Some documents and websites build self reinforcing authority that make them hard to beat for their targeted search terms. This video explains how that works and gives examples of some self reinforcing market authorities, as well as tips on how to make these types of sites and pages.
Resources Mentioned in the Video:
- Mike Grehan's Filthy Linking Rich - 10 page article which explains how many top ranking resources keep getting linked to over and again.
Examples of Self Reinforcing Authorities From This Video:
- us debt clock
- xe currency converter
- search engine history
- search engine ranking factors
- black hat seo
- seo code of ethics
- seo today / search engine watch
Things I Should Have Mentioned That I Forgot:
- Your title is important because most people will reference your document by its title.
- Statistics, standards, and scientific sounding things are easy to become self reinforcing powerhouses, especially if they feed into the ego of the target audience.
- If you get large media coverage of your idea leverage it to get more coverage. Show it off to seem exceptionally legitimate and trustworthy.
- US News and world report ranks colleges, and is a great example of a self reinforcing authority.
- Common ways to undermine authority that may prevent a site or article from becoming authoritative.
- If someone has an authoritative idea in another market, but nobody has applied it to your market that may present an eay oppurtunity.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.