Google Update Austin, Google Update Florida

Jan 30th

As I type this I wonder if a portion of Google's continual change is to help it garner continual press coverage...just a thought.

I wrote an article about Google Update Austin which talks about how it is somewhat similar to Google Update Florida, and some of the things you can do to improve your rankings.

Here also is a quick Google Update Austin rundown from WebProNews. Of course I am evil and do not agree with all of it, but it was interesting stuff.

Where to Submit Internet or Marketing Articles Free

Jan 27th

Articles as links The fundamental base of the internet is not the page, but the link. A great way to accumulate links is to write articles and submit them to places interested in quality articles. Where do I submit articles in my field? Some places will accept articles automatically and some require editorial approval. If you know your industry well you should know some places that accept articles. I know within the search engine field I can submit articles to sites like Lil Engine, ISEDB, SearchGuild, and a variety of others.

Where do I submit general articles? There are also sites which take general articles such as Idea Marketers, Buzzle, Ebooks n Bytes, Article Central. The list goes on and on.

How do articles give me links? When you write articles for free you are typically given a by-line or author bio which you can link to your website.

How long should my articles be? Typically it is a good idea to review the editorial guidelines of websites before submitting articles. Most sites like articles around 600 to 900 words since the internet is a quick medium. Some sites like articles up to 1500 to 2000 words so they can split up the content to show more ads. Reading a few articles from the site should give you an idea what they are looking for.

Article resource location tips: A good tip to finding more might be to search for the name of a search engine copywriter. Karon Thackton is found on over 1,000 documents!

In addition to searching out people in your field you may want to use some of the Yahoo Announcement Groups and other article resources. Feel free to submit article resource locations in the comments :)

Submiting articles to Ezines is not something I generally do. I find that if you write an ok article and submit it to a few of these places people will just pick you up. You want to be careful about seeming spamy when trying to submit articles to ezines. A few good Ezine lists would be Ezine Universe, Topica, the Ezine Directory

Additional article resources from Jeremy Gossman are listed below.

http://goarticles.com/
http://ezinearticles.com/add_url.html
http://amazines.com
http://www.articlecity.com/
http://bpubs.com/
http://www.certificate.net/wwio/ideas.shtml
http://www.promotionworld.com/
http://promotenewz.com/

Yahoo Announcement Groups

http://groups.yahoo.com/group/ArticlePublisher/
http://groups.yahoo.com/group/Free_eContent/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yahoo.com/group/FreeWrites/
http://groups.yahoo.com/group/freE-zinecontent/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://groups.yahoo.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/TheWriteArticles
http://groups.yahoo.com/group/aainet/
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/aabusiness/

Eventually if you do a good enough job with your articles people who syndicate your artilces will have those same articles syndicated from there! Here is another small list of Ezine directories.

<update>here are a few more sites you can submit articles to:
www.purplepages.ie
www.stickysauce.com
www.certificate.net
www.freesticky.com
www.bullmarketer.com

Here is another free XLS articles checksheet which shows over 70 sites where you can submit articles. Thanks Zoran

[update: here is more article submission locations]

</update>

The search for "Google Sells Christmas" will show you that about 40 web pages reference my second article. Before I wrote those articles my site was not popular, now it kinda is.

You can also look at content provider networks in DMOZ or the Yahoo! Directory.

Also a while ago somebody spammed me trying to promote "marketing blaster" and "search engine geek." If people publish articles that were sent to them via spam then odds are they will likely want to publish your articles too, so you may want to search for a few variations of those names such as "marketing blaster" or "marketingblaster."

Increase Alexa Rankings

Jan 25th

1.) Download the Alexa toolbar and surf your own site.
2.) Have a few friends download the Alexa Toolbar and surf your site.
3.) Shift the focus of your site toward a more webmaster like theme.
4.) Participate in many webmaster forums which allow you to place your site in your signature.
5.) Write articles about webmaster topics and distribute them around the web.
6.) Optimize pages of your site for Alexa and related phrases.
7.) Buy ads on search engines to increase your traffic. Your Alexa traffic rankings will increase.
8.) Write an article with tips on how to increase your Alexa rankings.
9.) Advertise that article on the world's largest network.
10.) Join an autosurf network which exchanges Alexa credits. <--- this actually exists and they sell off some of the credits. The problem is that those are credits. They are not real visitors. They are not what you need.

