When Marketing is Too Successful

May 16th

A friend recently launched a new site and promptly crafted a great linkbait award idea that got so many links that over 95% of the website's inbound links were reciprocal links. The award program worked so well that traditional PR firms used our list of award winners to seed their list of people they wanted to contact to talk about a client.

The site did not rank anywhere near as well as it should have because there were too many reciprocal links gained far too quickly when you consider the rest of the site's link profile.

One of the reasons that it is so important to mix link types is such that if any of your marketing really takes off you want some semblance of balance to your link profile.

Published: May 16, 2007

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Comments

MartialDev
May 17, 2007 - 9:24pm

Can you explain this further? Are we talking about something like a "writing project" wherein the host links to all participants, and most link back from a different page?

May 17, 2007 - 9:33pm

Hi MartialDev
Yes...something like that.

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.