In an email from Trellian concerning Yahoo Paid Inclusion products I was issued the following warning
Official notification to all Trellian affiliates, partners and resellers that are promoting Priority Submit services.
As of the 1st March 2004 the following programs and services will no longer
supported or offered:
- Inktomi Search Submit
- AltaVista Express Submit
- Fast PartnerSite
Please update your websites and any promotional materials to remove these Search Engines services from your offerings before this date. Any reseller orders received on the 1st of March will NOT be able to be processed.
Who is this Linking Tips Post for?
The recent rash of SEO firms that have been asking for links off of me.
Why this Post about Link Requests?
While a few guys have been courtious, I have seen some real igornant stuff today. These link building strategies are not really strategies, just dumb.
What are some of the Exampes of Terrible Link Requests?
I was wondering if you would be so kind to add a link to xxxxx.
On your links page you mentioned that you are open to suggestions.
Xxxxx is one of the SEO leaders in the UK and Europe and has handled big
names and brands and it would probably deserve a spot on your links page for that. It's one of the few Scottish companies that have achieved such a
Hope you will consider my request and please forgive me if it offends you in any
This guy requested a link by saying his site deserves one. What is that?
Another large SEO company today spammed me with a link exchange request for their pharmacy from my drug information website.
Another firm used the "Where is our link?" question. A blunt answer to people using that technique is that "it will never be on my site." Of course I will not reply to their spam as it will only get me on more spam link request lists.
How do You Request a Link?
Find the webmasters details. In a personal manner contact them and explain where your link should be includded and how it adds value to their user experience. At the very least offer a link exchange back if you can not do a good job of explaining how your site adds value. When you offer a link exchange make sure you put your link up BEFORE you contact the person.
There is a bunch more to it, but that little paragraph would help the above SEO firms a great deal in their conquests.
A few days back I stated that the new Verizon SuperPages would be a much more functional idea if they also added the pay per click dutch auction model to their category priced listings. Today they did. SuperPages is to use FindWhat to suppliment its local listings with national and local pay per click ads.
Recently there has been a huge battle between different SEO firms as to who is using the correct methodology.
Linking is the Only Thing That Matters
Some people believe that linking alone is all you need.
John Scott (of Internet Marketing Research) & Phil Craven (of Web Workshop) are some of the major proponents behind this line of thinking. The Basic Concepts of SEO
The problem with this idea is that buying links does not ad value. If one were exclusively focused on buying links then their site would not be operating as efficiently as it could be.
Quality Content Wins
Others think you need to create wonderful content that will make people want to link to it. The problem is that people will not be able to find it until there are some links.
Jill Whalen (of Highrankings.com) is a big propenent of this idea.
The Truth About SEO and Spam
Either way you look at it, all SEO is at least a mild version of spam, or there is no such thing as spam. - What the HELL is spam?
There has been a bunch of bickering. Entire websites of hate content have been built for certain members of the SEO community and people are making slanderous remarks about each other in forums.
SEO Links, Content, + Reality
What it all boils down to is that links or content works UP TO A POINT, but greater success can be achieved by mixing links + content.
SEO Methodology + Terminology
Some people use different terminology for different things. Some people register sites. Some people buy or rent links. When you buy a Yahoo! listing at $299 / year, are you doing any more than renting links? Because Yahoo! is collecting that money is it any more honest than getting a link from Freds Farm Equipent? Why?
Despite the ads which show on some of my pages, this Google AdWords entry should show that my site is not intentionally biased toward any particular engine.
Google AdWords Account Syndication
There are many unique controls and ideas within the Google AdWords system. One of the more interesting features is ad syndication.
Google will allow you to target your site to
Google + other search sites
Google + content sites
Google + other search sites + content sites
Google AdWords Price Formula
Unlike many other pay per click search engine marketing systems, Google factors click through rate into the click price. [bid * click through rate = click price].
Google AdWords Click Through Rate Calculation
Content sites provide unpredicatable click through rates. Google does not use these sites to figure out the average click through rate. Google figures out the click through rate by looking at the average click through rate for the last 1,000 SEARCH ad impressions for that keyword. Until your ad gets to 1,000 impressions your click through rate is figured in at 1%. A well targeted ad will pull many times that 1% click through rate.
The whole point of this post is that it is may not worth paying for CONTENT syndication until your click through rates (and prices) have been established.
Google AdSense also supports new languages: Dutch and Portuguese
Aaron Schwartz's Google Weblog had his home page down. When you searched for it the first post that came up was his post that says he is killing the Google Weblog and is now going to craft an Overture Blog, from March of last year...I saw this at like 2 in the morning when I was tired and did not realize it was from last March. Many others syndicated this too :)
That shows the power of a funny blog post.
I think there should be an award that goes out for the website that releases the most unimportant SEO news of the year and feeds it into large distribution.
So far what I have seen is
Macon Area Online putting out a garbage PR about how they listed well in Google and Yahoo (no less than twice.)
A heavily syndicated INCORRECT ARTICLE which states that Google powers MSN. Some claimed "SEO experts" have syndicated this crap and placed it in there news without even stating that it was COMPLETELY WRONG
Today we have MetaMend creating another proprietary meta tag "to power the next generation of search engine" In the past they also created something similar with the low quality ExactSeek search engine product. - Why would an SEO firm decide how a search engine should work? That is putting the cart in front of the horse at its very finest.
