Often times people come up to SEOs with rehashed boring old ideas they view as exciting and original. I will not usually work for a share of future profits and I will not build your online Canadian pharmacy website for you...
How credible is a news source that puts out press releases as if they are news. "Macon Area Online is now ranked # 5 at Yahoo and # 6 at Google under searches for Macon and is getting over 20,000 hits per day!" There are two things that are entirely wrong with this crap news.
1.) this crap message got syndicated all over the web through Moveover feeds
2.) on top of being a crappy PR article, Google powers Yahoo so them announcing different rankings is rather...um...stupid
later they continue with "If you are looking to take advantage of the fastest growing and most powerful marketing tool in the world, call us at 478-474-3482."
Now that statement is a bit unclear. Are we to assume Macon Online is this marketing tool? If this tool is Google, then why would we call Macon Online? Perhaps the author makes a fundamental attribution error and assumes we are as dumb as he is.
GoGuides has turned on the free site submit option. While they are still working on rebuilding the directory technology they are accepting free submissions.
GoGuides is a somewhat selective directory, but it can't hurt to try to submit for free...On October 21st Skaffe split from GoGuides and both are now in a heated battle for editor and public support. It is in my estimation that both GoGuides and Skaffe will be excellent and highly responsive directories in the near term due to direct competition with one another.
Many think neither directory has the ability to survive on its own, but if they both have amazing customer service they will most likely wind up as two of the top half dozen directories on the web...Who says you can't win em all?
So I have a couple websites with AdSense ads on them. In the past I have just thrown the ads up there, and let the results kinda happen. This is rather foolish, so I decided while I only have a few sites with ads it would be a good idea to test different ad layouts and locations.
Some people think they should plaster the AdSense ads right at the begining of the screen. I honestly think there is no written rule that works on the entire web, but the ads should not be disruptive.
One of my websites is about an informational topic relating to psychology. Off the start I just threw the ads up there, and they probably were rather disruptive. I then moved them ... and moved them again. Right now I have them primarily placed at the end of the content on that website.
When I created that website the goal was to help and inform, not to make money. Now that the ads are at the end of the content I get to increase my permission asset with my readers before they buy clicking on an AdSense ad...I am certain I will do better at all goals.
Today has been one of my better click through rates since I joined the program... I suppose marketing just makes sense if I just accept common sense and feedback...Its worth it to use a little sense when thinking about where to place my AdSense.
Why must people who know absolutely nothing about search write articles about search engines? A recent Zacks article by Steve Harmon states "In my opinion Google has replaced Yahoo (YHOO already. More people use a search box than want to use a `directory` style hierarchy that Yahoo built."
Where has this guy been? Has he not seen Yahoo branding its search product? Their directory is more of a novelty now. When you go to Yahoo its Yahoo Search they are pushing, not the Yahoo directory.
Also has this guy failed to notice Yahoo gobbling up 3 of the 5 biggest crawler based search engines and the number one pay per click engine?
Google may be ahead, but it is certainly not because of Yahoo promoting its directory.
Later he asks "Remember Netscape?" - building a competitive search engine for the entire world knowledge database is most likely a tad bit harder than building a browser.
Then he states "Best bet is for Yahoo and Google to merge and take on Microsoft before Microsoft`s next version of Windows -- nicknamed Longhorn -- debuts with search and other features built in everywhere."
It does not matter if they make search accessible everywhere...it is the quality of the search the led people to Google. If nothing else, pushing MSN search on people will cause more negative press from people critical of MSN.
Just a reminder to those who do not have good Inktomi placement that MSN is to be dumping LookSmart in about a half a month (Jan 15). Some speculate that MSN may want to eventually shift to Ask Jeeves until it gets its technology in order.
I presume that MSN will stick with Inktomi until it builds its own technology. With Yahoo desiring to part ways with Google it is certain they will be investing heavily into making Inktomi a competitive product.
