Very interesting indeed, and it sparkles a ton more ideas in my head as I read it. Content exchange instead of the old link exchange. Gives a whole new dimension to the old SEO ;-)

(Was just telling somebody you probably took a day off blogging while I'm still blogging away like crazy - but here ya go - and good stuff as always :-) )

Seems like the writer loses out on this one. I'd rather stick to the one way article submissions.

It's a good thread, but it underestimates a bit how hard it can be to get an authority site to run an article.

Sometimes you'll have to write the whole article, pay them to run it, and then thank them for taking your time and money (which you should, if it's a really good link) .

This program is actually working out better for us than we had expected... and that's just on the basic link-exchange level, not looking at the value of the links and quality improvements of the sites. Esoos is right in that this isn't really speaking toward getting links from authority sites. I think that requires a whole other level of marketing not addressed here.