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Yahoo! Updates their PPC Ad System

May
08

It looks like Yahoo! was waiting for MSN to dump them before rolling out their new PPC product. MSN dumped them last week, and today Yahoo! is already launching their shiny new PPC system.

The new system is going to be rolled out in stages. This stage is mostly about improving the underlying data and analytics platform. On the 17th of May they intend to announce the new PPC relevancy algorithm. In the third quarter they also plan on integrating analytics that will allow you to buy and track ads on Google or MSN as well.

More news and likely a bit of discussion at TW.

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by Aaron Wall

Your Thoughts? [6]

May 8, 2006

comments

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The old user interface was hard to use and complicated compared to the Google AdWords interface. It's about time they improved it if they are trying to go after the small businesses.

Neil Patel on May 08, 2006 09:24 AM

i dont see the new UI... Am I missing something or did i misread your post? YSM still looks the same to me.

luke on May 08, 2006 10:18 AM

I think it must have been a bit of a mispost on my part. I think they were upgrading the analytics part first...I thought they said the regular part. Sorry on that. ;)

Aaron Wall on May 08, 2006 10:30 AM

It is about time they started doing something to the interface!

Its the same at the moment but did recieve a lot more emails from them today (invoices etc)

Keith H on May 08, 2006 11:52 AM

I can't see anything different in the DTC either, so I guess we'll have to wait and 'feel' the improvements :o)... I have already felt the departure of MSN... I'm a bit reluctant to feel anything else for a while... hmmm!

Anita Chaperon on May 08, 2006 01:51 PM

Just as I was about to search for more on this story, I received some details from Yahoo! themselves. I hope Aaron doesn't mind me posting this, but I thought someone may also like to read more about it so I posted the full changes annonced today.

I hope it's of help.

~ Anita

PPCQueen on May 08, 2006 05:21 PM

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