Keyword Research Tip: Set Up an AdWords Account for Competitors

Jan 24th

Google is getting much better at extracting potential keyword information when you set up an account.

Lets say your site competed with SeoBook.com (and you are thus evil). You could set up a new ad campaign and act like it is for SeoBook.com (by entering www.SeoBook.com as your ad URL).

Google will then give you keyword groups based on the content of SEO Book.

  • seo

  • search engine
  • search engine optimization
  • search engine submit
  • Miscellaneous keywords

Each of the categories has a list of keywords in it where you can add all or some of them to your keyword list.

  • seo

    • seo book
    • seo rank
    • seo optimization
    • seo rankings
    • seo placement
    • seo ranking
    • seo
    • seo tips
    • how to seo
    • multilingual seo
    • seo elite
    • seo writing
    • seo software
    • seo consultants
    • seo service
  • search engine
    • seo search engine
    • submission search engines
    • search engines
    • rank search engines
    • search engine registration
    • search engine ranking
    • thai search engines
    • submission to search engines
    • rank in the search engines
    • add url to search engines
    • foreign search engines
    • search engines australia
    • writing for search engines
    • search engine rankings
    • stomping the search engines
    • search engine url submission
    • submit to search engines
    • dutch search engine
    • search engine marketing
  • search engine optimization
    • search engine optimization seo
    • search engine optimization tips
    • search engine optimization
    • search engine optimization seo services
    • search engine optimization ebook
    • search engine optimization and placement
    • search engines optimization
    • search engine optimization information
    • search engine optimization submission
    • multilingual search engine optimization
    • search engine optimization company
    • search engine optimization forum
    • search engine optimization forums
    • calgary search engine optimization
    • search engine optimization analysis
    • search engine optimization advice
    • search engine optimization software
    • search engine optimization thailand
    • vancouver search engine optimization
    • search engine optimization cost
    • search engine optimization tools
    • houston search engine optimization
  • search engine submit
    • search engines submissions
    • search engine submissions
    • search engine submission
    • search engine submission software
    • search engine submission guide
    • canada search engine submission
    • canadian search engine submission
    • search engine submit
  • Miscellaneous keywords
    • url cloaking

Google gives slightly different word sets for similar sites. For Linkhounds Google AdWords gave the following terms under the SEO category:

  • seo tools
  • effective seo
  • seo placement
  • seo optimization
  • seo url
  • seo tips
  • seo
  • seo advantage
  • seo rankings
  • seo business
  • seo tool
  • seo software
  • arizona seo
  • foreign seo
  • seo copywriting
  • seo analysis
  • seo company
  • seo ebook
  • seo report
  • seo strategies
  • uk seo
  • multilingual seo
  • seo consultants
  • seo service
  • seo courses
  • seo links
  • seo australia
  • how to seo
  • seo chat
  • seo london
  • utah seo
  • consultant seo
  • seo houston
  • seo consultation
  • seo help
  • seo school
  • seo training

Google's AdWords keyword suggestion tool may make niche discovery easier by allowing you to see how Google views a variety of small niched sites or sites in other locations where slightly different language or dialects are used (think UK English versus US English).

As a content publisher, if you monetize via AdSense, the keywords Google suggest are great to target since you know they are pointing advertisers as them. The words seen by the widest number of advertisers are likely to be priced near or above their fair value.

Published: January 24, 2006

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Comments

Randy Swanston
June 5, 2007 - 7:02am

I was struggling to find High Paying adsense Keywords when I found this REALLY great ebook... I got this at no cost (they don't even ask your email !). Get it here: http://randyswanston.com/AWMadeEasy.pdf

Kshitij
August 7, 2007 - 3:44pm

Well, sometimes its better to go deep in to archive. This is the kind of information i was looking for.

Thanks A.

January 24, 2006 - 6:34am

Thanks for the info Aaron, now I don't need to do this to you ;)

January 24, 2006 - 6:36am

sooooooooooo evil

January 24, 2006 - 7:25am

It seems to be working something like the mediabot for adsense. If you send it to a page with little text or the "money keywords" are graphics it misses some obvious stuff, so you may have to play around with targeting the correct page for the best results. Good tip though!

January 24, 2006 - 10:25pm

I've been working on a piece about free "competitive intelligence" tools, and have actually been playing with this one for a little while.

Correct me if I'm wrong though, that you don't actually need to set up a new ad campaign pretending to be someone else, but can just do it through your existing account using the Site-Related Keywords tool.

Apologies if I misread that.

December 20, 2007 - 6:14pm

Go "Utah SEO"!

December 20, 2007 - 10:17pm

I once had an adwords campaign where we got tons of traffic and almost no coversions that were shown through the tracking, we had high CTR and sales but the conversions didnt show up. In hindsight I should have tried to match the sales with the CTR, does anyone have experience with buyers bookmarking and coming back later to finish the sale so it doesnt show up as a conversions?

December 20, 2007 - 10:55pm

I think most of the ad systems leave a cookie such that as long as your ad tracking code is fine the conversion can count. AdWords tracks many conversions for my site, even though payment goes through Paypal (a third party site) and then the users come back to my site for their download.

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