is not on Amazon.com. Originally unknowingly to me, someone else did this for me, and I know it caused at least one ebook sale.

Wikipedia & Spam:
Recently I created a meta search engine and mentioned it on WikiPedia. Was my mention WikiSpam? Maybe, maybe not.

If I had a long established profile with tons of submissions I am sure it would not have been considered WikiSpam. As it sits now, in spite of coverage from SEW, someone at Wikipedia thinks Myriad Search does not have any notability.

Eventually I bet some SEO companies will heavily focus on creative ways of using the Wikipedia for SEO. There may eventually be a company that exclusively works on editing the WikiPedia.

If you can't fit direct links to your site into the guide some people will go so far as to build indirect linkage data, working in articles from well known media sources. For example, I probably could not add a link to SEO Book to the WikiPedia, but I could create a linkable thesis that made linkage more likely, or link from the Wikipedia into an article from the WSJ about an SEO company suing me on some Wikipedia page covering blogging & free speech.

Websites:
Search engines trust sites more as they age. They also trust sites with more quality link popularity as it ages. That sounds like it makes sense without saying, but if you fail to give people things to talk about then slowly you will lose market share to people who do.

Off the start even if you are doing a good job few people are going to see it. As your site exists longer there are going to be more and more ways for people to randomly stumble upon your website.

Personal Branding:
A few years ago would there have been anyone interested or any reason for Andrew Johnson to interview me? Would there have been any reason for others to mention that interview? No way. In the same way algorithms learn to trust you so do people.

After people become exceptionally notable some people will even link in to their reviews of other products (or others reviewing your product).

I Was Here First, etc:
In the Navy one of the guys who was a couple years ahead of me hated me because I did not give him the respect he felt he deserved (just for coming a couple years before me). Sure enough, in spite of him trying to hold me back, I still qualified faster than anyone in my division.

Some people who are more successful are there only because they came first. If you can think of different & better ways to build trust you can quickly pass them up. Look how quickly Threadwatch has taken off. I think many of the other blogs are better because Nick's raises the bar.

Niche:
It is not to say that anyone could walk in and just become synonymous with search the way Danny Sullivan is or Google is, but within every market there are niches that are going to be much easier to do well in.

Richard Splain & Potential Healthcare Scam? Traffic Power Story Continues to Unfold...

Well I have not verified all this data, but it sure does not sound good...

here is an article on MSNBC, claiming Richard Splain was involved in healthcare insurance scams & Wholesale RX scams:

Take a look at Nevada Health Care Network now.

The "for lease" sign in the window tells most of the story. The empty office behind it tells the rest.

"I could not locate the company. The phones were disconnected."

"After everything was closed down, we were still getting ripped off. Our account, our credit card, was being looted for the monthly fees.

There is also a KVBC news video on this page, and this article covers Wholesale RX:

News 3's Darcy Spears first exposed a local company called Wholesale RX that sells low cost prescriptions from other countries. Problem is, the drugs are not approved in the US, so they're illegal and could be dangerous. Since the investigation, the FDA has started to crack down on these companies.

And this site aims to connect the same person to Traffic Power & home buying scams.

PLEASE follow this guy Splain! HE IS A CROOK! He burned my wife and I in 2001 in a "we buy houses" scam. We got sued by the bank and had to file BK!! He also has ties to an Intenet Placement Company on Jones formerly called Traffic Power. I think called First Place. He needs prosecuted. I'd help!

The same name, Richard Splain, is also listed in a customer complaint email on Traffic Power Sucks:

I had even talked with Rich Splain one of the owners of TP who refused to help me get the service promised. I feel I was ripped off and deserve a refund like everyone else who was cheated by TP.

Wonder how many loose ends are still left untied? I doubt Richard tries suing MSNBC anytime soon, eh...

I know, I know, there might be multiple Richard Splain's, but this SEC info page lists him next to Matthew Marlon:

Xtreme Webworks has retained the Law Firm of Gordon & Silver, Las Vegas, Nevada to represent its interest in the pending litigation against former employees and defendants, Matthew Marlon and Richard Splain.

This document on Edgar Online also connects Richard Splain to Xtreme Webworks.

