Recently I have been getting a good amount of feedback for Lexapro, which has led me to do a bit of hunting at different SERPs.
I created the main depression feedback category pages so that they would be intentionally keyword dense for Yahoo!. Not surprisingly if you search Yahoo! for "Lexapro feedback" the category page ranks first.
On Google I have couple top ten rankings for the same term, but it is the inner pages which are ranking above the category page. They have a much lower keyword density and much less link popularity, but the text reads more like natural text since most of the feedback comes from people outside of my control who know nothing about SEO.
MSN Search Preview
MSN tech preview currently prefers more of the natural occurances like Google and thus lists the inner pages before the category page.
Current MSN Search
However the currently used MSN search is also like Yahoo! in that it favors the keyword dense category page over the other pages in my site.
Back when MSN was powered by LookSmart I know I got tons of hits everyday for searches like "lexapro." I do not do lots of hyper aggressive pharmacy type SEO, but this search looks to be some low hanging fruit for anyone who does.
Another interesting thing about MSN search is that they had an Ebay ad above the official Lexapro site in their sponsored listings. A new concept there...bid on your prescription from Ebay...
Here is one of the more interesting Lexapro feedbacks that was left today
My boyfriend started to take Lexapro for his depression and mood swings. He was doing fine, but he was very tired. He was then on his way to work one morning, when he backedout at the wheel. He ran off the road and wrecked the car. I dont understand because he was taking it at night before bed. The police came and they actually charged him with a DUI. He told them that he had started a new perscription and they had no sympathy.
The underlying relevance-ranking algorithms that determine which results are presented to a user might differ depending on the search goal. For example, queries that express a need for advice might rely more on usage- or connectivity-based relevance factors, while those involving open-ended research might weight traditional information retrieval measures (such as term frequency) more highly.
They broke the searches down into three broad groups (and subgroups of these groups).
Resource - be entertained or interacting. not just finding info on the page - free online video games, pornography
Informational - read or learn something - lists, advice, locate
Navigational - going to a single topical hub - Amazon, Ebay
These findings came from 3 sets of approximately 500 AltaVista searches each.
The study found a few interesting things about web search:
Nearly 40% of searches in each of their search sessions were non informational.
A large percent of informational searches were aiming to locate a product or service vice find information about it.
"Just over 35% of all queries appear to have the kind of general research goals (questions, undirected requests for information, and advice-seeking) for what traditional information retrieval systems were designed."
Navigational searches were much less common than expected (~13% of total search. Incidentally 62% of searches were informational and 25% were for resources.
They stated the lack of distribution of AltaVista and its reputation for having powerful search capabilities might have thrown their research off and they hoped to eventually be testing Yahoo! results.
Recently Mike Grehan interviewed Jon Glick, who is Yahoo!'s Senior Manager for Web Search. You can read all the good Yahoo! Search stuff (note to self: stuff is a generic word to use in anchor text) in it, or look at my synopsis below. Yahoo! Search
How was Yahoo! Search Made?
The goal in creating Yahoo! search technology was not, you know, let's take a piece here a piece there...AllTheWeb was very, very good at was rebuilding indexes and keeping very high levels of freshness...Alta Vista had a really good core technology called MLR (machine learn ranking).
The best of breed parts of those engines were included with some of the best parts of Inktomi to make the new Yahoo! Search.
How is Yahoo! Search using the meta keywords tag?
Each keyword is an individual token separated by commas...For best practice you just need to remember it's for matching - not ranking...‘laptop computers’ will count for ‘laptop computers’ and not ‘laptop’ or ‘computers’ separately.
Essentially this is a good place for synonyms & misspellings (I tend to have some of them in my copy anyway)...Each keyword phrase is unique and separated by commas, so you will not have set off a flag for laptops if you use a meta tag such as
<meta name="keywords" content="Yahoo! laptops, computer laptops, compaqt laptops, compak laptops">
but you will also want to get words such as "lap tops" and "compaqt lap tops" in your meta tags. Each version helps to get your file included in that specific subset of search results, but has no influence on rankings.
How does Yahoo! Search use the meta description tag>
Yes we do use meta keywords. So let me touch on meta tags real fast. We index the meta description tag. It counts similar to body text.
Page Title Tag
How should I write my page title tag?
The title tag? My biggest recommendation is write that for users! Because that's the one real piece of editorial in the search listing that you can absolutely control...We typically show, roughly 60 characters. That's the maximum we'd show. I'm not a professional copywriter, so I can't tell you "is short and punchy better than lots of information..."
Why does Yahoo! hate affiliate marketers?
Well let me just say first that, in that sense Spam has gotten a lot better over the years. You don't really much have people trying to appear for off topic terms as they tended to. You now have people who are trying to be very relevant. They're trying to offer a service, but the issue with affiliate Spam is that they're trying to offer the same service as three hundred other people.
...the story is about seemingly incremental features that are actually massively expensive for others to match, and the platform that Google is building which makes it cheaper and easier for them to develop and run web-scale applications than anyone else...While competitors are targeting the individual applications Google has deployed, Google is building a massive, general purpose computing platform for web-scale programming.
