SEO Book Testimonials

These are a few of the testimonials people have left for the SEO Book.

"Your ebook - I am floored. It is awesome. I had no idea 1. you are such an incredible writer, 2 .you organize the topics in concise clear way for even the most uninitiated web design person, (like me). In my opinion it would make an awesome book, and make YOU quite famous in the web circle."

"Thanks Aaron. I always learn so much from you and your website."

"I read your book! AMAZING! I found it to be very informative and
a pleasure to read! You suggested that it might be boring...Hell, NO! Terrific."

"Thank you for putting all your hard earned knowledge together for the rest of us. I really appreciate it and shall use it as my reference manual from now on."

"Excellent! You've done some homework. A ton of good info and it was refreshing to see that your info relates to the entire search engine industry and is not heavily weighted toward Google. Everyone should take a look at this. Newbies should definitely look at this. I'll revisit this several times I'm sure."

"Just reading two pages has made it worth sending the donation. I can see that I've got a lot of reading to do....Thanks for indulging me!"

CLICK HERE If you would like to learn more about the SEO Book.

Published: February 2, 2004 by Aaron Wall in


June 2, 2006 - 10:25pm

I just reread your SEO Book for the probably 6th time and totally enjoyed it ... your book is probably the single greatest asset I have in my arsenal of tech books!

You mentioned in your book that you try to read one book per month well, I am at probably two per week and yes you are correct, with most books I will only take with me maybe 1-5 good ideas ... yours like I said is an asset in the sense that it has probably 100-500 ideas worth remembering.

Thanks for continuing to update the book with useful/CURRENT information ... it truly is "The only current SEO Book on the planet."

August 25, 2004 - 4:24am

What a great book! It is so thorough and covers the SEO topics in great depth. In addition, The SEO Book is filled with useful resources and links to tools that make the search engine optimization process easier. You have done a fantastic job.

March 17, 2005 - 9:49pm

I recently purchased Aaron's SEO book and this is what I had to tell aaron.

Understand the context of what this e-mail is saying.
Aaron is service oriented. I am so grateful to have the pleasure of meeting someone online who is so genuine with their business and 'down to earth' people oriented. I DEFINITELY know where I will be turning if I ever need more information on SEO help or even marketing.

With so much 'automation' and everyone yelling from the top of the mountains 'AUTOMATE YOUR ONLINE BUSINESS AND MAKE MONEY WHILE YOU SLEEP!' people forget what actually works and the fundamentals of human nature. I read a great article that asks questions such:
"Whoever got the idea to ask for your name and email addresses before you can enter a site? Try that outside the front door of the local McDonalds!"
"Why can't more than half of Web shoppers find the product they want on a site? Would that be acceptable at the local sports store, or in a mail-order catalog?"
(article available at:

The point is, Aaron is the only SEO expert, that I know of so far, that actually answers people's e-mails so kindly, honestly and genuinely without pushing you to do anything. He 'gets'/understands human nature in marketing and how people 'sell themselves', and FURTHERMORE his SEO book clears up so many questions I have/had and literally is priceless because of the updates.

>Dear Aaron,
> I just purchased your e-book! You know, the one I got free with Vic Johnson's download?
> I felt compelled to actually PAY for what I got > for FREE. When does that ever happen?
> Oh ya, now I remember...when the person selling > the e-book you got free STILL ANSWERS YOUR
> I can't get over this. You literally are the
> most service oriented search engine optimizer I > have ever had the pleasure of working
> with/mentoring under.
> I'm sitting here still in awe and laughing of
> about how service oriented you are. Maybe I
> haven't found other SEO websites that are this
> service oriented. Quite frankly, I don't think
> they exist. If this is something you want to add > to your testimonials, feel free...haha
> Also, I love the fact that you don't push
> anything on anyone. It's as if you give so much, > and then you don't even push the sale on
> people...people become sold on your giving and
> sell themselves.
> I have one question in regards to the book
> updates, is there a specific website address I
> should know about to download updates for the
> e-book?
> Having the March 09th 2005 version is far
> superior to having the december 2004 version I
> had.
> Thank you so much for your love of seo. It's
> priceless.
> Peace,
> Jason

November 29, 2004 - 4:17pm

Aaron: Thank you for producing this truly outstanding book on SEO. After 18 years in the IT Industry this has got to be one of the most useful books I have ever read. Your insight into the world of search engines has allowed me to clearly understand this subject for the first time. The resources you have uncovered for me will become massively important to me and my business.