Many of the Yellow Pages type companies are learning that their content has value online.
On March the 1st SuperPages, Verizon's Internet Yellow Pages website, will launch a redesigned website which includes pay per click advertising. Duncan Parry previews the PPC product that will be on offer and asks James Palma, Directory of Strategy, how SuperPages aims to sell PPC advertising to local businesses. - from PayPerClickAnalysis.com article
Verison is planning on charging by category to help business save time.
The associated prices will weed out much of the advertising from the smaller unique competitors who are the ones that actually add the true value to the Verison SuperPages site.
A much better way to price it would be to sell as a hybrid. Offer the category listings, and also sell keyword listings in a Dutch auction. Assuming they could place the direct matches about their category listings, this would increase the quality of their product and allow them to sell more ad space.
Now the super powers of search are:
& soon to be MSN
Yahoo! uses the Yahoo Directory to add relevancy to its search.
Google uses the Open Directory to add relevancy to its search.
MSN will eventually use their brand spankin new MSN directory which they have been starting from scratch.
(found in Highranking Forum)
Do Links Count from Unrelated Sites?
Yes. Links count even if it is from an unrelated site.
Links count even more if they are from on topic sites. How do I know unrelated links still add link popularity?
One of my personal blog posts about "Paxil Side Effects" lists a horror story email from a drug councilor who was prescribed Paxil.
I linked to it from a few other spots on my sites and it now lists in the top 30 on Google for "Paxil Side Effects."
How Important Are Links?
That is an amazingly spammy category. My page uses no meta tags and is not even optimized. It is just her story...
Links are HUGE!
What Keywords Should I Use In My Links?
In your link text you want to use your primary keywords or a similar variation of them. You want to limit the amount of bla bla bla you add in the link. The more words there are, the less a link weighting goes into each word.
There are many phrases that are still easy game. On topic links are the best, but if you have a few good ones then some off topic links can propel your link popularity to the top.
Link Popularity Facts
Google is second to only Teoma in clustering technology.
Paxil and Paxil Side Effects are extremely competitive categories.
My unoptimized page has no meta tags and no on topic inbound links is in the top 30 Google Search Results for Paxil Side Effects.
Links are the most important part of search engine optimization.
Web Beacon is a spankin new web directory which was built off of the same core data as GoGuides.
They do not have any editors yet so go get the category of your choice. Web Beacon has the same $39.99 one time listing fee as GoGuides, but no PageRank. I am going to give it a few links here and there to help bump them up to at least a 5 :) Disney and the Internet: Miserable Failure
Disney made a splash into the internet when they created the Go network. They dove too deep though and were soon swimming in their own blood. They disbanded the Go portal idea and killed their DMOZ alternative.
The Spread of The Disney Go Guide
With all those editors and nothing to do it was only a matter of time before they got together to create their own directory. The death of the Go Guide sprung the birth of JoeAnt and GoGuides.
In October of last year the owners of GoGuides had a falling out. Skaffe split off from GoGuides. In December GoGuides put its site up for auction with a minimum bid of $10,000. Many people bid large sums of money to buy the directory. In the end they did not sell as Mr. Barger did not have the heart to sell the directory.
It seems as though Yahoo! intends to separate its own site from Inktomi in some form. On the PositionTech website the following warning exists.
"IMPORTANT NOTICE ABOUT INKTOMI SEARCH SUBMIT:
Yahoo! Search has transitioned to its own search technology and is preparing to launch a new inclusion program. As a bonus for Search Submit customers, Yahoo! Search is providing a free trial of Yahoo! traffic that will end on April 15, 2004. When the new inclusion program launches, Search Submit customers will have the option of joining the new program for ongoing participation in Yahoo! Search results."
Two Yahoo! Search Indexes:
Some people have been questioning if Yahoo! Slurp is creating an entirely new index. Certainly the upcomming Yahoo! Search paid product would lead one to believe they are trying to create multiple different search indexes.
More info on the new Yahoo! Search:
They answer many questions about Yahoo! Slurp on their Yahoo! Slurp FAQ page.
Yahoo! Slurp indexes the first 500k of any web page, which is a significant improvement from the 100k Google indexes. They also have improved the relevance of the Yahoo! Search index by using existing spam filters which processing millions of emails each day. Today Search Engine Watch did an in depth review of the new Yahoo! Search product.
Frames are bad for SEO
The new Yahoo! Slurp page states "Yahoo! Slurp follows HREF links. It does not follow SRC links. This means that Yahoo! Slurp does not retrieve or index individual frames referred to by SRC links." Make sure you use noframes tags on framed websites if you want traffic from Yahoo.
I will be the first to say that most SEO software is garbage. A complete waste of money. Most of what you want for SEO software is 100% free. This amazing find is no different.
Link Tree is a free web based link analysis software program which compares the links to other websites to your own. This is not a boring overly dressed up link tool (like what Marketleap offers), this tool is super duper cool. What does Link Tree Do?
Link tree looks for topical hubs which are not yet linking to your site.
How does Link Tree Work?
Enter the URLs of up to seven of your competitors and then your own URL at the bottom. Any page that links to at least two of your competitors which does not link to your site will display on the results.
What does that do for my site?
It shows you where some potential easy link opportunities are. If you have done a good job concentrating on creating quality content, then getting the links should be a snap.
