Web 2.0 Publishing

addicted to attention
he kept writing
long after he had anything meaningful to say
posts equal profit

and the worst thing you could do is react
the words are devoid of meaning or truth
not for profit, but he needed to lie
to get sustainable exposure

he grew into his toys
and neeeded new ones
he deserved them
for all his hard work

mindless drones vote on headlines
marketers get links and money
what does it mean to be professional
do the ends justify the means

Published: December 8, 2006 by Aaron Wall in publishing & media


December 15, 2006 - 3:56pm

I like the poem, a rarely used form in blogs, and I agree with the message.

I have a feeling that many of the top bloggers exaggerate their success and earnings to generate more buzz around their blogs. It's a cheap way to get people to hang on your every word.

December 8, 2006 - 3:14pm

Ahh... the poetry gains crossover status from the personal blog! A bit pessimistic perhaps, but clever and enjoyable. Can you boil that down to a haiku for us?

December 8, 2006 - 3:17pm

If the ends are people learning, being inspired, and lifting themselves up

and the means are you being real and less selfish than most

then I would have to say that the ends do justify the means quite nicely.

December 8, 2006 - 3:26pm

When viewed from the outside in retrospection after the passage of time, the ends usually justify the means. For example there were many horrors involved in the industrial revolution (child labor, LONG back breaking hours for workers to name a few), yet now that it's passed and progress has moved on, almost any intellectual would most definitely say with a resounding yes that the ends justified the means and the tranquil "easy" lives we know enjoy is due to the sacrifices our ancestors laid down before us.

Not all of Internet Marketing and SEO / SEM is pretty, but overall the effect on the populous is very positive and I'm inspired to be able to play in a small part in this technology driven - information revolution.

Damian T.
December 8, 2006 - 3:46pm


Enjoyed the poem. Quite thought provoking - particularly for me:

'what does it mean to be professional
do the ends justify the means'

Compromising our values and integrity can be easier than we hope and expect of ourselves, if we don't take time to reflect on this regularly.

On that note - time for some personal reflection...

Great post. Cheers.

December 8, 2006 - 4:07pm

If we live by 'the end justifies the means' we shouldn't be surprised when the means justify our end. ~Anonymous.

December 8, 2006 - 4:25pm

Questioning ourselves permanently is healthy, it keeps us on track, you seem to do it very often, I can tell in your blog posts... Keep doing it, great job Aaron.

December 8, 2006 - 7:28pm

Very thought provoking. Hmmmm.... this will be one I'll be taking with me beyond after I hit "Post."

Thanks, Aaron.

December 8, 2006 - 7:36pm

How long before you censor any comment that has "a" in it.

Like the poem by the way.

December 8, 2006 - 7:44pm

Excellent. Great commenting too.

Re: the meaning of "success." It's not always about the money *shock* sometimes it's about more substantial things. Like friends, family, love, well being, personal integrity. Growth.

And a little part of me thinks (hopes) that good character can take a ship further than "wow'ed ya w/ some flash" headlines and controversy... which is by nature a short-term strategy. That demands continual re-invention.

How do you measure success?
If it's all dollars and cents...
Than you measure yourself to anything
That makes money.

December 11, 2006 - 11:57am

Agree with the mindless drones bit.

Digg, any forum you want to name, wannabee wannabee wannabbe.

But love your refreshing takes on marketing, the concepts are still new and fresh.

Brave to put the poem up. Don't get bored - go wider, learn more (still reading 1000 years of linear history) and get into real life.

At the end of the day real life is everything, online life is a bit of an illusion.

December 13, 2006 - 12:25am

Aaron, you've been a virtual silent partner in our creative writing courses making it online, so it's with pleasure that I note your turn to the poetic.

I also note that "poetry" is listed by Wordtracker as the 39th most requested keyword today, so I guess I can expect you to turn up in search results for the same soon ;)

I'd not call myself a poet but I often have to write shortform poetic because its the only way to articulate an issue's immanence...

Matt L above comments that this poetry gains "crossover status from the personal blog".

Where's your personal Blog?

December 13, 2006 - 12:53am

My name is Aaron Wall and my personal blog is at AaronWall.com :)

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