Direct Hit failed as a search engine because it based a large portion of its algorithm on web traffic. Alexa ranking is highly inaccurate and easy to manipulate.

It is the quality and quantitiy of traffic to your site and how you convert those visitors that determines whether or not you will be a success. If you need help obtaining targeted traffic read my eBook. I guarantee you will not be disappointed.

SearchGuild & Personal Biases

Jan 24th

Every news source you read should be questioned.

News is often provided with manipulative goals. One of the greatest advantages I have over most other SEO news site or SEO websites is my own lack of affiliation or property.

Since I do not need to make a ton of money to support myself, I usually recommend people do not buy most things. If you know what you are doing it does not cost much to do a good job at SEO. The learning process can be somewhat expensive, but after you gain the knowledge it does not go away.

The real reason for this post is that I am now the Inktomi moderator over at SearchGuild. When I provide future information about SEO I will probably be biased saying that SearchGuild is the best SEO forums.

Last year (long before I was a moderator at SearchGuild) I reviewed some of the SEO forums, and stated that SearchGuild was one of my favorites.

These are some of the things I stated I liked about SearchGuild last year in my article.

  • Chris and crew frequently come up with their own compelling theories on the whats and whys of search engine news

  • it is independent of large firms and corporate America
  • lots of technical know how (for example Chris made a bot to surf DMOZ listed sites to make a data resource)
  • has an extremely friendly feel about it
  • not much misinformation floating around

    One thing I did not include on that list is that there is no hard sale at SearchGuild. People try to answer your questions without sounding overly witty or super self promotional.

    I view SearchGuild as the open source equivalent to SEO and am glad to be affiliated with it. What do you think?

Online Branding through the Eyes of a Schmuck

Jan 22nd

Stay Cool "Don't be a Schmuck" - Rob Frankel.

Read On Just finished reading "The Revenge of Brand X," an awesome book on branding.

Right on, (or is that write on)...My article "Online Branding by a Schmuck"

Cheesy my incorrect use of bolding

Dreaming - wish I was more like SearchEngineBlog, he does the bold thing right.

Latent Semantic Indexing

Jan 18th

(GEEK STUFF) One of the largest problems many search engines run into is that after they get to a few hundred million documents their algorithms and hardware hit a wall.

For those companies that can afford the investment to get past this point they still run into the problem that each additional resource makes their job a bit harder.

One of the major ways around this problem is to take advantage of the natural patterns in human language. Using Latent Semantic Indexing allows indexing search results based on the pairing of like words within documents.

Many complex searches may lack exact matches in the results as well. Being able to find near matches will allow search engines to provide more comprehensive results.

Its hard to get computers to understand anything human, but the process of latent semantic indexing delivers conceptual results while being entirely mathematically driven.

There are two main ways to do this, single variable decomposition and multi dimentional scaling.

Some of the steps of the single variable decomposition process are to:

  • create a database of all words in relevant documents
  • remove common stop words
  • stemming
  • remove words appearing in all results
  • remove words only appearing in one result
  • create a database of relavent keywords
  • weight the pages based on the frequency of keyword distribution
  • increasing the relevance of terms which appear in a small number of pages (as they are more likely to be on topic than words that appear in most all documents)
  • normalize the page to remove the pagelength as a factor
  • create relevancy vectors for the keywords

The single variable decomposition process is not scalable enough to work on large scale search engines though as it requires too much processor time. Multi dimentional scaling allows us to take snapshots of the topicology of different documents. "Instead of deriving the best possible projection through matrix decomposition, the MDS algorithm starts with a random arrangement of data, and then incrementally moves it around, calculating a stress function after each perturbation to see if the projection has grown more or less accurate. The algorithm keeps nudging the data points until it can no longer find lower values for the stress function."

