Bit of a stretch to take what amounts to a press release for a toy and assume that smart, funny 'blog bitches' are more than an idle thought.
It's even more of a stretch to assume that the majority of scraper sites are successful. And let's stretch the assumption a bit further and imply that if a battle of algorithms occurs the search engine algorithms will consistently be the losers.
The vast majority of all websites fail. Blogs that have smart and funny authors fail. Scraper sites fail.
And since we're making so many assumptions, let's assume that the same AI that can create articulate, compelling content can also detect content created by that artificial intelligence. I mean, if the AI is 'self-aware' then it must be able to determine what it can create...
No one has mentioned competition yet. If all those AI programs work so amazingly well the competition will be fierce leading many to self-destruction. They can't all be #1 and they can't all occupy the first page.
Then there's economics. This fantasy of pushing a button and printing your own money sounds great. Anyone can do it eh? But if anyone can do it, everyone will be doing it and guess what happens then. Value vanishes. Supply and demand eh? Currently the demand for content exceeds supply, reverse that with a push of a button and let me know what happens.
And, the control rests with the search engines. How far will that auto-genned content get if the engines simply stop indexing brand new content except for say, news sites? Or whitelisted sites? How long would it take to create a vetting algo? Or decide that enough is enough and make all indexing pay-to-play?
I agree that algorithms must change. If algorithms remain static (read stagnant), decay begins.
KidMercury nailed it with 'focus on personalization, immediacy, and the creation of an identity -- stuff that is more about relationship-building as opposed to content-building'.
Or you can pin your hopes on some magic button.
