Can You Rank Without Relevant Anchor Text or Page Copy?

In MSN I noticed someone ranking #6 for my name even though they have no page copy or anchor text which has my name in it...although their site is co cited many times in articles next to my name...for sending me what I believe to be an absolutely bogus lawsuit.

Published: February 11, 2006 by Aaron Wall in seo tips


February 11, 2006 - 6:58am

Huh. Fascinating.

February 12, 2006 - 1:35am

Have you seen Matt's post about Google and Traffic Power? Thought you'd find it of interest.

February 12, 2006 - 1:39am

Yes Sue... and I already posted about it :)

Robot Trainer
February 12, 2006 - 8:17pm

Very interesting, it looks like MSN is establishing a new kind of "site flavor".

February 13, 2006 - 4:43pm

Maybe it's time to bypass the lawyers. How about a campaign to SEO it away with some white hat?

February 15, 2006 - 9:41pm

I might be inclined to chalk up this phenomenon to something akin to latent semantic indexing. If a certain term is paired often enough with another term, a search engine may "learn" to associate the two terms.

Look at the results from searching for Aaron Wall on Microsoft's Search Results Clustering experiment (on the site):

Here you see that one of the clusters is "Traffic Power." And if you expand the cluster you see all manner of interesting tidbits about how the search engine thinks it relates to what we originally searched for (i.e., Aaron Wall).

According to this, you are also thematically related to Matt Cutts and Lee Odden. But you should be pleased to also note that you are linked to the term "White Hat." If you search for "Traffic Power" (including quotes) you see that they cluster for "Black Hat." *grin*

Interesting stuff to say the least. I think we will see more of this on the major SE's in the next couple of years. Hopefully, someone will present a better interface than the MSN sandbox implementation. :)


February 15, 2006 - 11:16pm

great post EGM :)

July 3, 2009 - 3:56pm

so means that it not good to use the same anchor tags and descriptions and again and again is it true? what will happen really if i we use.

and another questions say if im targeting a keywords
SEO Company and SEO UK.

So if i use a anchor tag like.
SEO Company UK

Will it effect for two keywords which I'm targeting?

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