Traditional Link Building Dying to Viral Marketing

Dec 15th

In many ways a link in and of itself may not constitute a vote of quality. How do you discount sites like FT selling hidden links or links that are out of the way ads?

Brian thinks search engines may use clickstream data.

Throwing out the book on SEO is another post covering site visitor action, and the concept has to be at least a bit valid because Rand's recent beginner's guide to SEO already ranks in the top 30 for SEO. If you look at Rand's link trend or Del.icio.us information you can see that he has had a sharp increase in viral linking and SVA recently.

Peter D recently posted on finding relevancy in hyper saturated markets. The solution to the problem?

  • buy old

  • go viral
  • do both
Published: December 15, 2005

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Comments

December 15, 2005 - 4:34pm

> Rand's link trend
Aaron, while the whole idea of course makes sense I believe you're only looking at part of the picture here. I don't want to underestimate the value of Rand's SEO guide, but if we look at that PubSub table showing the linking tendencies for his SEOMoz.org, we will see the peak in linking closer to the weekend - and the other big thing for Rand that happened around that time was the Newsweek article (that everybody was discussing so much) - so it's the two combined together here - though I agree that both are a great example of viral linking.

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