Affiliate Program Management 101

So I do not do the best affiliate program management here (I have not marketed it hard), but a friend of mine recently saw ads for his site that were so bad that he thought someone was trying to sabatoge his brand and business model.

It was one of his affiliates!

I guess it can happen to anyone, but if you are large and your affiliate program is going to be a small part of your business model you may want to make sure that you put out some fairly strict guidance on it until you can figure a way out to help grow it into significance.

Also to affiliate program companies, if you make links contain an affiliate id number it should be easy to search through affiliates.

Published: August 18, 2005 by Aaron Wall in marketing

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