This does not provide exact results, but only a rough approximation. When combined with other factors this approximation improves scalability and quality of search.

Good Reading on latent semantic indexing

This technology is so amazing that it may eventually help lead to a cure for cancer. Already the technology is being refined for cognitive improvements and test grading!

Top Search Keywords List

Jan 18th

So many people ask what the top search keywords are. Generally this is an unimportant topic. What is important is the top keywords in the subject you know or are interested in. Looking at the general terms means you must compete with the entire web. Thinking of your specific segment (and those who compete with it) makes it easier to determine which keywords are important to you.

Here are some of the top keywords lists though just for the heck of it...

Yahoo Buzz index (also in UK version)
Lycos 50
Google Zeitgiest
Ask Jeeves

and of course the traditional Keyword tools
Overture Search Term Suggestion (also in UK verion)
Espotting
Wordtracker

and Hitwise offers a monthly search term report

many of these were found in a thread at Highrankings Forum

Custom 404 Error Page

Jan 18th

Many sites do not have a custom 404 error page. When a site visitor clicks on a dead link the visitor is most likely gone. Here is a perfect article about creating the perfect 404 error page.

Pay Per Click is Broken?

Some recent articles ("Google's House of Cards" "A Perfect Storm for Pay Per Click") have been saying that the ROI for paid advertising is going away. It has been. It was not very competitive a few years ago, but now with over 150,000 people in the market you need to be more effective to extract profits from a campaign.

I honestly think many of the articles are suggested / written by people who want to make their own jobs easier and make more money while doing it. Some articles may even be written to scare away competition or drive leads to firms who provide the services.

In the past a sloppy website with low conversion rates was ok because there was little competition. Now some areas are requiring a smooth ad, which is well targeted, that leads to a smooth site, which has great usability, and is customer centric. In essence the shakeup of the organic listings and the rising costs of pay per click ads are forcing websites (and the internet as a whole) to be more functional.

There are few mediums which have feedback as rapid as AdWords does. Pay per click is here to stay. Those who know how to use it will make a ton of money.

How to Make Dynamic URLs Static

Jan 15th

Many of these tips originate from members of the I search discussion list (which is an amazing resource well worth the money).

This guy has an datebase ASP website and makes his dynamic content look static to the search engines using a custom 404 error pag build.

Additional ideas are a server side filter softwarehttp://www.smalig.com/url_rewrite-en.htm and URL rewriting software http://www.opcode.co.uk/components/rewrite.asp.

Here is the Apache Mod Rewrite page for you Apache people...

General tips to make a dynamic site get spidered
1.) Do not force feed the spider a cookie
2.) Use 3 or less variables
3.) Have each query string 10 or less digets
4.) Create a sitemap which links to many of the main database locations.
5.) Build up link popularity from a few quality inbound links. The PageRank (or link popularity in search engines other than Google) will make the spider more inclined to spider deep through your site.

ChriSEO's 'Glass Ceiling'

In any medium there will be free rides as new adopters take advantage of knowledge not share by their competitors. While there is always a new technology which creates new markets, this quick read does a good job of explaining why off the page optimization is more effective than on the page optimization. Chris Ridings explains "The Glass Ceiling."

Update: above link to chriseo.com/modules.php?op=modload&name=News&file=article&sid=62&mode=thread&order=0&thold=0 delinked, as the site is owned by a domainer and is a page full of ppc ads

The SEO Book

Jan 11th
SEO Book image.

The only current SEO Book on the planet.

Buy the industry standard #1 ranked SEO Book. But don't take my word for it...

#1 Ranked. Everywhere.

Google Search: SEO Book (#1)

Yahoo! Search: SEO Book (#1)

This is the #1 ranking SEO book on all major search engines.

The search engines love it. Thousands of webmasters have built their business using SEO Book. Learn why today.

