I once saw a college professor cite a page about caffiene on a low quality site about pornography, gambling, and drugs on his official profile page. Many people never look beyond the page when linking to a story.
This is not to say that one should put a story on a bad website, but that one should make the story page they are currently marketing as clean as possible so it is easy to link at. And you are probably better off placing your marketing stories on your key site if you think they will still spread.
Over time people will become more aware of using content bait on a crappy site, but for now most people don't look beyond the page when referencing a story.
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