Buying Sites for Search Engine Ranking Domination

Jun 25th

Frank mentioned this NYP article about how some companies are buying sites outright rather than increasing their AdWords bid prices. I expect this to be a large and growing trend for at least a couple years. As Google gets more efficient at pricing the ads they increase the value of the top ranked sites that sit alongside those ads. Internet Search Metrics, quoted in the NYP article as Internet Search Management, is providing audits on the competitive landscape of search

ISM's audits track the top 4.5 million search phrases on Google and Yahoo!, a total of 7.3 billion searches a month, to determine which companies across 50 business sectors pop up most frequently in the top three or four positions in natural search. ...

The ISM audits, to be released in London, break down which of 50 business sectors are locked up - that is, have large chunks of natural search dominated by a handful of companies - and which are wide open.

I have not yet seen any of the reports, but the network is still young. If you love marketing, are in tune with web trends, and are well funded I am guessing that many of the markets that appear locked up are still wide open.

Published: June 25, 2007

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Comments

Brian Provost
June 25, 2007 - 8:26am

You don't say...

Alex
June 25, 2007 - 2:27pm

Search engine and webmasters will burn them.

kiviniar
June 25, 2007 - 4:36pm

Offtopic: Hi Aaron can you please suggest me an article on "how to select an anchor text", did a search on your blog and couldnt find anything.

:-)

Jan
June 25, 2007 - 9:57pm

Can you recommend someone to help us buy a particular domain? The client is concerned since it is owned by an offshore company. Suggestions?

Jean-Pierre Khoueiri
June 29, 2007 - 8:35pm

I have been buying sites for some time now with great results. It's not to say that you need to forgo SEO and PPC strategies, but if you find a site that you think ,ay be for sale (everything is for sale), make an offer.

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