I will definitely be visiting your site on a regular basis from now on as my first port of call for SEO knowledge and information. Please let me know of any other material you produce. I am already looking forward to your next publication.

September 23, 2004 - 1:50am

Well done!
The info in your SEO Book worth millions. It helped me earn 55K in one month.
Unlike the good old days high ranking is hard work or has become very expensive, the SEOBook reduces both those factors.
Cheers mate.

September 29, 2004 - 3:28am

I just want everyone to know what a brilliant resource the SEO Book is. Within a week of buying the book and following some of the easy-to-follow advice, my website had been trawled by Google. This was very significant as Google's cache for my site was at least six months old and my web content had moved on immeasurably in the meantime. There is no much advice in one place, no self-respecting web owner should be without it.

August 30, 2004 - 1:39pm

I have immediately placed all my projects on hold. SEObook has made me realize that just because I have a site in the top 50,000 does not necessarily mean it was built on a solid foundation. After reading your book, I have decided that all my new sites will be built with the ideas in SEObook.

Your clarity of thought has transfered the ideas into my head in an easy to understand manner. Your writing is a reflection of many years experience in the social structure of the Internet, not something that was read yesterday at some low budget forum of rumours and second-hand news.

I recommend SEObook before ANY Internet Marketing course because the book defines the true from the false, the acceptable and the unacceptable, and most importantly the risk and reward considerations. These factors alone will give the reader valuable experience so that they can detect false promises before they flush their money down the drain.

Ed Zivkovic
Work at Home Webmaster Tips

Harry Chittenden
October 6, 2005 - 7:54pm

Hi Aaron,

I’m currently reading your SEO Book and finding that it is so much more of a resource than I imagined when I plunked down the $79 to buy it. The work that you did establishing the links to so many useful resources is awesome and truly appreciated. And your discussion of linking strategies is at once comprehensive and easily useful. I got several ideas and was able to put them to work right away.

Thanks for your good work.

Harry Chittenden

August 5, 2005 - 2:52pm

Stop! Quit looking around for another book or resource on SEO. I have paid HUNDREDS of dollars taking courses on SEO (which generally only deal with page optimization) and have spent hours reading forum threads and emails, only to leave with a site that is still invisible. If you're already paying for the domain, host, merchant account, etc... buying SEO Book is a no brainer! It will make you more money than it could ever cost. (Trust me on this!) I printed the entire massive volume and placed it in a binder and it is webmaster required reading. Thanks again Aaron for the excellent resource.

Aaron Wall lives for SEO so I don't have to...I bought THE book.

July 12, 2006 - 11:51pm

I dalied for way too long! I finally caved when the SEO Book was available through Google Checkout and this gem of a read/reference library was my first purchase.

I (and my clients) consider myself to be advanced but there are things that can always be learned no matter what a smart a$$ you think you are....

That knowledge is here and this is a fantastic purchase.

BTW Purchase is a breeze through G Checkout

Thank you Aaron

David Saunders

October 10, 2005 - 4:23pm

Hi Aaron

Before purchaseing this ebook, the raking for my main search term of "picture framing kent" was poor and came up on page 4.

After applying the contents of this ebook to my site we now appear at number one.

Whats even better is that the site also ranks top for a less specific search term but equaly as important of "custom picture framing".

Aaron is a true genuine person, and even when I sent him an email to thank him for helping me get to number 1, he checked out my site and sent me through more suggestions on making the site more user friendly.

Definately worth investing in this ebook, I'm now getting on average 70 viewers per day as opposed to 10-15, which is a lot seems as the site's optimised for a local area.

Thanks Aaron

Jason Pattinson

March 9, 2004 - 8:28am

Aaron, this was a fantastic read! I have to print your ebook and read it many times. It was much more than I thought. One misspelling though; the SEO Book should spell THE SEO Book! Amazing stuff!

June 20, 2004 - 3:59am

hi Aaron
I just bought your book yesterday and i have to say i was very much impressed, i read 3/4ths of it like a madman till 3am in the morning haha, i will try to follow some of the steps and lil advices/tips you give for my business, since its a brand new site that recently opened im hoping i can get some page rank, thank you that i dont regret purchasing this E-Book.