A Testimonial:

The way Aaron writes is straight-forward and to the point. He covers ground from beginner level to advanced level, imparting knowledge in such a way that really offends those of us who took years learning what he is giving away for less than $100."
- John Scott, V7N

Read More Testimonials

Get Ranked: Learn SEO Today!

The SEO Book is an up to date 328 page ebook available for your immediate download for only $79. Pay securely via Paypal and start learning SEO in less than 5 minutes:

Buy the SEO Book.


I offer free tools, bonus downloads, updates, and a 90 day unconditional 100% money back guarantee with each order. The SEO Book has recently been updated to include information about the Google Sandbox.

Google AdWords Dynamic Keyword Insertion

Just another tip on improving conversion rates with Google AdWords. When search words appear in a Google ad they are bolded. A good way to improve click through rate (and thus lower price per click) is to place keywords in the ad.

Sometimes it may not be practical to create 100 different ads and 100 different groupings. If you have similar terms which can use the same creative description, but you would like to have the title dynamically match searched keywords you can.

The syntaxt for Google AdWords Dynamic Keyword Insertion is {keyword: }

When you create the AdWords creative place {keyword: } in the first line and then fill out the rest of the creative like normal. Automatically your title will match the search terms which will improve click through rates. Please note that Google does not want this feature used on search terms which are mis spelled or otherwise break their ad policies.

When you use {keyword: } make sure you place a keyword after it so that search terms which may be too long or are not processed correctly still have an ad to show. I know this because I had one of my Google AdWords ads disapproved for not doing this. For me I would probably use something like {keyword:SEO Book}.

Some people will want to try this with a huge catalog of products and will lose money in the process. When products are widely varying you want to send the person to the specific page for that product so you must specify that as well.

This technique is likely to be most profitable to those who use it on smaller niche specific areas...the whole thing that makes Google so appealing is that you can customize every aspect of your ad and track every cent spent from begining to end.

Dynamic keyword insertion capitalization:
{keyword:} will make the title small
{KeyWord:} will capitalize all the words in the Google AdWords ad title.

Google To Go Public in April

Jan 6th

Bloomburg announced that Google is to go public in April at a value of $12 Billion. The company is expected to raise as much as $4 Billion by selling 1/3 of the company. The Wall Street Journal said that Yahoo! is to dump Google in the comming months, possibly as early as the first quarter.

Yahoo Using Inktomi

Jan 3rd
posted in

Many people have claimed to have seen this on a limited basis, but I have been seeing Ink on Google for a while today. I was first tipped off by my friend at Just Paper Roses.com. I have asked some other people and the switch appears to be only be seen by some.

People in the past have been happy with Google search (Google is one of the top brands in the world right now). With Yahoo branding the hell out of Yahoo search they want people to think Yahoo search. They do not want people thinking Inktomi or Google. It really would not make sense for them to announce a change. With Google's recent massive algorithm shift and upcomming IPO this would be a good time to switch search results.

Again, only some people are seeing the shift, but today is the first time I have. Time for me to tweak a few pages :)

Inktomi relies more heavily on page criteria vice links. The problem with really optimizing a page up for Inktomi is that one might trip the believed over optimization filter of Google. To give you an example of how easy it is to optimize for Inktomi take a look at this search for "website copywriters." Somewhere in the top few pages you will see my Website Copywriters on Search Marketing Info page which is rather short and has low link popularity.

There are a few techniques I would recommend:

1.) optimize the pages each for different terms by search engine. If one sold 5 HTP, they could optimize Inktomi for 5 HTP, and they could optimize the same page for 5 Hydroxytryptophan on Google. This should help you pick up traffic in the short term while you

2.) build a solid linking campaign which will eventually lift you in both engines for the desired terms

Some people may recommend making pages in two different versions (one for each engine), on a rare occasion I may try this. I do not recommend building an entire site this way though as it will make updating confusing. The end goal should be to generally have a strong enough link network that you can do well on both engines.






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.