If one of your competitors moves websites you can tell the people who were linking to them that the site is no longer there. You can also state that you have a wonderful resource they may want to link to. People are more likely to help you after you have helped them.
Find where link popularity is comming from if you have a couple competitors who are building bogus link popularity in kahoots. Perhaps you can also rent some quality inbound links to level the playing field.
Find quality resources you did not know about by viewing the pages that link to many resources in your field.
You can also set one of the test URLs to an extremely popular topical website, which will aid you in viewing the hub links which go into any one competitor at a time.
You can set one of the URLs to a really popular site. It will act as an overly generic catch all to make it easier to find hidden smaller hubs in your field. After you have completed your task you can then switch to another generic link to find more micro hubs.
Sensis was recently featured in an article which shows how powerful they are in the Australlian advertising market. They believe they will be able to compete with Google for product search due to their strong ability to integrate location with the product.
"The Yellow Pages is a search book. We don't call it that because it's not trendy."
"Our biggest differentiator (from Google) is we have all this local content. So if (you) go to Google today and search for a restaurant in Kew, you might get two restaurants."
Currently Google is not using Local Search that way because it does not add enough value to their product. Mathematics is amazing and search is in its infancy. Google will not likely fall victim to the Yellow Pages. This is a simple question of "Who is really replacing who?"
Typically many sites could improve their indexability by having a static home page or by minimizing the number of variables used in their dynamic databases. Many search engines also have problems following java. A good way to tell if a search engine can crawl your page is by using a Lynx viewer.
The best ways around this are to create a static home page and to have a static site map which links into most of your primary pages.
Some sites designers think about the search engines after they are built. This is part of the reason directories like GoGuides are far more popular than Illumirate. A huge part of the value of a directory listing is the value of the spiderable text link. Each additional page in the index is one additional page that can be found in the search results.
Some good general tips
Use a static page as the home page if possible
If you use dynamic pages do not force feed the spiders cookies.
If you use dynamic pages keep the id # at 10 or less digets per string.
If you use dynamic pages use 3 or less variables if possible.
Use a site map to give search engines a second path through your site.
An additional bonus with owning a site map is that it can provide keyword dense anchor text links into pages when site design prevents some of the links from being optimized through the regular navigation.
PageRank 10, ok so its a joke...but its a fun one. PageRank is just an approximation of the imporance of a page based on the links structure of the entire internet. If you actually want to increase your PageRank you just need to get a few quality inbound links from a few sites that have decent PageRank. More in depth review of Google PageRank.
There are many places on the web where you can buy links. The problem with buying all your links is that in many industries it would be exceptionally expensive to compete if you were forced to buy all of your links. Via quick link keyword research we are able to see that all of these terms are getting over 20 searches each day.
link me all over
link me up
add a link
link o rama.com
link o rama
greenguy link o rama
Even if you use extensive keyword research and link analysis software, there are still a limited number of places where you will be able to find links. A more effective long term solution is to provide content people are interested in linking to.
Are Inktomi Results Appearing on Yahoo?
Yes, I have seen them for a few days at my house. Yahoo is testing Inktomi results on their website. Yahoo said they will be switching from Google to their own search technology in Q1 of 2004. How do I see Inktomi Search Results on Yahoo?
If you are one of the lucky test subjects you will eventually just run into the Inktomi search results. There is also a trick you can use to view Intomi search results on Yahoo.
GoGuides has created a "Submission Specialist Membership" program which allows web designers or search engine marketers to get a bulk discount on site submissions. The normal GoGuide submission fee is $39.99 per site. The new program has a one time setup fee of $189.95 and a recurring monthly billing of $39.95. Web submission specialists can submit up to 20 new sites each month.
Web Submission Specialists will enjoy instant inclusion of their submitted web sites. It is obviously cheaper to become an editor, but for those who can not afford to wait I highly recommend joining the Web Submission Specialists program.
Purple Cow had a remarkable distribution chanel by coming in purple milk cartons.
It is no surprise then that his most upcomming book, titled Free Prize Inside is to include special packaging (most likely with a free prize inside).
Free Prize Inside is set to ship in 10 weeks and I have already ordered mine.
I have seen Seth when he came to Rhode Island and have also went to his office to hang out for the day. If you look closely in the picture in this branding article, those are my hands holing the Yorkie bar while I am standing next to Seth.
Google has an ad policy which prohibits criticizing other groups or companies. Recently Oceana tested Google's ad policy by placing AdWords ads critical of Royal Caribbean Cruise Lines. "Washington D.C.-based Oceana believes Royal Caribbean pollutes the oceans by improperly treating the sewage on its ships. It hoped to publicize its complaints by paying to have its ads appear when terms like "cruise vacation" and "cruise ship" were entered into Google's search engine."
(found on Mecury News)
Recently Google has also been slammed for an open policy on pharmaceutical drugs which it was forced to change.
Some people claim censorship with these changes, but Google is still open to advertising if you know how to do it. They still rank George Bush very high for phrases like "unelectable" and "Misserable Failure." Other than AOL, few search engines are trying to censor their fall through search listings.
I personally am making honest feedback about drugs like Paxil and Zoloft more accessible. One of my personal blog pages list well for even the competitive phrase "Paxil side effects."
"Oh dancing with myself
Oh dancing with myself
Well there's nothing to lose
And there's nothing to prove
I'll be dancing with myself"
- Billy Idol
Why are the Google search results so crazy right now?