Thanks Again
SBS - Small Breast Solutions

October 1, 2004 - 2:28am

I am really impressed with your book. It is very easy to read, very clearly explains basic concepts and gives practical advice. Thanks for huge amount of information and list of resorces.
Peter Velikanov

June 21, 2004 - 2:21pm


Very nice e-Book! I wish I had found it a year ago. I can't imagine the hours I would have saved had I started here first. Keep up the good work.

March 31, 2004 - 3:35am

I must say that I have learned a lot from your SEO Book. The second day of reading through it I took advantage of your link-partner finding tips and got a great PR link to my site! Lots of great material in there.

February 8, 2006 - 6:40pm

I can only reiterate what others have said about Aaron's ebook. It looks beyond providing general SEO advice (although of course that's all there as well!) - there are great lateral tips on most pages, any of which are worth the price alone. Normally the phrases 'page-turner' and 'I couldn't put it down' would be out of place on a site like this, but in this case I can't think of a better testimonial. Keep up the excellent work ;-)

April 9, 2004 - 8:15am

I am currently working on 5 sites...trying to get them ranked in the search engines...gggrrrr. Anyway, I've just been looking through your site and I am also reading your ebook, and WOW! I am completely enthralled with all the information! Your site is fabulous and has some great resources! I just wanted to let you know what a wonderful thing you are
offering. Thanks!!!

September 4, 2005 - 3:09am

Your book contains 100% accurate, truthful information. This is a must read for everyone in the SEO industry. If I had read this book years ago, it would have saved me literally a million dollars in mistakes that I made, while learning. Every SEO learns the trade by trial and error and observation. Reading a book like yours can shorten that process.

Jacob Wissler

April 6, 2005 - 5:37pm


I wanted to write and thank you for your excellent book! I purchased it a few weeks ago and have been extremely happy with the knowledge I've gained from it. I've learned more from the SEO Book in the last few weeks than I learned in months of independent research, and seen more results from it than I did in months of paying an SEO firm. The tools and links you give are worth at least the price of the book by themselves. I feel strongly that the insight I've gained from the SEO Book will help us make significant progress with the major search engines in the next few months. The updates to the book have been extremely helpful as well, and I look forward to receiving them in the future. Thanks so much, and keep up the good work!

Beau Blackwell
E-Commerce Operations Manager
Upgrade Memory

October 18, 2005 - 3:48am


I just bought the ebook last week and I've already made a ton of changes to my site based on the information you provided. I like the step-by-step focus of the book - it helped keep me focused on exactly what changes needed to be made and was a great reminder of all of the little things that are so easy to forget.

This book is a must-read for anybody trying to compete on the internet today.


April 19, 2004 - 6:19am

Thanks for the insight. I am ready your book right now, and I have not found a better, all-in-one write-up on building a good website, and
seo. Amazing.

I cannot put the highlighter down, and I am torn between jumping on my computer to make changes to my site every page or to keep reading your
book. Simply amazing.

It's almost like the saying "the answers are right in front of you, if you choose to see them"
-well you point them right out "in your face".

Amazing. Thank You. Thank You. Thank You.

June 29, 2004 - 3:04am

Great book. I found it very informative and easy to read. Thanks for your hard work.

May 15, 2004 - 12:19pm

I am so delighted with the content in the SEO BOOK that I am sending you my endorsement.

"Extremely well written book, enjoyable and informative reading! Accompanying all the valuable information in this book, Aaron also includes a list of resources you will absolutely love. I recommend this ebook as a guide to understanding how important relevant website content is in relation to search engine ranking. It truly is the best SEO book on the planet!"

Much success to you!
Elaine Lombardi
President & CEO, Spectrum Hosting

December 1, 2006 - 12:17pm

I purchased the SEO book about 2 - 3 months back and since then my income has gone from $15/Month to almost $300 per month and it is still increasing. This coming month I expect income to be in the $500 - $600 region.

What I like about the book is the simple ideas it gives. I thought SEO was some mysterious thing before reading the book. It's amazing what simple tweaks can boost traffic to your site. It makes a great reference for building any site from scratch or established site.

