Inline Query Refinement - the Cheap Way to Rank

Apr 23rd

Instead of going after broad terms sometimes frequently searched for slightly less broad terms will rank in the search results for the broad terms.

It is likely going to be much easier to rank in the top 2 to 3 results for a longer query than it is to rank in the top 10 for a short generic query. Bill reviewed Google's query refinement here, and on this post I noted that on under $1 I was able to rank #4 for Marlboro by ranking #1 for Marlboro Miles.

Published: April 23, 2006

Comments

April 23, 2006 - 2:42am

Hi Aaron,

I've been having a hard time finding more of these query refinements. That's a truly excellent example. Nice going.

May 10, 2006 - 12:58pm

FYI, due to a cease and desist from Marlboro I pulled my content, and just redirected through to TobaccoFreeKids, which currently ranks well in Google.

nick
April 23, 2006 - 4:18am

RankED #4? On G? is www.cigarettes-portal.com yours? What URL?

April 23, 2006 - 4:24am
howard
April 23, 2006 - 6:33am

The competition finder shows 561 competing sites - with the query in anchor and title. I think this is a great case study. Especially if there wern't a lot of links pointing at the page.

April 24, 2006 - 2:10am

Almost all of the links pointing at the page were spam or automated links. And there were only about 30 of them. It sorta does a good job showing how much Google emphasizes domain age, but then again there were few relevant documents for that query.

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