Nov
10
10
UPDATE: Google Weighing Test Of Print Ads In Newspapers
Google Inc. (GOOG) is considering testing print advertisements in Chicago newspapers, in a sign that the Internet giant, to date seen primarily as a threat to traditional media, could also become an ally.
If Google could take the inefficienies out of offline media they probably could end up making the papers more revenue in the short run. Long run is anyone's guess.
Subscribe to our blog via email or RSS to get more great posts like this one.
comments
Login or Register to post comments.
Google on paper? Hmmmm. Just seems counter to its well established internet orientation.
In some people this may appear as a loss of faith in the internet by google and that may result in google cannibalising itself.
Ads are a type of information (as frequently stated by guys like Andrew Goodman and Matt Cutts). Google uses organizing that type of informatin to fund about 100% of their various projects.
Login or Register to post comments.