The crazy Google search results I saw recently had a logical explaination. Google is again dancing. Updated Google Backlinks are located @ http://220.127.116.11
Google has been in a state of flux for a while now. In many of the recent algorithm changes Google has had a pattern of bringing junk just before updates.
A couple recent searches have revealed some garbage floating to the top for me. They are obviously shifting their setpoints or algorithm again. This is one of the few occasions where I do not mind seeing my site drift down a bit. A recent Google search for "search engine marketing" placed InternetMarketingWebsites above SearchEngineWatch, which seems odd to me unless they have done some really aggressive stuff at InternetMarketingWebsites recently.
The other two main reports reports out there are the one created by Perry Marshall and Chris Carpender's Google Cash. I looked at the Google Cash one and saw that they are adding the Perry Marshall report in as an added bonus and are selling the Google Cash package cheaper than his report alone. Google Cash is directed toward affiliate sales. Generally I do not like affiliate sales as they do not build value, but I figure I should be able to learn some more great information between the Perry Marshall's Google AdWords report and the Google Cash report. It cost $49 if you want to give Google Cash a shot.
I will report a review of Google Cash and Perry Marshall's Google AdWords reports later this month or early next month. Either way the package comes with a 90 day money back guarantee.
Many people have certain restrictions which prevent them from being able to download the Google Toolbar, which was designed for the windows operating system. The Google Toolbar was one of only two locations Google intended to display Google PageRank.
How do I get Google PageRank Without the Google Toolbar?
Well there are a couple options for extracting Google PageRank without the toolbar.
The Google Directory: The Google Directory is created from an RDF dump of the Open Directory Project (DMOZ). To find out your Google PageRank using the Google Directory the page must be listed in DMOZ. Please note that the scale for Google PageRank is different in the directory and toolbar. The PageRank in the Google Directory will show slightly lower than the PageRank in the Google Toolbar.
Top25Web offers a free PageRank tool which extracts the PageRank of any given URL you type in. You can enter a series of pages to find out the PageRank of all of them.
ABC PR: ABC PR offers a free software download which extracts the checksum and Google PageRank for a given page. This software sometimes is a bit shakey, and is against Google Terms of Service.
Web Rank Info: Web Rank Info offers a free web based PageRank estimation tool. While I am not sure how exactly they compile this data, it is rather acurate. It also approximates the PageRank out to two decimal points.
Optilink:Optilink is link analysis software which has the ability to organize search results based on Google PageRank. Obviously this is against the Google Terms of Service, but many SEO's and professional webmasters use this software to speed up the link generation process. (cost for the full version $224)
"On Wednesday, the search company will open its advertising service, called AdWords, in two dialects of Chinese: simplified and traditional." "Sohu.com, the top portal in China, reported last week advertising revenue in the fourth quarter of US$9.5 million, a 120 percent rise from the same period in 2002. The company derives ad revenue partly from sponsored search listings that are Google's specialty. Sohu said that its improving sales were thanks to recognition among advertisers that the Internet is "a mainstream media and entertainment platform in China," Sohu CEO Charles Zhang said. The company also reported net income of US$11.6 million."
"Overture Services, Google's chief rival in the United States, does not offer ad support in China yet."
It appears Google has gone far beyond stemming with their current algorithm update. They seem to be looking for semantic intent of the query as well as the page, and then returning a result based upon it. The resulting pages frequently may not even have the query on the page.
(original discussion in HighRankings Forums) Many local sites from Florida to Austin to NYC have taken a beating by the recent Google algorithm updates (Florida and Austin.) Is it any wonder they named these recent Google algorithm updates after locations?
Google still have some things to work out with the new algorithm though, as many search results are still a wee bit funky. If the relevancy only drops on commercial searches that is not so bad in the eyes of Google since other products such as Froogle will help in this area. Perhaps semantics are the way to separate the white pages from the yellow pages!
Queryster is a new Friendster rip off design for a meta search which allows you to search any one of about a dozen top search engines at any time. They include a graphic overlay which makes it simple to easily view the search results from one search engine to the next.
(found on SearchEngineLowdown)
Search engine toolbars such as Groowe and UltraBar both make this same function easy without cluttering the page element itself. Of course this is a neat tool if you do not want to download anything.
People use the phrase Search Engine Wars so many times that it's a joke. I think wars are no laughing matter, but the excessive use of "search engine wars" is somewhat excessive and funny.
I feel leftout though, as I have not used the phrase "search engine wars" before this post. I figured that all battles have local fronts. Thus I am extending the "search engine wars" message to the local battle fields. Local search engine wars: "CitySearch's performance-based search advertising program added 24,000 local businesses in its first nine months, parent company InterActiveCorp said yesterday.
IAC said the Los Angeles-based local search service added 3,000 performance-based listings in the last three months of 2003, ending the year nearly halfway to IAC CEO Barry Diller's goal of 50,000 local search advertisers by the end of 2004. Pay-for-performance revenue at CitySearch rose 14 percent from the previous quarter. "
Some of the current top competitors in this market are CitySearch, SmartPages, SwitchBoard, and Verizon SuperPages. Big search players like Overture and Google are also going to eat up a lion share of this market. Kanoodle will also sneak into this market, as many of their employees were associated with the formerly highly targetable Sprinks product (which Google swallowed whole.)
How do I do it? Well there are a few free ways and a paid tool.
