Keep in mind that 93% of all ISBN's sold fewer than 1,000 units.
After selling a few thousand ebooks those numbers make getting published seem far less appealing, especially when you consider that my prospective publisher told me they still wanted me to do most the marketing.
What is even more nuts is that I guaranteed the publisher that I would be able to sell more than that in under a year as an add on to my current book (even offering to buy that many off the start) and they still considered that to be small volume and would want me to more prominently push the physical book over the current ebook offering.
I don't get why so many businesses think it is ok to shift nearly all the risk onto another successful business just because they are smaller or new to the market.
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