Nice one!!

October 11, 2004 - 10:08am

Right now it is one in the morning -- I couldn't stop reading your excellent book. You obviously put a lot of hard work into this and it really shows. Thanks for telling the truth and giving such good advice. We built our site to help people and your honest seo practices will help us to reach even more of the people who are searching for answers. I feel like we are in your debt here because your course is easily worth much more than you charge for it. Thanks again.

January 8, 2005 - 10:52am

Hi Aaron. Thanks so much for all your help! Your SEO book is fantastic. Very informative and super honest! Thank you also for all the personal help you gave me via email. You are extremely patient.

You have inspired me to go in the direction of honesty, something I have thought about, but wasnt sure if I could do.

Thank you for being such a great role model.


September 16, 2005 - 4:13pm

What can say?
I'm brand new to SEO, but have found the gold mine with my first purchase - your SEO Book.

Ian Randall

May 21, 2004 - 8:10pm

Aaron, thanks for writing such a great ebook. We've been having great luck with Google Adwords for some time now, but your book was the first place that gave us a clear understanding of how we can optimize our website and content to perform better on the "free side" of the search engine listings.

Your book took the "black magic" out of Search Engine Optimization and turned it into a very actionable skill.

Jeff D'Urso
CEO, Destination Wedding Travel, Inc.

December 1, 2006 - 10:05pm

Just downloaded the update and just wanted to send a quick thanks. I know you are very, very busy, but wanted to share a brief story with 'testimonial' if you will.

I have been involved in online/search marketing since 1997, working with smaller tourism-based businesses; That is my niche.

Obviously, in the early days...achieving rankings was fairly easy. Spam...and they will come.

I did, however, have a saving-grace as I began building links and kept up on an above-average level, but never really pushed it..., I was having success, and rested on my laurels.

Earlier this year, I recognized that I needed to expand my knowledge and grow. Things had caught up and it was time to either make a commitment to learn and keep up or find a new line of work.

I found your site, I honestly cannot recall how, but did. Your blog posts were intriguing and I thought, 'what the hell' and within 15 minutes of visiting your site, paid up, and downloaded your e-book. Things for me, my business and my clients have not been the same since.

The information in your book not only enlightened, but inspired. I have since read, or am about to read, almost all of the books and white-papers you mention....and then some.

Just wanted to say thank you for the great resource of information, insight and inspiration to push myself. I hope to make it to an event and meet you in the future...would love to attend the Retreat, but already had some training scheduled in Washington, DC.

Good luck with your move to San Francisco. I currently live in West Virginia, but lived in the Bay Area, and visit often...SF is easily one of the best cities in America. The Stinking Rose, City Lights Bookstore, Fillmore, 4th of July, trips to Napa and Tahoe... if your lady likes chocolate ...Ghiardelli! Enjoy!

Thank you, good luck...and look forward to meeting you in the future.


July 15, 2004 - 5:14am

This is a great book! I have read tons of other information on the subject, and this ebook, is amazing! It is not only a complete guide to search engine optimization, but it is organized and very easy to understand, even for a beginner like me. :) THANKS!!!

March 12, 2007 - 10:43pm

I can't imagine not reading Aaron's SEO Book. Anyone interested in SEO, or online business in any capacity MUST read this book. The information I've learned - in only a few days - will return thousands of dollars as I'm already noticing higher rankings with only a few adjustments implemented. As a bonus – Aaron will actually return your emails, answer questions and he offers free SEO tools. Don't pass this one up – it would be stupid.

Thanks Aaron!

Jamie Bell
July 18, 2004 - 6:19pm

Hi Aaron,
> Just finished your SEO Book, it was an absolute pleasure to read.
> I really enjoyed it.
> I am a novice in this game but really want to learn it so I can hopefully
> get the most out of my online business
> This book was straightforward and easy to read with every tip you need to
> know to optimise and have success with your site. I recommend it to
> everyone
> who wants to learn the secrets of optimisation. It’s definitely worth the
> money in fact Aaron you should be charging more, but as I’ve gathered from
> your book and emails you’re a pretty damn decent guy who isn’t in it for
> the
> money!
> I’ll probably be asking you a couple more questions in the coming months
> as
> I try to crack Google, my goal is to be in the top ten for three of my top
> keywords and I will do it! Thanks to your book!
> Kind regards
> Jamie Bell

July 21, 2004 - 4:30pm

I downloaded your SEO book a couple of days ago and have just spent the day reading it and re-reading it.

