People Don't Look Beyond the Page

I once saw a college professor cite a page about caffiene on a low quality site about pornography, gambling, and drugs on his official profile page. Many people never look beyond the page when linking to a story.

This is not to say that one should put a story on a bad website, but that one should make the story page they are currently marketing as clean as possible so it is easy to link at. And you are probably better off placing your marketing stories on your key site if you think they will still spread.

Over time people will become more aware of using content bait on a crappy site, but for now most people don't look beyond the page when referencing a story.

Published: May 3, 2007 by Aaron Wall in seo tips


May 4, 2007 - 1:57am

My professor shared a website his entire class that was an arbitrage search website. When you searched, it returned sponsored links from Google. He showed the whole class how awesome it was and click like 20 ads. He continued to tell the class how great it was and how everyone should use it.
Meanwhile, I couldn't stop laughing considering I used that exact website to replicate a project before the professor showed it off.

AjiNIMC - Gmail...
May 4, 2007 - 9:24am

That is very true, most people will link to a good story on a bad page if the domain name doesnt give a spammy feel.

I think the best way is to use site adviser or similar plugins to know else use no follow. (

May 4, 2007 - 11:03pm

I didn't follow this approach. Can someone explain fuller?

May 4, 2007 - 11:24pm

As long as the individual page that you are marketing looks rather pure it can get links way quicker than if it looked unpure...even if your entire site is fairly unpure.

Tari Akpodiete
May 5, 2007 - 11:32am

I have one site which has been around about 7 years or so. It has an ugly, somewhat dated look that I really must update, but it also has a lot of good content for a niche audience. I used to update it more frequently when I was more interested in it, but I do have archives available to members and membership is free.

What has happened is that it now has a pretty decent page rank, and I get at least 25 requests a day - sometimes more - to exchange links. I always check the link itself, and also what else might be around it. Very rarely do any of the sites contain anything relevant to my topic, and most often they are MFA spam sites/blogs, sometimes with stolen content.

It's to the point now that I'm pretty sure that not one of the people writing to me has ever been to my site. Somehow, they just know the page rank, and want to latch on. They always say that they have already put up my link, and so I ask them to take it down as I'd rather not be associated with garbage.

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