Yahoo! Updates their PPC Ad System

It looks like Yahoo! was waiting for MSN to dump them before rolling out their new PPC product. MSN dumped them last week, and today Yahoo! is already launching their shiny new PPC system.

The new system is going to be rolled out in stages. This stage is mostly about improving the underlying data and analytics platform. On the 17th of May they intend to announce the new PPC relevancy algorithm. In the third quarter they also plan on integrating analytics that will allow you to buy and track ads on Google or MSN as well.

More news and likely a bit of discussion at TW.

Published: May 8, 2006 by Aaron Wall in yahoo pay per click search engines

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Comments

May 8, 2006 - 9:24am

The old user interface was hard to use and complicated compared to the Google AdWords interface. It's about time they improved it if they are trying to go after the small businesses.

luke
May 8, 2006 - 10:18am

i dont see the new UI... Am I missing something or did i misread your post? YSM still looks the same to me.

May 8, 2006 - 10:30am

I think it must have been a bit of a mispost on my part. I think they were upgrading the analytics part first...I thought they said the regular part. Sorry on that. ;)

May 8, 2006 - 11:52am

It is about time they started doing something to the interface!

Its the same at the moment but did recieve a lot more emails from them today (invoices etc)

May 8, 2006 - 1:51pm

I can't see anything different in the DTC either, so I guess we'll have to wait and 'feel' the improvements :o)... I have already felt the departure of MSN... I'm a bit reluctant to feel anything else for a while... hmmm!

May 8, 2006 - 5:21pm

Just as I was about to search for more on this story, I received some details from Yahoo! themselves. I hope Aaron doesn't mind me posting this, but I thought someone may also like to read more about it so I posted the full changes annonced today.

I hope it's of help.

~ Anita

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