Yahoo! Search Update

Yahoo! recently did another search index update with little fanfare. To me it looks like they put more weight on exact match domain names, inbound link anchor text, and domain authority.

Published: July 21, 2007 by Aaron Wall in yahoo


August 13, 2007 - 11:18am

ome of my sites changed their ranking in Yahoo - they are lower now. I am looking forward to understand why.

July 21, 2007 - 8:50am

Hoping for good results.

July 21, 2007 - 11:21pm

I still see too much in the way of doorway content a la blogspot, spaces, etc for me as a consumer. That, and the hand-editting of really high traffic SERPs is getting old.

Also, for really competitive industries I'm seeing formerly banned/demoted sites from G now ranking in Y -- like a 6 month lag. That is intriguing, and could create a cottage industry of people trying to buy burned sites as they are dropped, attempting to re-capitalize in Y/M.

July 22, 2007 - 1:50am

It happened to our sites &

For no reason they were dropped by Google for more than a year.
Yahoo picked them up on its own.
And now these sites riding a new wave!

James Dunn
July 22, 2007 - 4:02am

Exact match domain names, anchor text, domain authority... - Sounds like Google.

Yi Lu
July 22, 2007 - 5:20am

I didn't see much change. Especially when one of the domains I'm analyzing has the exact keyword for as search result.

July 23, 2007 - 7:38pm

The handful of checks I've done show that the results are even less relevant. Way more spam sites showing. You'd think they'd test these changes out a bit before making such dramatic changes. I'm surprised they haven't taken any corrective action, it's been almost a week.

August 3, 2007 - 4:14pm

I am rather confused Google brings me 95 % of my babes search traffic, yahoo less than 3% of total search engine hits. My serach tems dont show up in yahoo serach results though my web page is present if I search on the URL. Does anyone know a good link URL where I can try gain a further insight please into the differences ?

Thanks in advance,


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