MSN will become competitve and remain so by the natural market forces of competition between Yahoo and Google... until it creates its own search product... You can check your Inktomi placement using Hotbot on its default setting, or by useing Pure Search provided by PositionTech.
In the most recent issue of the Jimworld Gazette John Cokos states that he believes the recent Google algorithm shift may be due to the need to reinvent the algorithm wheel.
The PageRank patent is owned by Stanford. With that tie it may be hard for Google to go public without having to donate a large portion of future profits to the college. Some think Google is inventing an algorithm which replaces PageRank...With the recent changes this is rather plausible story, but only time will tell.
recently Digital Point hacked together a free keyword research tool that uses both Overture and Wordtracker. This tool does a good job of showing the inaccuracies either tool alone may present. Here is their tool if you would like to try it...
With the frustration many other directories offer, (such as DMOZ) this is an exceptionally refreshing approach, which forces me to give free advertising to Skaffe! You can submit your site either by becoming an editor or paying a one time $39.99 fee to have your site reviewed. 4 out of every 24 hours will also have a limited time free review open!
The problem with any general web monitoring software which has publicly available results is that it is open to abuse. Alexa is a browser plugin owned by Amazon.com which detects user traffic and ranks the web on it.
The problems with Alexa are that
1.) it has an incredibly small user base.
2.) it is very easy to manipulate.
http://www.sitereturn.com/ is a network which places computers on autopilot to search other peoples websites through alexa while you are away. In return you get half your visits back by others linked into the same ring.
Its fun to read terms of services from such networks as they try to appear ethical and as if they have standards. "Should you wish to promote a site that is adult in nature, we suggest creating neutral pages for the sole purpose of boosting Alexa ranking." - good stuff
There are literally a ton of websites out there selling text links. From newspapers to newsless papers. Here are a couple of the networks which aim to undermine the ability of search engines to rank websites based primarily on link popularity.
With the current change in the Google Algorithm it is apparent that a better way to make money off the interent may be by running ads in a directory of something that intersts you instead of trying to convert customers and make sales. If those in charge of information distribution on the interenet dictate that they want to lead people to information vice commerce it would not be that hard to comply :)
My biggest complaint with the first version is that the full feature version costs $700. They would actually sell quite a few coppies if they were smart enough to drop the price to around $100.
I am going to try out a few of the others before I go too far with the first one...just to see what they are like. From my guess Link Department will end up being my favorite of the three (after I actually try it).
In a few weeks I will unveil a few new directories and which script is my favorite.
How ironic is it when a person spams you to tell you they have a high quality non opt in list that they want to sell you the rights to?
How stupid woud you have to be to buy these rights?
I am intersted in promoting your products & services as an affiliate,
because I have necessary means to hit your target audience! I maintain a
fantastic b2b email list which allows me to contact the directors & the
executives of business websites (over 24,000) and also businesses advertising on pay-per-click search engines (over 17,000).
However: this list is NOT opt-in. At the same time it is of a very high
quality and its use could bring many clients to your company.
Lets think over this opportunity together and I'm sure we'll find a secure
way to make use of this exclusive data.
Most search engine traffic comes from the top few search engines. Time spent registering a website with all kinds of small random third pary engines is just a waste of time. As hard as it may be for you to promote your own business imagine how hard it would be to promote a search engine, especially one with no technological advantage over those already in existance.
As part of my service to do good on the internet I will point out crap offers for garbage software I do not use.
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So I try to subscribe to a ton of information so I can learn as much as possible.
I probably read close to a hundred pages of text in one form or another...about every day.
It is rather quick that I loose interest in a news source after it prints blatently wrong information. In the lastest issue of About AdSense (#9) they offered a Q and A with the following information:
"Question #5: I recently noticed there was an AdSense ad with a phone number in it (toll free #) as one of the AdWords on my site. This did not make me very happy, since if someone calls, I don't get paid anything. Is this common and what should I do (if anything)?
Answer: This isn't common. Nonetheless, we recommend you email Google and let them know the details. They will almost certainly notify the advertiser that this is inappropriate and disallow that ad."
