Yahoo! Quality Based Pricing

Yahoo! announced their Panama API today. They also announced the beginning roll out of their quality based pricing for content websites:

Previously, you were charged the same for traffic from all web sites within our distribution network. Now, with quality-based pricing, you may be charged less for certain clicks than you otherwise would pay, depending on the overall quality of the traffic provided by our distribution partners. As a result, your click charges can decrease.

As Yahoo! cleans up their content network look for many of their partners to switch to Google, which has a deeper ad network and better relevancy algorithm.

Published: June 5, 2007 by Aaron Wall in yahoo


June 5, 2007 - 3:45am

About time... only about 1.5 years behind Google.

June 5, 2007 - 7:33am

It is a shame they are not doing anything about their search network. I get more shit traffic from their than on the content side, and I cannot opt of it.

Not a real solution for the advertisers.

Chris Osborne
June 5, 2007 - 2:14pm

Hi Aaron,

Firstly, sorry for adding this non-relevant post to your blog, I couldn't find an email addy on your site to contact you direct!

I wanted to order the Phone Consultation service as advertised on your About Me page for $500.

When I clicked on the link that took me to the rate is $1,200?

Can you please email me direct and explain how I can book the phone consultation with yourself at $500.

Also, I am based in Bangkok, Thailand, would you cover the cost of the call?


Chris Osborne

June 5, 2007 - 4:05pm

this is bad for publishers.

How do they determine quality traffic? If it's related to conversions or time spent, or pages visited etc than it's not the publisher's fault.

For example: If you have a crappy landing page that doesn't convert well, does this mean you'll pay less per click?

Alan Rimm-Kaufman
June 5, 2007 - 6:56pm

interview with Yahoo's Dan Broberg on this here:

Christopher Rees
June 5, 2007 - 8:38pm

I think it's a move in the right direction, however I'd like to see a pay per action (PPA) program from both Yahoo and Google. I know it's coming, but hurry up! :)

I'd be willing to pay a lot more per action (i.e. sale) than I would per click. Given the number of bigger-ticket e-commerce sites out there, a successful PPA program could generate MASSIVE revenue for both companies... and take a nice chunk from the Commission Junctions of the world...


Christopher Rees
Palaestra Training

Rob W
June 7, 2007 - 8:59pm

How do they determine what the conversion rate is? Do I have to start passing my conversion data to Yahoo! to leverage this?

Rob W

June 7, 2007 - 10:57pm

Good for dimming affiliate sites!

June 8, 2007 - 5:33pm

They will be implementing a domain filter for search networks late this year. So if your ads show on a website you don't want them to on the search network, soon you will be able to block those websites from showing your ads. Also the quality score is for the search network as well as the content network..

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