DougS posted a good post at Threadwatch about why he feels current search algorithms will be forced to change sooner rather than later.
The scalability and quality of search spam, search volume, ad prices, ad targeting, and search length have all increased while some of the top search spammers have amassed vaults of cash.
We are within 2 years of real, true, authentic, themed, auto-gen'd content using AI bots. (Actually, I think some are on the brink now, but didn't want to scare Matt & Tim.) While that is mind-boggling prospect, imagine what 2k, 4k, or 256k smart, funny, prolific, and auto-propagated blog-bitches could, no, will do to the serps.
KidMercury posted that he believes real content producers will have to start focusing more on relationships than just content:
I suppose those who value manual content production will need to focus on personalization, immediacy, and the creation of an identity -- stuff that is more about relationship-building as opposed to content-building.
With that in mind, being real off the web, telling stories that are easy to spread (see Purple Cow and All Marketers are Liars),and who you know are really going to start mattering much more for SEOs than it once did.
The irony of the automated spam generation situation is that as search becomes more pervasive Google creates more value, and passes more of that value back to those who spam, and Google is paying people more to spam than they are paying people to stop it. That is why Google must put so much effort spinning public relations opportunities like they did when they recently banned BMW's website.
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