When you read this it sounds like it is pertinent information. It sounds like truth from an authority. I know it is wrong because I actually did ask Google this quesiton in the past. It is ok to have a phone # in the ad.
If you do want to block ads with phone numbers in them you can specify the ad and block it in your AdSense settings. Its pretty rare that an ad is so compelling that people are just going to call without seeking any further information from the listed site.
The moral of this post is that name or ranking alone should not mean the information is correct. Trusted sources keep being mentioned over and over again by other trusted sources. SearchEngineWach, SearchEngineGuide, Clickz, Internet.com, Marketing Wonk... those are the types of resources that I read and know I am reading news.
Some of the top pay per click firms (such as Did It) control their clients accounts by disabling them for portions of the day where the clicks would not be effective. Kanoodle announced the release of Autoscheduler which automates this process.
"The product, AutoScheduler, is offered by Kanoodle.com at no additional cost to advertisers. It saves money, the company says, because advertisers aren't charged for the periods when their keywords are inactive."
As these simple add on technologies advance we can start to see how marketing is getting smarter and targeting is becoming easier.
In an email from Google I was told "Google AdSense is excited to announce the introduction of expanded language support for AdSense publishers. This expansion includes dedicated email support and account pages in French, German, Italian, Japanese, and Spanish. New applications for the AdSense program may be submitted in any of these five languages or in English, and AdSense ad code can be placed on pages with content in any of these languages, provided that those pages comply with our program policies and Terms and Conditions."
One of the largest purposes of the recent Google algorithm change was to stop the sales of PageRank. I just read issue #49 of AllBusinessNews which was titled "Buying & Selling Google PageRank Too Good to be True?"
Some of this information is entirely incorrect. For example "Google only indexes approximately 750-1000 words to a page. If your link is at the bottom of a lengthy page...it's not likely going to be indexed or affect your PageRank at all."
I do not understand how people get published writing small articles with some information in it that is so blatently wrong.
Kanoodle recently aquired 3 former Sprinks executives. With a new round of vc funding and the new employees Kanoodle wants to fight with the big fish. Kanoodle is to be offering a content matching program similar to AdSense.
By far and away this is my favorite discussion list on the web. I believe it is against the terms of service for me to post stuff from the list, but I hope it is ok to post my own post.
Andrew Goodman (I search moderator) is one of my favorite people in the search engine marketing field, and last week he had a compelling 2,800 word post about the recent Google algorithm shift. I find Marketing Wonk has good stuff every day. If you would like you can subscribe to I search for less than $10 a month.
Here was my response to his amazing post:
I got thinking about it, and Google is actually better in my own eyes for the change they made. I have been playing on the web less than a year and I was already up to #6 for "search engine marketing."
I know a decent amount, but there are tons more people who have seen major shifts in the past, with tons more experience. Any company that relies on a third party to decide the fate of their own best interests is not positioning itself correctly.
In that statement I am talking about how
1.) It was extremely easy to manipulate Google
2.) Google now relies on DMOZ
3.) some people hire SEO firms who rely exclusively on Google
Many people leave themselves completely ignorant to the internet where there are communities that would eat up their knowledge if they just shared a bit of it. My own website was not getting a ton of traffic, but as I lost one of my best key words my traffic actually went up. I wrote articles about the change to the Google algorithm as I learned about it. I got tons of feedback and got to help a bunch of people.
The internet makes testing very easy. It also made making profits and laziness very easy. In the end it just depends on which sandwich we choose to throw in
our lunchbox! (peanut butter is the best)
Time recently came out with a new article called Search And Destroy which I did not enjoy.
In my eyes it was apparent the writers knew nothing about search. Listed are a couple quotes which show what I am talking about.
"Should they be allowed to push the websites of their own businesses to the top of the stack? Could a search engine suppress the website of a political party with which its CEO disagreed?"
