Google Vertical Search Canibalizing Google's Organic SERPs

Aug 14th

I searched to see if the movie An Inconvenient Truth was playing in a local theater. Google not only showed the Movie OneBox result, and offer a movie search feature, but they also rank the Google Video trailer in their search results and are caching the movies result page. Loren recently posted an in depth article showing how much Google is doing to add interactivity to and exposure for Google Video.

As Google adds features and consumer generated media to Google hosted vertical content pages many review sites and thin sites in high margin verticals will lose a good portion of their value, link equity, and traffic. A big thing that places Google ahead of most review sites is that they will not only collect and structure their own feedback, but their knowledge of language and the web graph makes it easy to access some of the best review information on other sites.

In a couple clicks I can go from reading feedback on Google to reading aggregated feedback snippets from other sites to reading some of the other best reviews on the web. For example, it takes little effort to see the official site, the contempt some sectors show the film, a more objective review, and a speech which inspired the creation of the film.

Published: August 14, 2006

Comments

August 15, 2006 - 2:28am

I think anytime a major player like Google is pushing a new product of theirs, it gives us an opportunity to capitalize. It just provides us with another easy outlet for exposure to whatever we offer. Especially in that product's early stages.

Rob
August 15, 2006 - 2:46pm

Which search query produced these results?

Questions Only
August 9, 2007 - 7:26pm

Ultimately we all have an interest in search engines working as well as they possibly can. That means the most valuable content gets the most exposure. Possibly social tagging sites do this better than the raw grind of web-spider algorithms... because everybody gets a vote.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.