To date I have paid for half a dozen Search Engine 'how to' publications and have requested a refund for every one of them.

Your book is the first that contained real value and practical advice that I could actually put into practice - thank you.

December 21, 2004 - 12:30pm

Aaron, it is common knowledge that there are those who act and achieve and those who talk about it. Well, I have just read your SEO Book and can see that not only that you know what you are talking about as far as SEO is concerned, but you do it as well. For anyone looking for solid information on search engines your SEO Book should be the first they buy and it is very likely that it will be the last one they need. You have covered every aspect of SEO and done it very well.

I have emailed you a number of times with requests and questions and was quite surprised. Your response time is amazing :) I have bought a lot of ebooks, but I can not think of any author who is as quick and helpful as you are.

INFX forex trading

Mark Petee
October 30, 2005 - 10:59pm

I have been doing this since 99 and always turned a buck from day one enough to pay for hosting but did not take it serious until about 18 months ago. That’s where your ebook takes over. Most of the stuff in your SEObook is stuff I know but on the other hand it is put in a logical order, is a great read and easy to understand and implement. The stuff I am not familiar with in your ebook is very valuable and in some respects your book is way undervalued. The SEO Book is my SEO Bible with free updates!

You are very active in many webmaster forums and many members have nothing but good to say about your product and how you stand behind it. That is what made me hunt down your product and buy it.

I wish you well you deserve it with your excellent product.

Mark Petee

September 8, 2004 - 3:25pm

This book is very clear and concise. Good for both an experienced or beginner SEO.
The book covers many aspects of SEO in an easy to understand manner.
My only regret is that I left it on the shelf for 3 months before I read it!!! But when I did open it, it was finished in one afternoon.
If you buy only one book about this exciting industry then buy Aarons book! Aaron, please let me know as and when you publish any additional books! The link information is absolutely brilliant!
Simon Skinner

June 6, 2004 - 3:42pm


I just read your book. Great job. You tell it like it is and give good practical advice about what works and make it understandable. I was going to create my own guide for the webmasters that visit my directories but they are better served if they just get your book instead. You cover it much better than I would have and more completely too. (Saves me a lot of work.) SEOBook is what I will recommend to them.

June 7, 2004 - 10:46am

This seobook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories.

Maybe the next thing to work on is worksheets which the novice such as I can follow and learn. This to include keeping track of keywords, meta tags, navigation where you've submitted your site, and much more.

Kevin Nicholls

August 2, 2004 - 4:33am


I just finished reading your SEO Book and was really impressed with not only the timely and accurate search engine advice you provide, but also the wealth of other information that you managed to pack into it.

SEO Book is much more than a guide to understanding and achieving top 10 search engine rankings. In reality, it is a comprehensive marketing course that covers many different topics that are all vital to making money online with a
website or product.

Kudos for creating such a useful resource!
Jason Bradley

August 9, 2004 - 10:25am

I am on the way with my first website and have recieved extremely good help from Aaron in forums, and things are really starting to look up now with over 200 uniques a day. I have also purchased the book but however not finished with it yet yet.

Thanks for the help Aaron

Chris Martin
September 29, 2006 - 3:18pm

Bro your like a marketing genius. I love your site. Through your advice I am #1 on MSN and #4 in yahoo on a competitive search term. No Google ranking yet.... tough nut to crack.

My wife and I have a dream to start an orphanage in Costa Rica near a place that has become an epicenter for child prostitution. This all takes us one step closer. Bless you man!

May 16, 2006 - 5:17pm

Absolutely Great Information in that ebook.
Classic of all time. I must admit it still work now.

Its great to have someone sharing so much.

This book is a must-read for anybody trying to compete on the internet today.

November 24, 2004 - 1:12pm

Aaron, I have already told you how much I liked SEO Book but I wanted to do it publicly now. I think it is a great comprehensive summary of the core SEO techniques along with very important general website marketing strategies. Everybody will learn something from it, no matter how expert they are.

