Google May Sell Ads for Chicago Newspaper Company

UPDATE: Google Weighing Test Of Print Ads In Newspapers

Google Inc. (GOOG) is considering testing print advertisements in Chicago newspapers, in a sign that the Internet giant, to date seen primarily as a threat to traditional media, could also become an ally.

If Google could take the inefficienies out of offline media they probably could end up making the papers more revenue in the short run. Long run is anyone's guess.

Published: November 10, 2005 by Aaron Wall in publishing & media

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Comments

November 12, 2005 - 3:04am

Google on paper? Hmmmm. Just seems counter to its well established internet orientation.

In some people this may appear as a loss of faith in the internet by google and that may result in google cannibalising itself.

November 12, 2005 - 8:59am

Ads are a type of information (as frequently stated by guys like Andrew Goodman and Matt Cutts). Google uses organizing that type of informatin to fund about 100% of their various projects.

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