Many authoritative tool pages have gobs of link equity, but rank for few keywords beyond their official name because they offer little background information. Providing no background information not only wastes ranking opportunities, but also makes it hard for some people to use the tool. In some cases it makes sense to keep documentation separated from the conversion process, especially if the tool is a for sale item, and especially if you are selling to people looking for an instant autopilot wealth generation system. But if your offering is of value and free, there is no need for the mystery card. You can make the download and/or usage instructions clear at the top of the landing page, and then get deeper into features and benefits as you go further down the page.
Since placing mint code on my tools page about a week ago hundreds of unique search queries landed about a thousand searchers on my keyword suggestion tool. About 10% of that traffic was from core terms, while the rest was long tail.
I could have paid Google $500 for that traffic, but I am fine with getting it for free. :)
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