Aaron,

First congratulations. As a consumer I despise the long sales letter format. As a businessperson I understand and appreciate its value. In fact, I've used long format myself, the off-line equivalent for direct mail campaigns.

Second, a little dig. wink wink nudge nudge
If you find that long format works well for your sales why do you use short format for your RSS feeds?

Oh yes, as a customer I can attest that SEO Book is a well written encompassing resource. It's a terrific way to learn SEO and also as a reference, even for knowledgeable SEM practitioners, to use while preparing their campaigns.

Good to know - chance would have it I actually had a sale come through today from the links I placed on the SEO Glossary review I did a few months back.

It might not be dramatic earnings for headlines, but it does mean the review has almost paid for itself despite the low (but growing) traffic I had at the time.

Affiliate is officially the HARDEST word to spell in all of Internet marketing.

Not that it matters - the misspell is just as good as the real word. It's good to have both versions in a post, like Aaron does here.

Second hardest: "referrer".

Hey, congratulations on the great results.

I was wondering if you decided on which multivariate software to use? I am looking for one since the last I tried wouldn't work on my server.

A lot of these tactics come from Direct Mail. Long copy, if well written, will always outpull short. A salesman won't do a short pitch, he'll sell until you're sold. Why wouldn't you do the same in writing copy. One of the best people ever on these issues is a UK direct Marketer Drayton Bird.

He doesn't have a blog, but should. Here's his website, it's pricless. http://www.draytonbird.co.uk/

His book Common Sense Direct Marketing is a must read too.

I know the new sales letter got me to buy the book.

You're not allowed to use Adwords image without linking to your Adwords company profile.

A friendly reminder. ;)

Good to know - chance would have it I actually had a sale come through today from the links I placed on the SEO Glossary review I did a few months back.

It might not be dramatic earnings for headlines, but it does mean the review has almost paid for itself despite the low (but growing) traffic I had at the time.
oyun

Affiliate is officially the HARDEST word to spell in all of Internet marketing.

Not that it matters - the misspell is just as good as the real word. It's good to have both versions in a post, like Aaron does here.

Second hardest: "referrer".

Affiliate is officially the HARDEST word to spell in all of Internet marketing.

Not that it matters - the misspell is just as good as the real word. It's good to have both versions in a post, like Aaron does here.

Second hardest: "referrer".