Curiouser and curiouser.

Not too long ago the Wall Street Journal also profiled the same Matthew Marlon & his street name:

Mr. Marlon, 61 years old, filed for Chapter 13 bankruptcy-court protection in 1996. In 1997, Mr. Marlon was indicted on charges of conspiracy to manufacture a controlled substance. He later pleaded guilty to a lesser charge, related to possession of a chemical used to make methamphetamine, and was sentenced to three years of probation, including six months of home confinement. The court record for his drug offense said he also had an alias, "Jimmy Ray Houts."

In case anyone is wondering why I care about this information, Traffic Power is a company that cold called me to promote a junky website that I am embarased to own. They later sent me a C&D claiming over a million dollars in damages, and then sent me a lawsuit. In spite of hiring a lawyer and personally talking to their lawyer I still have no idea of any specifics in why the lawsuit occured - other than them thinking they could push me around.

I spoke to one of their former employees last weekend, and need to talk to my lawyer about it first, but I may soon interview him. Stay tuned!

Inefficient Markets...

Andrew Goodman on why so much more offline stuff could be sold online, and better. Likely an area Google will be a big player in.

Meanwhile AdBrite adds site tagging, but they should have made an about page or something...give people something to link at & give them a story to tell...why is tagging important, how will the publishers and advertisers earn more, etc.

Although Google is making ad buying easier they still do not let most people tag their sites, so my poor friend Mike is stuck serving worthless Pokemon AdSense ads on his video card site.

As more ad formats appear, and contextual advertising comes in many forms, what competing ads will Google allow? The answer so far is that they are unsure, but just like the limits with search spam, they don't want to approve anything too broadly & too clearly, especially considering that for some people those competing networks may have a greater payout.

For the mass market contextual ad market to be efficient it needs to have automated ways to understand content, and accept user data from advertisers and publishers to override targeting errors to help the machine learn relevancy.

There will remain a bunch of niche ad providers to serve people who for one reason or another do not want to work with one of the major players, but the feature lists continue to improve as they fight for publishers and ad dollars and make more efficient markets.

Google Wi-Fi in San Francisco?

SF Gate has an article about Google proposing to offer free Wifi to SF. The interesting bits:

Sacca said that Google, which makes virtually all its money from online advertising, had yet to determine whether it would include ads in the service. But Google said it would make its Wi-Fi network available for a fee to companies that want to offer paid Internet services. Sacca said there were no plans to share any revenue with the city.

Of course there will be ads...they will promote Google out of the deal...and ads are all that drive their business model :)

SBC thinks the city is already fairly well covered:

SBC spokesman John Britton said his company encourages competition but believes that governments should seek greater investment from private companies to increase broadband service. He said San Francisco already was served by SBC and enjoyed more than 400 free Wi-Fi hotspots, more than any other city in the country.

Earthlink does not like the Google idea:

"We've looked into free service, and we haven't found a model where free works," said Berryman. "At some point free becomes less sustainable because there's no way to upgrade service and the networks when no one's paying for it."

No surprise Google's competitors think Google doing free Wi-Fi is both unnecissary and unsustainable. Of course it's competitors do not have the largest database of human intentions and the largest ad network in the world.

Some think San Francisco is a bad test city because of it's rough terrain, but that - along with it being a tech culture mecca - is probably a good reason to use it as a test city. If you can get it to work there it should be no problem to get it to work elsewhere.

Others also made bids on the project, but Google is getting the press. How many business models Google kills before they are done achieving their goal? How far will public officials let Google control the information streams when other companies worth a few hundred billion dollars may go under if Google does everything they want?

Whether or not you like Google, you have to admit that in many fields they raise the bar on the competition, but I don't think it is good for anyone if one company is too dominant in the web - and Google seems to be making ALL the right moves thusfar.

EuroTrash Interviewed

Recently I got to interview Eurotrash. Fun, just don't ask him about bacon!

Thanks Jan :)

One Step Too Far...

Tweaking Content For SEO Perfection: Without Reason

Recently I did a paid consult with a person who runs a number of websites who wanted to increase his AdSense earnings. He wanted to know the secret of tweaking in page copy for SEO perfection.

