It is something you throw co-branded lead generation offers on to get past search engine quality scores and search relevancy scores based on domain trust and authority.
With classifieds becoming a free service, it won't be long until these types of lead generation pages are on every major news site. Soon after that, they will heavily link to them from their content articles, further blurring the line between content and advertisements. But then again, that is the standard Google is setting by mixing videos in their organic search results, and suggesting people watch related video ads.
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