Alexa gives the rough ranking of a website's popularity. A couple downfalls are that Alexa is open to manipulation, it has limited distribution, and only appeals to certain web head type users. Alexa obtains this web traffic information free by tracking users of its toolbar and traffic in a few other locations.
Metrics Market has a free web traffic tool which is discussed in JimWorld forum post. I am uncertain where this data comes from, but many JimWorld members have stated that
It was extremely accurate.
If it was off, the ratio carried over within that industry.
Hitwise is a paid web traffic monitoring service which tracks over 25,000,000 web surfer's habits on over 450,000 websites. Hitwise obtains most of this web traffic data free by trading its organization as a product for access to the traffic of many ISPs.
Finally "FindWhat said shareholders of privately-held Espotting would get 7 million shares of FindWhat stock and about $20 million in cash. FindWhat said the total deal values Espotting at about $170 million based on last Friday's closing stock prices"
(from Rueters) Back in June FindWhat & Espotting crafted a deal of similar value. The problem with the old deal is that some of Espotting's books looked weak and FindWhat has seen its stock rise considerably. The original deal was 8.1 million shares of FindWhat and $27 million in cash.
"FindWhat also reported fourth-quarter net income of $3.5 million, or 15 cents per share, compared with a year-earlier profit of $2.7 million, or 14 cents per share.
For 2004, the company offered guidance for revenue of $95 million, with net income of 60 cents per share. Analysts surveyed by Reuters Research, a unit of Reuters Group, had expected revenue of $96.6 million and earnings per share of 63 cents."
Meceoo is a meta search engine which searches AltaVista, AllTheWeb and Inktomi.
"Its originality comes from the avaibility for users to create their own "exclusion list" in order to exclude from the result pages specific web sites estimated less relevant. Search results might be therefore entirely different from one visitor to another, according to everyone’s wishes.
Meceoo also allows its users to define preselected list of sites in order to launch a search only in their contents. It is, in this way, possible to generate requests on a given "batch" of web sites, for example inside a community of interest."
SeekScan is a new meta search engine which shows results from many different engines in their own groupings. They have additional tabs that many search engines do not (such as weblogs). Cool as Meceoo but in a different way.
Many people think cloaking is this great aid which can create the perfect page. The problem is that cloaking does not win by quality but through quantity. What are the odds of a person reading the following listing and clicking on it?
Positive Feedback On Paxil yoga during menstruation Was the Top ...
positive feedback on paxil. positive feedback on paxil. aging beef at home. ... Top Three positive feedback on paxil Sites. estrogen information. wrinkle treatments. ... From what I know, Fantomaster is the top resource for cloaking, but cloaking done wrong is one of the easiest ways to waste your time and the time of your visitors. For every stupid listing like the one above there are a million others that are not in the search results.
I view cloaking as stealing. In the short term you may be stealing from others, but in the long run if you fail to build any value you are wasting your own time and stealing from yourself.
If you must compete in overly competitive categories you may want to give cloaking a try, but for most websites cloaking is not necessary.
The article offers alarming information such as "Search strings including "xls," or "cc," or "ssn" often brings up spread sheets, credit card numbers, and Social Security numbers linked to a customer list. Adding the word "total" in searches often pulls up financial spreadsheets totaling dollar figures. A hacker with enough time and experience recognizing sensitive content can find an alarming amount of supposedly private information."
Search engines can not be blamed for the ignorance of corporate America. Perhaps many large companies should learn about the internet before spending millions of dollars building it incorrectly.
This is a list of Major Web Directories and reviewed web guides. Web Directories Business.com charges a $299 annual listing fee. Business.com is a purchase more for direct traffic than link popularity. DMOZ - also known as the Open Directory Project - provides free listings, but it may take a while to get your site listed. Gimpsy verb based directory which charges a one time $40 fee or also list your site free if you are willing to wait 21 days. GoGuides one time $40 fee or provides free listings for editors. JoeANT one time $40 fee or provides free listings for editors (it is quick and easy to become an editor.) Lycos Directory European based directory. Skaffe one time $40 fee or provides free listings to editors. Originally Built from GoGuides core data. Uncover the Net - Newer directory which has more link popularity than all but a couple directories on this list. My friend Shawn has done a fantastic job promoting Uncover the Net. $39 fee. Highly recommended Web Beacon one time $40 fee or provides free listings to editors. Originally Built from GoGuides core data. Wow Directory - Bruce Stone's directory. Offers free inclusion, paid inclusion, and sponsorship opportunities. Highly recommended Yahoo $299 annual fee or free for non commercial websites.
List of major world wide pay per click search engines. Pay Per Click
I recommend starting out using the pay per click search engines with the greatest distribution first as they have faster feedback loops, higher traffic quality, and greater distribution.
Google AdWords (1) - powers Google, Ask Jeeves, AOL, IWON, Earthlink and many other sites
Overture (2) appears on Yahoo, MSN InfoSpace, AltaVista, AllTheWeb, and many other sites. Owned by Yahoo.
