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Keywords I am Targeting
Find your keywords I am targeting resources listed below I get a lot of site review requests for sites that recently took a dive in Google where the page generally follows the above format. Every time their main keyword phrase exists on the page it exists in the exact same format, and it exists about everywhere.
There are two major problems with that format
- Over optimization: if a page is obviously targeting a phrase then Google may not want to rank that page for that phrase. When people write naturally (ie: for humans, not engines) there tends to be variations in it. Now some content management systems will cause some parts of the page to be fairly repetitive, but where you can mix it up.
I see some examples of where Google is ranking a page focused on topic A for topic B just because topic B exists as a navigational element on page topic A. The same site has a more relevant page about the search query but the wrong page ends up ranking sometimes. While that is trashy relevancy from Google, to me that hints at where Google wants to head with their algorithms, showing me that Google is trying to figure out natural writing and reward pages for not being too repetitious or overly focused. They still need to do some serious work on how they interpret navigational elements into the relevancy algorithms, but when they do you can expect them to only get even more aggressive with favoring natural writing over spammy optimized content.
- Wasted opportunity: assuming you took the time to create unique content for each page it only takes an extra minute or two to mix things up to help the page rank for a much wider net of keywords.
If you can find a way to mix up your keyword phrases, like:
- sometimes leave one of the words out
- sometimes just use one or two of the words isolated from the others
- use alternate version of the words
- switch up the word order
- use modifiers and semantically related text
- make the internal anchor text slightly different than what you focus the page content on
- use variation in anchor text from external link sources, and focus it on slightly different words than you focused the internal linkage on
you will end up ranking for a lot more phrases and will rank more consistently and reliably in Google. Others will bitch about the updates giving them the raw deal and Google being a power grab while you keep getting more and more traffic.
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