If it was know that this was happening people would quit using the search engine. Politics are frequently fed by greedy companies who can afford to waste money anyway...as noted on this very site yesterday. The largest drug companies have already started to control ads anyway.
"But when the competition gets stiff and Page has to answer to his shareholders, integrity may be a luxury Google can no longer afford."
I certainly think it will be hard to balance, but there is no way that going public will imediately cause them to loose all of their business ideals which made them a success.
Another couple good entries about the subject are done by Da' Tmeister and Andrew Goodman. Beyond those articles most of the activity has came from within the SEO forums. I must state that I have the utmost of respect for Danny Sullivan as he was one of the first people who linked into my article.
Most of the other people in the SEO field ignored the existence of my early article with the exception of the dubious website that had a generic article with an extremely similar name to my article...
Today many SEO websites still have dissatisfied customers and are now producing third rate rehash articles only citing a few of the above sources.
My curiosity was then sparked by the recent situation with Sadam. I looked and saw nobody was paying for "Sadam Captured" on Overture yet, and there was only 1 ad displayed for "Sadam Captured" on Google AdWords.
Those people wasting all that money on mass media could be buying ads at a way cheaper rate... (which leads me to believe they are funded by a rich special interest group).
Of the three ads on Google for the word "Saddam" one of them was for a penis patch. Surely some other companies could be profiting off of this search.
Google is to be Sued for bogus trademark policies? Recently on the Always On network Peter Parmeson posted "Two weeks ago, Jan Mackenzie, a search-engine expert and president of The National SE-club approached us with interesting news about Googlesâ€™ Adwords Program. Up to date Mr. Mackenzie was able to collect more than 3000 complaints from Google advertisers which, according to the expert will soon result in a 30-million-claim against Google..."
In addition I would like to state my largest personal gripe with AdWords. Overture places exact match listings before broad match listings. Google does not do this, and thus
1.) the ad quality is deminished
2.) those seeking to promote niche products will have to financially compete with the deep pocketed big horses
I offer a wide array of search optimization services. Generally I am consultant for most people who hire me, but I also can provide search engine optimization services to a few customers at any given time. These are my general areas of expertise
Copy Optimization: Your copy should read well to the human eye and search engines. If it does not I can help you structure your pages for both.
Link Generation: To compete for competitive terms you will need to have many incomming links. I will set up your linking program for you.
If you have any questions about improving your website, feel free to email me @ email@example.com or call me at (401)207-1945
LookSmart has lost most of its competitive advantages and is now loosing 2/3 of its revenue as MSN dumps them. They are aiming to cut costs to survive the storm...LookSmart flag at Half Staff
I suggest LookSmart does the unthinkable and change their business model one more time. Have ads be pay per click. Have the directory build free be their biggest asset, the Zeal community. Make commercial listings in the regular directory either free or low cost 1 time fee.
In doing this LookSmart would be able to provide relevancy and ads. Often times the two do not mix well when sold as a directory. Google, Yahoo, and most other major search engines (except meta search engines) are trying to keep ads seperate from listings. Either LookSmart, or everyone else in the search field is wrong...
SearchEngineWatch recently added a Florida Update section with tons of great information. A few weeks back Overture ads started to appear in the Yahoo directory. The problem is that the ads are frequently poorly targeted, and some of them get indexed by search engines.
About a month after a management shakeout, GoGuides is on sale to the highest bidder.
On their home page it reads "Notice: GoGuides.Org is for sale! If you think you have what it takes to run one of the fastest growing and most popular human edited directories on the net then this opportunity is for you. Offers will be accepted till 12-3-03. If the minimum reserve price is not met the directory will not be sold. If the directory is sold the buyer must agree to continue running all advertisement, all listings, and agree to continue developing this directory as a spam free community. Minimum Bid Price: $10,000.00 US Dollars. All offers must accompany a 20% down payment of the bid amount via paypal to be considered legitimate. For more information contact us at firstname.lastname@example.org with your offered bid."
Also this is a continuation of my old school blog that was part of my other site. To it, this blog pays homage.