Pay per click search engines usually drive most of their traffic based on their partner network. Pay per click ads are mixed in with meta search engines and usually exist at the top of search results on major search engines. (personal rankings) Enhance Interactive (6) Espotting (European) powers many European portals which are not powered by Overture or AdWords Findology - smaller PPC which allows you to select which partners your ads will appear on and lets you target your ads geographically. Primarily focused on lead generation, retail, and adult traffic markets. (8) FindWhat (3) Google AdWords (1) - powers Google, Ask Jeeves, AOL, IWON, Earthlink and many other sites Kanoodle (5) - Kanoodle has some really cool features and a good contextual advertising program (especially for financial type websites). LookSmart - while actually being a directory, LookSmart has a decent sized distribution network. I have been told many complaints about their poor customer service though and when I tried their engine their traffic quality was crap. Recommend avoiding (4) Overture (2) appears on Yahoo, MSN InfoSpace, AltaVista, AllTheWeb, and many other sites. Owned by Yahoo. Search123 (7)
This is a list of the major world wide search engines. Major World Wide Search Engines
(Personal rankings) appear next to each search engine. AllTheWeb - powers Lycos. Database created from Yahoo! Slurp spider. (4) AltaVista - on its last leg. Database created from Yahoo! Slurp spider. (5) InfoSpace - meta search engine which also powers many other meta search engines (6) Google - powers AOL, Google...(1) Teoma - powers Ask Jeeves (3) Yahoo! - powers Yahoo! (2)
When people talk about hubs and authorities, these are some of the most authoritative sites in the SEO industry. Search Engine Watch - considered the bible of search engine information. Danny Sullivan keeps up with all angles of search. He provides an excellent free newsletter (SearchDay) and also hosts Search Engine Strategies.
Search Engine Guide - probably considered the #2 site in search, Robert Cloude collects articles from various authors which provide an in depth review of what is going on in the search world.
Pandia - a bit more of an old school website, Pandia still provides many quality articles about SEO and the search engine industry.
Search Marketing Info - this is my article and general information website. While not as powerful as the above sites yet, I look to keep improving throughout the next couple years to increase the usability and quality of my content to where the site is equal parts beef and cake.
Black Hat SEO - nobody has made a worst practice SEO guide until I created this evil being. It will probably never garner amazing support, but the site is fun and I have been told it has helped many webmasters.
This is a somewhat comprehensive list of SEO forums. If you know of any SEO forums that are missing from this list, feel free to add them in the comments and I may eventually get around to adding them to the list.
Forum Meta Information:
There are a ton of SEO forums and it is hard to keep up with all of the information that is put out in all of them. Fortunately there are a bunch of bloggers like me who try to point out some of the good stuff in them. ThreadWatch is a bit of a hybrid, sorta like a blog and a forum. It is ran by DaveN, many other friends, and I.
ThreadWatch also sports a good number of gossip column type entries that makes each visit enjoyable. ThreadWatch was created to help the mid to high level SEO professional. ... on with the list of forums.
Top Rated SEO Forums:
SearchGuild - Chris Ridings SEO Forums. Very open and layback...good community feel to it, though activity has been a bit slow over the summer...I moderate at SearchGuild.
V7N Web Dev Community - John Scott's SEO forum...John is known to challenge some of the "norms" and put out info that sometimes goes against the grain. I moderate at V7N.
Search Engine Watch Forums - newer SEO forums where many long time / old school SEOs hang out. Lots of breaking news breaks at SEW forums.
Digital Point - a newcomer on the forum scene, Digital Point has quickly grown to be the most active forum by combining a fairly hands off social policy with innovative forum features and cool SEO tools.
SEO Guy Forums - newer SEO forum which has taken off well. SEO Guy is a longtime member of SEO Chat. When he made his own forums many of SEO Chat's best members went with him. I moderate at the SEO Guy SEO forums.
What I consider to be a top rated SEO forum is one where:
it is ok to express various opinions (if you find an SEO technique effective it is ok to discuss it even if search engines do not particularly like that technique); &
there is a high signal to noise ratio.
Largest SEO Forums:
Digital Point - a newcomer on the forum scene, Digital Point has quickly grown to be the most active forum by combining a fairly hands off social policy with innovative forum features and cool SEO tools.
Jimworld - Webmaster Forums. The late Jim Wilson created what I think was the first popular SEO / webmaster forum. From what I know the forum seems well past its brighter days.
SitePoint Forums - webmaster coding forums. Many of the other forums have been primarily driven by the marketing angle. SitePoint places more focus on coding and site development than most of the other large forums.
SEO Chat - It was originally started by Darrin Ward around the same time as SearchGuild. Darrin sold SEO Chat to the owner of the DevShed network. SEO Chat has a ton of ads on it and is advertised heavily on networks like O'Reilly.
The link rentals mean their posts come up well in search results and also that they parse a good amount of link popularity out in post sig links. The heavy on site advertising (some pages have huge ads and even have sponsored text links for buying prescription drugs on them) coupled with the large # of "me too" type posts that their link popularity has makes SEO Chat appear unappealing to many experienced SEOs.
Webmaster World - Webmaster Forums. Currently this is perhaps the largest SEO / Webmaster forum (although Digital Point might be getting more daily posts). It was created by Bret Tabke and a few other webmasters with the goal of beating out Jimworld. They appear successful in that goal, but now Webmaster World has strict posting guidelines and over time lost many of its best members. Many of the best old timers from Webmaster World now post at the Search Engine Watch Forums.
The volume of information in large SEO forums is immense...hence the fact I classify them as large ;-)
Large SEO forums tend to eventually lose some of their community feel. They are hard to scale without losing that community feel, and when that community feel goes away the forums become too hard to moderate as the signal to noise ratio makes them too hard to keep up with. Digital Point has done an amazing job of scaling out a forum that still has a good sense of community to it.
