Internal Article Anchors From Search Engines

I recently searched for [Tippecanoe County Shrine Club] and Google ranked a huge Wikipedia page first. When will search engines start directing searchers to portions of a page instead of just to a page? How will that change affiliate, contextual, and web merchant business models?

Published: July 12, 2006 by Aaron Wall in publishing & media


July 12, 2006 - 2:37pm

I had a bit of a shock when it told me that some of my sites was not listed on DMOZ; ... I did a quick search and all are still listed.

July 12, 2006 - 3:28pm

I'm pretty bloody sure this has been on Google for a long time. Next time I get an example I'll send it your way.

July 12, 2006 - 4:27pm

I think that when that's implemented, we'll be seeing more ads in fixed-position divs, and more ads lower through columns instead of above the fold.

It'll be interesting to see the reaction of Fastcli--ValueClick, and other ad networks that only allow certain ads 'above the fold'.

But one thing's for sure: it will be implemented some time or other.

July 13, 2006 - 7:11am

Sure, the search engines can do anything they want. But will that help their customers (the site visitors)?

Say, I am searching for a SEO book. Do I need to be taken straight to your ad? What if I want to see the site first? I am sure there are much more implications of this but I can't think of them right now.

Moreover, how on earth would they make the browser scroll if they can't change the HTML code and can't create anchor links? Will they reprocess pages to overlay anchor links just for that? I'd think it'll eat much more resources, same as if everyone would have started checking the cached pages of every page they visit from the search engine.

July 13, 2006 - 5:31pm

This should be seen as a benefit to the user of the site and the site owner.

The user benefits as they go straight to the portion of the content they are interested in.

The site owner benefits as the user should be more likely to convert if they don't have to hunt for the content they are interested in.

This could be achieved very easily if webmasters start to include a number of anchor links on every page. The search engine could then simply find the nearest anchor on the page and change the target link to include the anchor on the end.

Job done.

July 14, 2006 - 1:20am

Not sure if you've noticed but it looks like Google has just updated the PageRank in the Google Toolbar.

July 14, 2006 - 2:29am

I could see this turning into a possible "feature" of Google Toolbar, as it could have these capabilities inherent. I think this would be a lot harder to do without a browser extension unless some kinds of hooks were built in by the major browser manufacturers.

Personally, I don't think this would be a usability improvement in most of the searches I do - the reason being is that you aren't always looking for a specific snippet of text but a "theme", and so I'd prefer to be dropped into the top of the page as usual in order to have better overall bearings.

July 14, 2006 - 11:15am

You appear now to be the fourth Google result for Tippecanoe County Shrine Club!

July 15, 2006 - 5:35am

Now that's a really long tail ;-)

July 25, 2006 - 4:07pm

Actually, I lack this functionality only if Google has no "cached" results for this page.
If it has "cached" results I preferably click them and follow the highlighted words.

July 25, 2006 - 7:14pm

I have started seeing Wikipedia articles come up for most of my searches when I am looking for interesting persons.

Recently Google is putting the same kind of importance to Wikipedia as it used to put in DMOZ.

Lets see if the DMOZ episode gets repeated again.

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