WordTracker free keyword research PDF

Aug 6th

WordTracker created a free online PDF guide to help people with their keyword research. The ebook is 75 pages, and describes some of the basics to the keyword research process.

I see the guide as being pretty good for people new to the search market, as it gives them the snapshot of a variety of voices helping them get a better picture of the keyword research and internet marketing process.

The three big criticisms I have with the guide are:

  • it promotes KEI, which I think is a garbage measurement of competition, and Dan Thies recently said the same when I interviewed him.

  • the guide recommends using WordTracker as a fairly strong quantitative measure of traffic, when I think it is actually a bit more qualitative.
  • there are other tools which can also help the keyword research process, but many of them are not given much coverage due to the goal of the guide being primarily wrote to sell WordTracker

If you have been around the block you probably will not have your hair blown back by the guide, but it is definately good for newbies. They also licensed the guide via Creative Commons.

Published: August 6, 2005

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Comments

August 8, 2005 - 9:17pm

Dan Thies has been a major contributor to my company in terms of how we conduct keyword research for our clients. His methodology (now also ours) generates 2 other KEI's based on keywords "intitle" and in title+anchor. I'm suprised Wordtracker has yet to update anything related to KEI on their end (other than their marketing materials).

Josh
August 10, 2005 - 9:26am

I was fortune enough to visit India and have dinner with the guy who invented the KEI metric, Sumantra Roy. I lauded him for his work with KEI and the integration into Wordtracker. His response was that it was meant for beginners only and it is not really a valuable metric.

August 10, 2005 - 10:04pm

even for beginners it still is a misleading / useless metric.

if you are serious about the web the only things that matter are:

  • what type of sites are at the top
  • how did they get there
  • how can / will I beat them

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