A friend of mine mentioned how the noise level in SEO forums has gone from around 95% to about 99%. I think it is largely due to a shift from content optimization to content creation (and remember that this is a site selling a book on optimization, so me saying this is not in any way to my benefit).
Here is why there is a large shift from optimization to creation
The ease which content can be published: It took me less than 2 hours to teach my mom Blogger, Bloglines, rss, xml, etc. She now blogs every day.
the ease in which content can be commented on and improved in quality
the casual nature in which links flow toward real content
the massive increase in the number of channels and quantity of information makes us more inclined to look for topical guides to navigate the information space
the ease with which content can be monetized has greatly increased. AdSense, Yahoo! Publisher Network, Chitika, new Amazon Product Previews, affiliate programs, link selling, direct ads, donations, (soon enough Google Wallet for microcontent), etc.
contextual ad programs teach the content publishers to blend links, which has the net effect of...
short term increase in revenues for small publishers
until users trust links less
at which point in time users will be forced to go back to primary trusted sources (ie: one of the few names they trust in the field or a general search engine like Google)
it is getting increasingly expensive to find quality link inventory that works in Google to promote non content sites, and margins are slimming for many of those creating sites in hyper competitive fields
around half of all search queries are unique. most hollow spam sites focus on the top bits whereas natural published information easily captures the longer queries / tail of search
duplicate content filters are aggressively killing off many product catalog and empty shell affiliate sites
as more real / useful content is created those duplicate content and link filtering algorithms will only get better
general purpose ecommerce site owners will have the following options:
watching search referrals decrease until their AdWords spends increases
thickening up their sites to offer far more than a product catalog
switching to publishing content sites
and the market dynamics for Google follow popular human behavior, even for branded terms or keyword spaces primarily created by single individuals
the term SEO Book had 0 advertisers and about 0 search volume when I launched this site
this site got fairly popular
SEO Book is now one of my most expensive keyword phrases
As long as it is original, topical, and structured in a non wild card replace fashion content picks up search traffic and helps build an audience.
I am not trying to say that optimization is in any way dead, just that the optimization process places far more weight on content volume and social integration than it did a year or two ago.
The efficiencies Google are adding to the market will kill off many unbranded or inefficient businesses. One of my clients has an empty shell product site and does no follow up marketing with the buyers. I can't help but think that there needs to be some major changes in that business or in 3 to 6 months we won't be able to compete on the algorithmic or ppc front without me being very aggressive.
Google Inc. (GOOG) is considering testing print advertisements in Chicago newspapers, in a sign that the Internet giant, to date seen primarily as a threat to traditional media, could also become an ally.
If Google could take the inefficienies out of offline media they probably could end up making the papers more revenue in the short run. Long run is anyone's guess.
After selling a few thousand ebooks those numbers make getting published seem far less appealing, especially when you consider that my prospective publisher told me they still wanted me to do most the marketing.
What is even more nuts is that I guaranteed the publisher that I would be able to sell more than that in under a year as an add on to my current book (even offering to buy that many off the start) and they still considered that to be small volume and would want me to more prominently push the physical book over the current ebook offering.
I don't get why so many businesses think it is ok to shift nearly all the risk onto another successful business just because they are smaller or new to the market.
CBS and Comcast have signed an agreement that, beginning in January 2006, will make four of the network's shows--CSI: Crime Scene Investigation, Survivor, NCIS, and Amazing Race--available on a video-on-demand basis for 99 cents per 24-hour window for each show.
Eventually the content floodgates will open. The question is who will own the distribution rights and at what cost? Does anyone think the baby bells or cable companies will be less monopolistic or more efficient than Google?
[Amazon] is introducing two new programs that allow consumers to buy online access to portions of a book or to the entire book, giving publishers and authors another way to generate revenue from their content.
Although Bezos does not come right out and say it, clearly this is a shot across the brow at Google, especially with the timing of their recent print offering.
While Amazon Chief Executive Jeff Bezos wouldn't comment specifically on the Google Print controversy, he said, "It's really important to do this cooperatively with the copyright holders, with the publishing community, with the authors. We're going to keep working in that cooperative vein."