After reading Emergence it became more apparent how smart the Topix news idea is. After reading his post it became even more apparent how smart Rich is. I am just wondering how they will be able to take news market share from the big search monsters. Obviously doing news way better works, but even Rich's own post state how amazingling cheap CPU cycles are at Google. How will Topix overcome Google's competitive advantages?
Some good info about SEM, websites, and the future of search.
Nick Scevak of Jupiter Media recently showed a yummie pie graph which showed
16% of businesses surveyed outsourced search engine marketing
15% do not do search engine marketing
69% do search engine marketing in house
This shows some amazing room for growth potential within the industry.
Nick also stated that his biggest fear with paid search is that we may have unrealistic expectations based on amazing performace and returns for early adoptors.
Cheryle Pingle of Range Online Media stated that a large portion of the current growth in search is due to the growth of the economy.
Michael Sack of Inceptor stated that of the term space the bulk of commerce comes from a few hundred thousand terms. He believes this year that large companies will begin to buy out markets to place them out of the reach of smaller businesses.
Geoff Ramsey of emarketer.com also had many yummie pie graphs. His graphs he showed at the SEMPO meeting showed that
from 2000 - 2003 the search marketing industry has increased about 10 fold
from 2002-2003 search engine marketing had a 145% year over year growth rate
22% of US households have broadband
Yellow Pages currently make $14.3 billion annually, whereas paid search is currently only a 2.2 billion dollar industry.
Also at SEMPO Google announced that it is now supporting search engine marketing and sponsoring SEMPO as the rising complexity and competition in the industry is preventing many business owners from being able to functionally use the marketing systems.
Fredrick Marckini of iProspect quoted a stat from StatMarket which stated the average retail web site conversion rate is 1.8 - 2.0%
Greg Boser of WebGuerrilla also provided a few good link tips on the day. When buying links, 501 C organizations are a good place to look. He also stated that he has seen unlinked URLs in TXT files count as backlinks. Some other good link ideas offered by others include trade organizations, tools, and specialty directories.
Do Links Count from Unrelated Sites?
Yes. Links count even if it is from an unrelated site.
Links count even more if they are from on topic sites. How do I know unrelated links still add link popularity?
One of my personal blog posts about "Paxil Side Effects" lists a horror story email from a drug councilor who was prescribed Paxil.
I linked to it from a few other spots on my sites and it now lists in the top 30 on Google for "Paxil Side Effects."
How Important Are Links?
That is an amazingly spammy category. My page uses no meta tags and is not even optimized. It is just her story...
Links are HUGE!
What Keywords Should I Use In My Links?
In your link text you want to use your primary keywords or a similar variation of them. You want to limit the amount of bla bla bla you add in the link. The more words there are, the less a link weighting goes into each word.
There are many phrases that are still easy game. On topic links are the best, but if you have a few good ones then some off topic links can propel your link popularity to the top.
Link Popularity Facts
Google is second to only Teoma in clustering technology.
Paxil and Paxil Side Effects are extremely competitive categories.
My unoptimized page has no meta tags and no on topic inbound links is in the top 30 Google Search Results for Paxil Side Effects.
Links are the most important part of search engine optimization.
Many people have certain restrictions which prevent them from being able to download the Google Toolbar, which was designed for the windows operating system. The Google Toolbar was one of only two locations Google intended to display Google PageRank.
How do I get Google PageRank Without the Google Toolbar?
Well there are a couple options for extracting Google PageRank without the toolbar.
The Google Directory: The Google Directory is created from an RDF dump of the Open Directory Project (DMOZ). To find out your Google PageRank using the Google Directory the page must be listed in DMOZ. Please note that the scale for Google PageRank is different in the directory and toolbar. The PageRank in the Google Directory will show slightly lower than the PageRank in the Google Toolbar.
Top25Web offers a free PageRank tool which extracts the PageRank of any given URL you type in. You can enter a series of pages to find out the PageRank of all of them.
ABC PR: ABC PR offers a free software download which extracts the checksum and Google PageRank for a given page. This software sometimes is a bit shakey, and is against Google Terms of Service.
Web Rank Info: Web Rank Info offers a free web based PageRank estimation tool. While I am not sure how exactly they compile this data, it is rather acurate. It also approximates the PageRank out to two decimal points.
Optilink:Optilink is link analysis software which has the ability to organize search results based on Google PageRank. Obviously this is against the Google Terms of Service, but many SEO's and professional webmasters use this software to speed up the link generation process. (cost for the full version $224)
It appears Google has gone far beyond stemming with their current algorithm update. They seem to be looking for semantic intent of the query as well as the page, and then returning a result based upon it. The resulting pages frequently may not even have the query on the page.
(original discussion in HighRankings Forums) Many local sites from Florida to Austin to NYC have taken a beating by the recent Google algorithm updates (Florida and Austin.) Is it any wonder they named these recent Google algorithm updates after locations?
Google still have some things to work out with the new algorithm though, as many search results are still a wee bit funky. If the relevancy only drops on commercial searches that is not so bad in the eyes of Google since other products such as Froogle will help in this area. Perhaps semantics are the way to separate the white pages from the yellow pages!