Buying Bloggers Wholesale

Jan 28th

Google's algorithm has placed more weight on core domain authority, and Weblogs Inc has decided to kill off many of their lower end niche brands.

Google trusts bloggers a lot, but AdSense generally sucks as a monetization method. It turns out some upstart websites are buying up bloggers. In this video, Babble stated they are hiring 10 of top 50 parenting bloggers. If you hire a half dozen well known work at home mom bloggers part time for $1,000 per month you can leverage their knowledge, reach, mindshare, and link equity. If you can mesh them into a community feel without running into ego problems you become the topical expert for just about any topic in the world ... for $6,000 a month.

In much the same way that people are buying older trusted domains, don't be surprised to see 2007 as a year which many monetization and business experts partner with many naive amatures to create scalable businesses that displace the market position of many of the larger conglomerates like About.com, one vertical at a time.

As faking authority and leveraging older signs of trust get less and less profitable business owners will need to become the topical experts they were pretending to be. As the market for ad dollars, audience, and talent get more and more competitive people skills are going to be increasingly important.

Technorati and Google Blogsearch will tell you who is trusted. Go out and buy them while they are still cheap!

Published: January 28, 2007

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Comments

January 29, 2007 - 9:31pm

If you want specific numbers you would have to run an ad campaign and see how often your ads show up.

January 30, 2007 - 1:11am

Aaron, unfortunatley what you have suggested is NOT a good way to estimate traffic. Google actually displays your ad's based on the history of your click through ratio and NOT your bid amount. If you need proof of this, simply copy all of your exsiting Google adwords ads into a new google adwords account. What you will find is that they will not perform anywhere near as good as your old account. ;-) This tells you something.

For the people on this thread, I would visit the following site: adlab.msn.com

In the VERY near future, they will be showing the keyword searches and click throughs. (I have that on good authority). At the moment though there are still some VERY good tools on there for every SEO to use.

Regards,

January 30, 2007 - 1:19am

Sure AdWords will start an ad off slow, but if you have a trusted advertiser account, a relevant ad, a trusted site, good ad copy, and bid enough it shouldn't take long to see how much volume there is.

And for most tests absolute volume really doesn't matter as much as relative volume and rate of change.

Andi
January 28, 2007 - 11:58am

Hi,

I know this isn't the way to get in contact with you but I thought I would just let you know that the keyword tool is not working.

It comes up with this error:

Warning: fsockopen() [function.fsockopen]: unable to connect to www.inventory.overture.com:80 in /tools.seobook.com/general/keyword/clsOvertureSuggest.php on line 37

Thanks,
Andi

January 28, 2007 - 3:28pm

Yes, the Overture keyword tool is no more. They have scrapped it and apparently it won't return. This is quite a major event as most keyword services and tools relied on it heavily to produce some of the guestimation for search volume. There are ways around this, but alas, the overture keyword tool is dead.

Regards,

January 29, 2007 - 4:08am

Now that the Overture tool is no more, do you know of any other sources for estimating the search volume for specific words?

January 29, 2007 - 8:08am

Is wordtracker a good alternative?

January 29, 2007 - 8:10am

Yes, Wordtracker is a good tool, and I like Google's keyword tool as well.

January 29, 2007 - 4:33pm

Yes, I agree wordtraker and the Google tool are valuable for estimating the relative value of different words. My question is more specific. As far as I know, Overture was the only tool that provided the actual number of searches for specific words. Does any other source for these actual search numbers exist?

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