Google to launch an in browser video player, which will likely be compatible with their upcomming payment program.

The recent issue of Business 2.0 had an article about the resurgance of Akamai, and you have to wonder how far Google will span their business model with how cheap they store and serve data.

If Google is willing to store and stream unlimited free data just to have access to it that is going to be a hard for others to compete with.

If Google gets first mover advantage in multimedia search (due to hosting content free and setting up the first viable micropayment network) then they further solidify their market dominating position in general web search while bringing in another revenue stream.

Danny Sullivan posted a brief comparison between the new Google video offering to some of the other video products on the market. Danny said:

The key difference in what Google Video will offer compared to other services is inline playback. Rather than having to depend on having a particular plug-in for a particular video format -- which your browser will often annoyingly opens in a separate window -- Google Video will provide its own lightweight plug-in to display video right within the results.

A friend of mine emailed me about a campaign aimed at erradicating debt, poverty, and hunger in many of the poorest nations. Official sites:

• US

• UK
• WorldWide

Some musicians are also supporting the campaign with free concerts. In a week, during the G8 meeting, there are going to be 5 free concerts around the globe. Another friend said Pink Floyd is getting back together for the concert in Hyde Park London.

Jill recently posted about Google's new patent:

Basically, if you have a brand new domain/website, it will automatically land in the sandbox regardless of anything that you do with it. Your new website will be stuck there for an unspecified period of time (averaging around 9 months these days) and it will not rank highly in Google for any keyword phrases that might bring it any decent traffic. ... But new domains will not show up in Google’s natural results for even slightly competitive keyword phrases until they are removed from the sandbox.

A friend recently had a 3 month old site ranking number 29 for a $15 per click single word keyword that got great search volume. Jill continues:

If you have a real company that is looking to establish a real brand and a long-term customer base, then you’ll want to stick with the basic SEO techniques which have been proven to work time and again.

In other words, the stuff I’ve been teaching and doing for years.

Things do change quickly. I know from personal experience some of the stuff I was doing a few years ago might not be good stuff today. She then makes any SEO shortfall sound as though it is the engines fault:

It is true that even for those who do practice what I preach, there have been occasions when some search engines mistakenly throw the baby out with the bathwater. That is, you may do everything by the book, but something somewhere trips a spam filter and your site may mistakenly get sandboxed, penalized or banned.

Kinda funny to view all of one's own SEO shortfalls as the search engines making a mistake and throwing the baby out with the bathwater.

The SEO space is constantly changing. When a person is new to SEO and dirt poor (me 2 years ago) they may be willing to work on sketchy sites and rank them from scratch. They will make errors (as I did), accepting bad clients and wasting time using ineffective techniques, but they will not be as quick to discount some techniques.

As you become more popular, people follow what you say and push you along to where you can do well even if you are dead wrong. So long as enough people think you are right then you are.

After you are established large companies want to hire you. The SEO techniques that work for large established brands which might be whitelisted are not the same techniques that work for Joe-average-webmaster.

I think it is important to frequently start new sites in a variety of industries to set up various flags to see how the algorithms change. Even if your results have proven effective on your own site it does not mean that everyone should practice what you preach.

This post is not a post stating how right I may be (as I frequently learn new stuff I should have known), but a post to reference the fact that each of us has a limited data set, and:

• there is no one right way to do SEO

• when bad things happen sometimes it is the fault of the algorithms, but sometimes it is a fault of our own

Brief review of WMW search engines and webmasters panel. Rahul Lahiri / Ask Jeeves:
Referenced Jim Lanzone's Cre8asite Forum thread.

He also said misspelled anchor text has little use, although I am not so certain I agree with that. It is almost always more convenient to accidentally place misspellings on others sites instead of your own content, unless your content is user driven.

Eytan Seidman / MSN:
Emphasized how important user feedback is in improving their products. They quickly rolled out their local search offering due to requests / popular demand. He also talked about their search near me and direct answers in the search results.

Tim Mayer / Yahoo! Search:
Talked about data compression to lower hosting costs. Said Yahoo! Search's mission statement is to Enable people to find, use, share, and expand all human knowledge. He also spoke about many of the products Yahoo! has recently rolled out, like Yahoo! Q, Mindset, and the like.

Matt Cutts / Google:
Said Google is not using WhoIs privacy information in any way, but they may eventually.

He said the AdSense hijacking error was a 2 week old bug, not the same thing that was happening in other hijack cases. In the past their heuristic for finding the canonical URL was the version of a page with the highest PageRank, but he said they had problems with that and it is solved. I believe some people may still be having issues with it though.

If a site other than your own shows up when you do a site: search for your domain then that is likely a problem.

He would like feedback on canonical errors sent via the feedback mechanism on Google.com/support, using canonicalpage as the subject.

Reinclusion requests can be sent the same way, except they want "reinclusion request" as the email subject line.

For AdSense junk sites people can click on the ads by Goooooooogle and give the feedback "spam report" on it. Sorta amazing that they talk about how important quality control is and that they expect others to do it for them free. He also went through a funny page generator AdSense site by the name of Vitalizer Plus Hexagonal Water.

The most recent update recently finished, and people can send feedback to jun05feedback@googlegroups.com.

I got to hang out with Matt for a bit today and he is way cooler than I would have ever though. Sorta like Danny Sullivan in being a killer class act.

Patrick Gavin:
I think a good part of his presentation came from his link building guide.

link value is based upon:

• direct traffic

• boost in rankings
• brand lift

Getting links from pages that link out to shady sites can mess up your link profile.

He also went through many ideas about evaluating the value of a link (much of which is covered in his free online guide).

Todd Malicoat:
He placed his presentation online here. Emphasized creating natural link patterns and using creativity in link building.

Martinibuster:
Building and leverging your social currency is a huge way to build links when you are first starting out.

Emphasized mixing variety of link building mechanisms, not relying to heavily on any one type of link (reciprocal, directory, paid ads, etc).

Buying old sites is a great way to build cheap link popularity and authority. Searching for things like "temporarily down for maintenance" can help you locate underperforming sites. I also have seen some good ones by searching DMOZ and the like, of course if you do that you will want to try to get them before they expire.

MartiniBuster also tries to keep his link profile away from heavy SEO clusters, like high PageRank low quality link farms that pose as directories.