The Big SEO Forum List:
Abakus Forums - SEO forums - smaller, but they have a larger German version too. Webby moderates at a good number of various SEO forums. Swell chap :)
Anthony Parsons SEO Forum - Ran by ... Anthony Parsons. It is still rather quiet as I do not think he has promoted his forum much, but Anthony makes many thoughtful posts at many other SEO forums.
AOSEP - newer smallish SEO forum started by some Searchguild moderators.
Band of Gonzo's Webmasters Forums - A few of the lead posters at WebProWorld created their own SEO forums. Dodger tends to dig up a good number of interesting news pieces.
Cre8asite Forums - usability / design / webmaster forums - mid sized. Guys Like Peter D, Black Knight, and bragadocchio post many enlightening posts with lots of experience in business and marketing.
Digital Point Forums - Shawn Hogan's mid sized SEO forum. Shawn is a programmer by trade and has created some of the coolest free SEO tools available. His forums tend to be rather liberal and many people who are kicked out of other SEO forums learn now to behave before they get kicked out of his (I do not think I have ever seen him ban anyone). He seems like a rather swell chap.
Highrankings SEO Forums - Jill Whalen's mid sized SEO forums. Jill is branded as "the SEO copywriter." Her forum is geared primarily at people new to SEO, but there are also a variety of more experienced SEOs there too. Her forum tends to be rather conservative or "white hat."
IhelpYou Forums - Doug Heil's mid sized SEO forums. Doug is a self appointed crusader against search engine spam. He is quick to judge and his opinion is strongly reflected in his forums. Above when I wrote about the gossip column posts at ThreadWatch the one about Doug Heil's SPAM comes to mind.
Jimworld - large webmaster forums. A bit past its prime in my opinion. A larger and older forum on the forum scene which I rarely visit.
LilEngine Forums - smaller SEO forums. There is not much activity at LilEngine. When I first started moderating there many people did tons of link drops, but I have been trying to delete them out as best I can.
Ozzu - mid sized webmaster forums. I do not post at their forum frequently enough to adequately review it, except to say that it has a decent signal to noise ratio and a cool looking design :)
Resource Zone - Webmaster forums for public interfacing with the DMOZ (Open Directory Project) editors. Lots of major webmaster conflicts occur there. Some of the editors are great, but some are also judgemental and mean. Often frustrated webmasters directly accessing these editors means you get to see the best and worst the editors have to offer.
While the Newsgroups do have good stuff in them, they also lack moderation and that can lead to lots of misinformation. A newer Newsgroup powered by Google Groups 2 and moderated by Andrew Goodman is located here.
Andrew writes for Traffick.com, is consider as one of the leading gurus on Google AdWords, and he was the moderator of the I-Search list before the I-lists went away. His newsgroup has many higger level posts from sophisticated and experienced marketers.
LED Digest, one of the original email only discussion lists, also discusses SEO and other internet marketing and webmaster related issues.
Old SEO Forums Article
Here is a review of SEO forums I did near the end of 2003. Please note that some of its info may be slightly outdated, as things have changed and I have learned a good bit more in the past year. The information on this page is WAY MORE up to date than the info in that article.
IT Director recently posted an article which states "Google technology additionally powers search engine technology for MSN, Ask Jeeves and some other small players, giving it over 50% of the search engine market."
There are additional sloppy parts to the article.
Google does not power MSN...this is an overall BAD article.
Disclaimer: I hate AOL and am not a fan of George Bush
Many people have Google Bombed the President Bush biography page by linking to it with miserable failure in the anchor text (like so: miserable failure.)
AOL recently blocked George Bush's miserable failure rankings, which he has earned in the eyes of many. They still leave the ones for Michael Moore and Hillary Clinton. AOL Search: miserable failure While not covered in DMNews, AOL also seemed to have blocked the Google bombing of President Bush's biography page for the term "unelectable."
People Google Bombed his biography page using "unelectable" as the anchor text (like so: unelectable.)
In a previous life I installed AOL on my computer. I could not get rid of it. It was one of the worst viruses I have ever had. They are one of the few major internet players who use popups. I will be glad when the new MSN software blocks one of the main AOL revenue streams.
Did I mention I think AOL is a miserable failure? Their stock price has plunged over the past 5 years.
This is a list of most of the SEO Blogs and Search Engine Blogs on the internet. If you know of an SEO Blog or Search Engine Blog I am missing from this list, just add it as a comment and I will include it on this list.
Currently my list of SEO Blogs is only in English due to my lack of fluidity (is that a word) in other languages.
10e20 - Chris Winfield 's SEO blog, focusing on SEO, blogging, and social media.
About Websearch - About.com has had a couple popular editors in their WebSearch position. Recently it seems as though they have not been putting out as much cool info though.
Andy Beal - personal blog of the writer of Marketing Pilgrim.
John Battelle's SearchBlog - a well rounded view of the evolution and impact of search and technology. John Battelle eat sleeps and breathes search.
Bazac Blog - Daniel Bazac is a fan of serch who writes his commentary on the subject. He has had a few of his articles syndicated on many websites. A couple of these blogs were found via his list of blogs here.