I specially like the idea that I will be receiving updates as you gather more information about SE's and their progress. And you're highly committed to really helping your customers with their concerns. All of this makes SEO book a very recommended buy. Thanks for your great work!

September 13, 2004 - 9:01am

Hi Aron,
thanks for your great book. It contains really all there is to know about Google & others.

Jan Ditgen
(Cologne, Germany)

August 18, 2004 - 9:03am

Your SEObook is really perfect for people who want to start a website or web business. I have read a lot about this topic anywwhere on the web and it is not only the content of your book what is very good and up-to-date, but it is also the 'person' who wrote it and why he wrote it. Not for the purpose to get rich in 2 month's, but really for the purpose to 'help' people and that's what I like most of your book and your website that helps me (I am a regular visitor) and I am certain a lot of other people too!

June 14, 2004 - 9:52pm

Aaron, this is great SEO material. For the first time I found just about everything on this topic concisely written and well-structured. Nicely done and keep up the good work! You certainly added value to this already-competitive SEO industry.

October 25, 2004 - 7:39pm

Truly an excellent book and definitely a must for beginning Internet marketers. In a world of over-priced manuals, this book actually delivers a lot more than its cost. Aaron, you provide an incredibly honest approach to SEO.

October 25, 2007 - 1:08pm

After Reading the SEO book my business exploded.

Thanks Aaron

November 19, 2007 - 4:47am


I knew nothing about SEO or even html when I bought your book. I just knew I wanted to rank #1!

During the last 15 months, I have ranked 5 sites #1 for multiple keywords using your SEOBook as my backbone and base of knowledge. I CANT thank you enough for the success so far and the position you have put me in to excel with my future projects.

November 19, 2007 - 4:57am

Great to hear of your quick success Trent. Congratulations!

February 16, 2008 - 1:40pm

Your book was a real eye opener. Ive done various web work for a decade but always relied on traffic and basically linking like hell rather than being really content/keyword/code/link oriented. It helped me to focus on the total package is what I'm getting at. Anyhow, after running through SEO Book, and then Don't Make Me Think (second edition) which was also amazing, and recently the SEO Bible, I cant get enough of this stuff.

I also love blackhatseo, mainly for the examples of what not to do. I love seeing the creative coding methods of SEO, and I should probably ask you if you have a link to a site tagging resource, not heading tags, but rather things like table summaries, virtual includes, you know more of the geek fun stuff. ;)

I actually started out with my site listed at about 50ish for most of my search terms initially, using what Ive read Ive been able to actually pull off numero uno, and regularly in the top 5 for 90% of my search terms of which there are about 50. My pest control biz has quintupled. I hired a real SEO company who had approached me, and they actually ruined my rankings by trying to make my dedicated content pages more universal and not as geared toward their topic. Ive since fired them because I realized that with the knowledge Ive accrued because of guys like you has pushed me past their level. If you ever wanna learn about bugs - my site is (while not keyword rich, I have a few of those as well - acting as semi portal/but with fresh content)

Like I said Aaron, thanks again. If you ever need another example of real world results, I'm more than willing to provide them.

Local Search Results - For Small Business

February 16, 2008 - 2:40pm

Congrats on the results Micah. :)

Brian K
June 6, 2011 - 6:14am

Hi Aaron, I just finished reading your SEO book, I thought I knew a bit about SEO but I had no idea!
Not only that the content is great, it is well written and a easy read. Thanks for writing such an awesome book on SEO, I am fired up and I can't wait start implementing to my sites.
Please keep up the good work as I will be coming back often =)


June 6, 2011 - 7:04am

glad you found it valuable Brian :)

SEO Learner
March 19, 2014 - 11:50pm

HI Brian,

May i interrupt you. I would suggest you that i also read SEO Book and it has nice collection about current SEO trends and strategy.

Now a days, the content marketing is very effective things but keep in mind that the content should be realistic, informative, user-interfaced. I am also keep our eyes on this SEO Practice and keep me updated with SEO BOOK.


Robert White
October 17, 2014 - 11:22pm

Your book is every accurate and has tons of great information. This is one of the main books we tell our seo consulting clients about, a book like this will save them from making lots of mistakes and save them money. This is a must read for anyone in the SEO and Social Media business.

Robert White
Quail Advertising
SEO & Social Media Houston

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.