As he kept tweaking his page copy he kept raising the keyword density and unknowingly pulling out some of the modifiers and other semantically related terms.

Since his site did not have an amazing authority score he was not ranking for the most common terms. Most his traffic was coming in from longer queries. As he tweaked in the page copy his pages became less linkable / linkworthy, and he removed many of the terms that were responsible for the 3 and 4 word queries that were bringing visitors to his website. His traffic kept dropping so he kept tweaking. Traffic kept dropping, keep tweaking, repeat cycle...

Some SEO firms like to charge recurring fees for on the page optimization, but they only like to sell that because there is no additional work.

Thinking of it another way, would you want a person outside your organization who knows little about your business model and customers tweaking your sales copy and articles every month? I wouldn't.

Tweaking page content just wastes time that could be spent creating new content.

When people say keep content fresh they mean:

  • keep adding content

  • keep adding reasons for someone to want to link your way
  • keep adding pages that cover slightly different ideas and termspaces you have not yet covered with your content

This SEW thread also covers the topic of needlessly tweaking page content for SEO.

Comment Spammers Dirty? Blog Software Vendors Dirty, Also?

Well a while ago Danny Sullivan made a post about comment spammers being the dirty sleezy scumbags that they are.

When comment spam was new and limited most of the people who were doing it were somewhat intelligent and did not hit too many live blogs. Since then people have got dumb about how they do it, hitting even blogs ran by search engineers.

I guess I understand working your way around the system or doing what you have to do to compete (I manually added a few spam links to some sites when I was first learning the web & SEO and did not understand some of the broader implications of what I was doing) but eventually as you learn and as techniques lose their value the solution is to move on to doing other things.

Some people are still holding on to comment spam and it is annoying. Some of them are going so far as to register domains like drive.to or shop.at to where if you block the domains it prevents people from writing some common phrases.

And then you got Google caching random .xml documents you do not remember ever creating chuck full of spam. Of course the fine people at MovableType do not care about comment spam when you buy a license, upgrade the software, or pay for an install. No, that is your problem for chosing to use MovableType in the first place.

I would love to see MovableType write an open letter of apoligize to anyone who ever paid for a license to use their swiss holed software in which using requires a ton of operator intervention.

If you are selling thousands of licenses of your software and it has holes in it then you ought to take the time to discuss the issue with people to do a legitimate job to fix the problems. And you ought to apoligize to anyone who paid for the nightmare you put them though with MT. I mean some of this stuff has still been uncovered fairly recently, and your company long ago had VC funding.

How long does it take to plug the holes & make a useful software product?

3rd Quarter Stock Market Post

Google up in regular trading due to speculation that it may be added to the S&P 500 index after the PG purchase of Gillette (now with 5 blades) goes though, but instead S&P announced home builder Lennar is to be added. In spite of the two recent hurricanes the third quarter was the best so far this year for the US stock market.

Bill Miller does not think the US deficit matters, but the consolidation of wealth at the cost of the whole leads to social illnesses like political corruption.

Meanwhile, Larry is sitting on a fat billion as Google partners with NASA & the internet conglomerates gear up for the big battle ahead. eBay, Yahoo!, & Amazon are each up a couple points in the last couple days.

The Telemarketer Who Called Me Rude

Did I ever mention how much I hate cold calls?

So I picked up the phone on the first ring, and this girl was still talking on the other end to one of her friends.

I said "hello."

She said "is Robert there" (Robert is my roommates name)

I said "who is this"

She said "is Robert there"

I said "who is this"

She said "Mary Jane. Is Robert there?"

I said "who paid you to call me"

She said "oh, you are Robert"

I said "who paid you to call me"

She said "I might be able to tell you if you weren't so rude and would stop interupting me." And then she hung up. Perhaps she reads the archives and knows better.

A telemarketer inturupting me, and not even being ready to talk when she does, and she is talking about someone being rude and interupting. What a perspective. What irony. I laughed.

It is the exact reason why search and blogging are so great. Those who want to tune in do, and you waste minimal resources hunting down disinterested prospects.

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