After Google develops their micropayment system I bet they also directly broker a large amount of media.
The study shows most Google users primarily are there because they believe Google has the most relevant results (although the fact that Google has not had a longstanding portal as long as it's competitors may bias the study to conclude that result).
His site has a tech bias, so I believe that favors Google somewhat, but Google sends the bulk of his referrals. MSN and AOL users are much more likely to click content ads than Google or Yahoo! users. I believe that is a function of user sophistication. Less sophisticated people are click happy because they probably don't know they are clicking paid ads.
So a while back a major book publisher read my ebook and said they loved it. They wanted to publish it & we went right up until the day I was supposed to get the contract with them saying that it shouldn't be a big deal for me to keep ebook publishing rights. On the last day they changed their mind on that front, and if I killed the ebook to make a print one it would likely kill the business model unless I started selling services or got big into AdSense & click pimping.
I may be able to segregate out the print book content stuff and the ebook content stuff and use the print book to upsell the ebook, but generally I am a bit uncertain as to what all should go in which.
My options are as follows:
turn down the publishing house, continue as I have
kill the ebook and just make the print book an amazing value for it's price
kill the ebook and sell a monthly newsletter service
try to add more advanced stuff to the ebook and maybe pull out most the for newbies stuff (but then it may be a bit hard for me to figure out where that line is)
if I altered the ebook stuff in any way those who are in on the ebook free updates would get whatever else I did instead (although I probably could not afford to buy and ship thousands of print books, so that would be treated as a separate product on that front)
If I got published the upsides could be
those who wanted a print version or cheaper price point could get my book in a format that is more appealing to them
I would have more credibility / authority in the eyes of some
I would learn about the publishing process (which in turn would make it easier for me to publish future books if the idea sounded / felt cool down the road)
if the marketing worked synergistically then it would cause more flow
updating this channel and ebook is exceptionally time intensive compared to the time required to run a network of lower effort channels. If I changed my business model (doing lots of affiliate work and click pimping stuff I would probably make far greater profit)
if my ebook is pretty good then more people reading a print version would mean I could help more people
If I got published the downsides could be
if I did not update the ebook any longer or took large pieces of it out that could piss off many people who bought it already (and I am not willing to piss off past customers to gain market share...as that is just bad karma)
it would take significant time
it could hurt the profitability of this site...since largely they would want this site to market the print book, and that could cause my added value higher priced offering to sell less
creating multiple price points, etc. is not one of my strengths & I think the simplicity of the current setup makes it easier to buy
print books have low margins
another company would control much of my content
there are already a number of print books covering the search space...I think most of them were printed to upsell services instead of another book or newsletter...am uncertain how much volume / demand there is for a print version
my potential publisher is one of the book publishers sueing Google, and I am not sure I would want my book publisher to do that
I have already sold more ebooks than the average physically printed book has sold. If I did self publishing or went with a smaller publishing house there would be added flexibility.
If my ebook was not my main source of income this would be a no brainer, but currently it is, and that makes the decision a bit harder.
I am not certain if I will say what I end up doing, but I like the idea of getting feedback.
I really don't get this. I have been both a publisher and an author, and I have to tell you, these guys sue for one reason and one reason alone, from what I can tell: Their legacy business model is imperiled, and they fear change. Of course, if they can get out of their own way, they'll end up making more money.
I wonder if Google will respond by blacklisting any publishers. Google only needs a few major publishers to start seeing increased revenues due to Google Print for the rest to follow along.
Google's internet library project will face competition from Yahoo!, but also from a less predictable rival: the European Commission announced its own plan on Friday. And it has an advantage: if copyright laws interfere with its plans it can change the laws.
Why do so many people care about who controls what databases?
"Without a collective memory, we are nothing, and can achieve nothing. It defines our identity and we use it continuously for education, work and leisure," said Information Society and Media Commissioner Viviane Reding.
And it was all Yellow...
Consolidation on the yellow pages front. R.H. Donnelley to buy Dex media for 4.2 billion. How does a company worth 2 billion buy another company for 4.2 billion and assume 5.3 billion of their debt as well? They have to be getting squeezed by search, and it is only going to get worse ahead.