Creative Confusion - Craig Wilson reviews some of the SEO techniques he is currently using as well as other news within the SEO and web development landscape. Craig's blog has a good amount of UK focus.
ChriSEO - is not so much a classic blog, as it is a source for random fun articles about the search field. Chris Ridings is one of the most knowledgeable SEO's in the industry, and owner of SearchGuild. He does not update ChriSEO too often, but it is always fun when he does.
Cr8PC is a usability and search engine marketing blog by Kim of cre8site forums.
DGs Desk - weblog covering search, SEO, and marketing.
Daily Rundown - Sid Yadav is a web professional who updates his blog more than a couple times a day. His blog includes classical up-to-date info on Search Engines, Internet, Marketing, Companies, His Life and basically anything "techy".
David Naylor - blog offering various tips and tricks. DaveN is a rather advanced agressive creative type SEO.
Nielson Tech Blog - Christian Nielson is a smaller, independant search engine marketer who believes strongly that search engine optimization provides a far greater ROI than paid search. His words are those of a man looking out for the small guy.
Phil Bradley - blog which covers many of the interesting aspects of online research.
PR Weaver - SEO and search engine information weblog.
Precommerce Blog - Craig Danuloff's blog on search and the internet. He takes a lengthy gander at some of ironic details and provides commentary which makes you wonder & sometimes explains why they exist.
Research Buzz - search blog about every interesting angle of search. Not really an SEO, but a true fan of search. Tara Calishain has co authored multiple books about search engines.
Resource Shelf - Gary Price's in depth look at the different faces of information retrieval.
Search Engine News Blog - Kalena Jordan is one of the original search engine blog writers. Her blog checks takes a good look at search daily.
Search etc - Eric Edelstein's new blog about search and internet marketing.
Search Engine Visiblity Report is edited by Merrick Lozano, who keeps a business like look and feel to his blog. Many of his posts are loger than the average blog. More of a comentary versus short and punchy type of blog.
StuntDubl - Todd Malicoat's SEO and internet marketing blog. Has a cool design and Todd is a swell chap. He gave me a cool white hat that I turned beige, but it is still cool to wear 5 - 6 days a week.
Text Link Brokers - newer community driven blog from one of the top text link brokers on the market.
The Caveman - A friend and business partner blogging about SEO.
ThreadWatch - Community driven blog which looks at some of the seedier and more interesting threads in various search related forums and blogs.
Top 25 Web - software programming, SEO, and perl coding blog.
Traffick - Andrew Goodman is the moderator of the Isearch discussion list. His blog is generally more concerned with pay per click angle, and the major effects of search and portal changes on the web as a whole.
Tropical SEO - new blog by a brilliant SEO named Andy Hagans.
The Web Fountain project will be used to track answers to questions such as "what do people think about me?" Its goal is to help people project trends and find answers that would otherwise make no sense to other search engines.
Web Fountain also has an interesting model. Instead of people buying hardware, IBM wants people to lease processor power. Now that is an efficient way to run a business!
Have a few friends download the Alexa Toolbar and surf your site.
Shift the focus of your site toward a more webmaster like theme.
Participate in many webmaster forums which allow you to place your site in your signature.
Write articles about webmaster topics and distribute them around the web.
Optimize pages of your site for Alexa and related phrases.
Buy ads on search engines to increase your traffic. Your Alexa traffic rankings will increase.
Write an article with tips on how to increase your Alexa rankings.
Advertise that article on the world's largest network.
Join an autosurf network which exchanges Alexa credits. <--- this actually exists and they sell off some of the credits. The problem is that those are credits. They are not real visitors. They are not what you need.
Direct Hit failed as a search engine because it based a large portion of its algorithm on web traffic. Alexa ranking is highly inaccurate and easy to manipulate.
It is the quality and quantitiy of traffic to your site and how you convert those visitors that determines whether or not you will be a success. If you need help obtaining targeted traffic read my eBook. I guarantee you will not be disappointed.
Beta! MSN is using distinctive separation between its regular and paid search results on its MSN Search Beta pages.
In the past MSN search was known to be notoriously sleazy by mixing in many paid search results with normal search results which were completely undistinguisable from one another to the average web surfer.
In addition some searches are actually pulling data from the MSNbot and MSN search. This is somewhat similar to how Yahoo! was randomly testing Inktomi. I have yet to see the MSN results, but they spoke with Gary Price of Resource Shelf about it.
If you like any of my sites and would like to be one of my GLOWING feedbacks, feel free to leave kind words of praise below.
Here is the goal of the Bull Market 2004 eBook "If you are one of the 500 that are picked, I'll include you for free in my new eBook, coming out this May. I expect it will reach about a million people. This is going to be the one and only sourcebook for finding the catalyst an organization needs to create truly great stuff. "
If you hate me that would also be good information as it will help keep me in balance.
If you are a cool creative person then enter your site...don't forget to say I sent you :)
The real cost of free hosting is not one time errors like this, but the more long term marketing effects. It is harder to get people to link to a free hosted site than it is to get links to a paid hosted site. I wrote a small article called "The Cost of Free Hosting."
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a pleasure to read! You suggested that it might be boring...Hell, NO! Terrific."
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"Excellent! You've done some homework. A ton of good info and it was refreshing to see that your info relates to the entire search engine industry and is not heavily weighted toward Google. Everyone should take a look at this. Newbies should definitely look at this. I'll revisit this several times I'm sure."
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